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Tourist Destinations’ Appeal

In: Social Issues

Submitted By cutzsimon
Words 6027
Pages 25
Tourism & Hospitality
Research Article Research Article

Ndivo et al., J Tourism Hospit 2012, 1:5

Open Access Open Access

Examining Kenya’s Tourist Destinations’ Appeal: the Perspectives of Domestic Tourism Market
Rayviscic M. Ndivo1*, Judith N. Waudo1 and Fuchaka Waswa2
1 2

School of Hospitality & Tourism Management, Kenyatta University, Kenya School of Environmental Studies, Kenyatta University, Kenya

Kenya’s tourism activity has always been centered on the coastal beaches and a few game parks despite of being endowed with a unique combination of tourist attractions spread throughout the country. Noting this skewed nature of tourism development, this study aimed at investigating the status of appeal of the different Kenya’s tourist regions from the perspective of the domestic market with the goal of examining the efficacy of the destination appeal enhancers. Data was collected using semi-structured questionnaires and analysed using mainly descriptive statistics. The study found out that while majority of Kenyans considered taking a holiday as being important to them, a significant majority of them were not be aware of most of the country’s touristic attractions and hence, frequented only a few of the country’s attractions, mainly the coastal beaches. Further, the study found out that the most important sources of travel information available to Kenyans were personal experience and information from significant others; travel marketers were considered as being the least significant source of information. The study thus, concluded that the limited scope of tourist activities available within most of Kenya’s attractions, coupled with the limited sources of travel information may actually be leading causes of the lack of awareness and popularity of most Kenya’s tourist attractions. This study thus, recommends a…...

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