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Uniqlo Swot

In: Business and Management

Submitted By pmljycbtst
Words 334
Pages 2
SWOT:
INTERNAL ENVIRONMENT
STRENGTH
• UNIQLO is Japan’s leading clothing retail chain in terms of both sales and profits.
• The company also operates in nearly 15 countries worldwide
• Discounted prices but decent quality product
• Strong presence in international market
• Outsourcing their clothing manufacturing to factories in China where labor was cheap, a well-established corporate practice
• A strong workforce of over 30,000 employees
• Very accessible website
• High quality product
• Expertise in distribution and store development
• Expertise in inventory control
• High efficient store operation
• UNIQLO stores offer comprehensive selection of men’s and women’s wear and clothing for children and infants, making them the ideal spot for families of all ages to shop
• UNIQLO products are inspired and shaped by a great variety of information such as customer opinions and market trends around the world
• Directly engages in all product planning, production, quality control, distribution, sales and sales promotion activities

WEAKNESSES
• Despite being a popular brand it has a limited brand recall
• Product variety and launching based on the four seasons
• Bargaining power of customers high hence brand switching affects value
• Import tax and currency conversion causing higher costs

EXTERNAL ENVIRONMENT

OPPORTUNITIES
• Brand image
• Brand awareness
• Access social media and viral advertising to start two-way communication with customers
• Emerging trends in apparel market
• Use global portion of the business to expand their business activities
• Increase global presence
• Innovations in information technology can increase the speed in which information travels throughout the world
• Low-price apparel market remains underdeveloped in Japan, presenting a huge business opportunity
• Free trade zone has…...

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