Premium Essay

Tree Tops

In: Business and Management

Submitted By kkbonner1984
Words 1218
Pages 5
Overview
Treetop Forest Products is an independent operated company build over 30 years ago. Like many other sawmills in BC, Treetop takes raw logs and cuts them into building grade lumber to sell. This amounts to about 60% of the product. The other higher grade logs are developed into premium grade products. The lumber industry is a highly competitive market with companies needing to set themselves apart from each other through finishing, packaging and looks of the products when they ready for sale. Treetop employs over 180 hourly paid employees, 16 supervisors and support staff and 1 General Manager. The company is divided into 6 departments including Sawmill, Boom, Planning, Shipping, Maintenance and Packing.
Symptoms
Customers Complaints
The first observable sign that something has gone wrong is that there are complaints from customers about the looks and packaging of the finished products. It has also been reported that customers have stopped buying from Treetop and have moved on to the competitors. Westboard Co, the marketing agency hired to promote Treetop and their products, encourages and sponsors monthly packaging quality awards. Ratings are based on how the lumber is piled, where the bands and dunnage are placed, how neatly the stencil and seal are applied, the stencil’s accuracy and how neatly and tightly the plastic wrap is attached. During the first few years, Treetop received top quality awards and in the months that they did not win top awards, high ratings were received. In the last few years ratings have slowly declined.
Decrease in Productivity
Treetop has set up their departments to have a crew in each of the six departments with only 5 supervisors to oversee them. They have chosen not to have a supervisor in the packing department, instead the Planning Supervisor oversees the Packing department on the morning shift and Sawmill…...

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