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Xiaomi

In: Business and Management

Submitted By mculley
Words 424
Pages 2
Executive Summary
By:
TGM 546: Industrial Regional Analysis

Xiaomi, Inc: The Rise of a Chinese Indigenous Competitor
The document provides an in depth report on Xiaomi Inc, a multinational corporation based in Beijing, China. Xiaomi is a privately owned Chinese electronics company founded by Lei Jun and several partners in 2010, and which has now grown to be the world’s third largest smartphone distributor. Xiaomi exploded on to the mobile phone scene while Apple Inc. and Samsung were battling for dominance in the Chinese market. When the company was founded its main objection was to develop and sell software for mobile devices using the Android operating system, since then the company has evolved into what it is today in a steady running behind Apple and Samsung.
Xiaomi’s imitation of Apple Inc

Xiaomi has been dubbed the Apple Inc. of China and rightfully so not only does the mimic Apple from the corporation aspect but its founder is inspired by the Apple founder Steve Jobs. Lei, Xiaomi's Founder, Chairman and CEO has often been referred to as the Steve Jobs of China and even fashions himself after the late founder. His attire is the simple black shirts and blue jeans emulating Jobs, who he has admired since his college days. Also like Jobs, he has been called a shameless self-promoter and supreme marketer--characteristics that are thought to partially explain his company's success in China.
Another example of Xiaomi modeling itself after Apple is the MIUI firmware. This is said to be a direct copy of Apple’s iOS system but Xiaomi has taken it a step further. The company has made upgrades to make the system compatible with its Chinese users with things such as automatic enhancements of selfies taken by users, and its own music player. The MIUI system has also earned praises for its speed, which facilitated optimal use of the hardware.

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