Premium Essay

Wrap and Roll in Vietnam

In: Business and Management

Submitted By EmmaShoujo
Words 1044
Pages 5
Wrap & Roll www.wrap-and-roll.com Team Gi lSi T GirlSix:

LOGO

Contents

Introduction The 4Ps-Product The 4Ps-Place The 4Ps Price 4Ps-Price The 4Ps-Promotion Conclusion
Company Logo

Introduction-Service Product C ’ i d t Company’s service products:

www.themegallery.com

Introduction-Brief history

2006

2007

2008

2010

The 1st
Wrap & Roll

Restaurant on Hai Ba Trung St established by Nguyen Kim Oanh

Develop into Wrap & Roll chain including- 6 Restaurants & Food Court Outlets

Continue to expand Wrap & Roll chain of Restaurants to 8 Recognized achievements from magazines

Achieve Achievements: “Best Vietnam dishes for Crab and seafood nem”; f d ” Reach 10 outlets and p planning g overseas expansion

Company Logo

Introduction-Company Growth
Number of Employees 35 140 200 Over 200

2006

2007

2008

2009

Number of outlets/ Restaurants

1

6

8

10

According to http://veer.vn/Company/Information.aspx?EnterpriseId=1739

Introduction-Target market
Target market Description Office Staff: Middle class (salary- above 300$) . Age: 25 34 Prefer eating simply and conveniently but healthy Family Middle to high income Prefer healthy food and relaxed & clean environment for gathering together. Foreigners Mainly travelers, business man or oversea Vietnamese Prefer traditional and cultural cuisine of Vietnam Corresponding Feature/ Benefits Each dish of Wrap and Roll consists of vegetables and balanced nutritious Free delivery Provide menu setwith full and diverse dishes to enjoy. Lively ambience, contemporary décor (having VIP room) Decoration: traditional & modern. Offer diversity of rolls from all regions in Company Logo VN

Introduction- Focus Strategy

Quite broad market Service offering: o Mainly: providing dining experience oSub: delivery and catering

Introduction- Positioning/ Value…...

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