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The Displacement Effects of Online Media

In: Social Issues

Submitted By eryll
Words 296
Pages 2
With the growing popularity of the Internet and World Wide Web, there is increasing interest in the impact these new communication technologies have on our society and social institutions. Computers have evolved from the bulky, expensive and mysterious equipment owned by large corporations to affordable, functional tools for work and fun, at the office or at home. As a consequence of technological developments that enabled computers to exchange data using regular telephone lines, a revolutionary medium of communication has emerged. Computers, connected to the global telecommunication network, have become powerful tools of instantaneous communication around the world. Two distinct functions of this connectivity are: (1) online media--new agents of information and entertainment, similar to traditional media such as television, radio and print, and (2) computer mediated communication (CMC)--new channels for interactive, two-way communication that rival telephone conversations in their capacity to sustain conferencing and asynchronous communication. For the purposes of this study, the researchers treat online media and CMC as online media.
Traditionally, families and households have been defined as social systems. However, modern households possess an additional technological dimension brought about by several media technologies--television sets, videocassette recorders, telephones, answering machines, radios, and now computers. Both the social and technological dimensions are important for understanding modern domestic systems, sometimes referred to as the "domestic socio-technical system". Humans and technologies in households are interconnected as members or elements of the same system. When a new element is introduced to the system, the system goes through a process of integration that may result in the reorganization of roles, relationships and functions.
When a new media activity is introduced into the scheduled lives, people may expect a corresponding reduction in the time spent with other media activities and/or non-media tasks.…...

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