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Xfl Analysis

In: Business and Management

Submitted By wenyuezhu
Words 480
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Step 2: Situational Analysis
The XFL’s marketing plan was to present the league as an extreme new alternative to the traditional ways of the very successful NFL. They advertised the league as a new way for the customer to watch football, such as, rule changes to speed up the game and make it more intense, different camera angles, sexier dressed cheerleaders, and players and coaches wired for sound. The season was to start right after the Super Bowl of the NFL, so for the avid football fan, it would act as a buffer from the end of the NFL season. They also promoted a more intense and violent way of playing the game, in that, players were allowed much more leeway as far as illegal hits, fighting, taunting, etc. that would never be allowed in the NFL. NBC, a major network, became a partner in support of the XFL along with the original founder, Vince McMahon, CEO of the WWF, which is a professional wrestling organization. Partnering with NBC created a much more favorable marketing position and provided the upstart league a valid foothold in the tough market of professional sports.

Step 3: SWOT
Strength: The XFL had a unique, new way to watch football and gave viewers a chance to see the game from different perspectives, such as having cameras on the field, sideline interviews, and players and coaches wired for sound. It would bring the customer into the game on a much more interactive level. Some of these technologies introduced by the XFL are now being used by the NFL.
Weakness: While promoting the different aspects they would bring to the game and the viewing experience, they also tried to ensure viewers that the actual football being played would meet and exceed expectations. It didn’t. The quality of play was very sub-par, especially when compared to the NFL. This eventually was a major contributor to the XFL’s demise.
Opportunity: There are…...

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