Free Essay

The Barchlor of Eco

In: Science

Submitted By huangyu876
Words 3376
Pages 14
ACADEMY SCHOOL OF GREAT BRITAIN

By

Group 16

XIAO HUANG

Supervisor: Dr Matthew Aldrich Dr Grischa Perino

A thesis submitted In partial fulfilment of requirements for school year to the school of economics University of East Anglia

April 14, 2013 Words: 3167 The main analysis of academy school

Abstract: the labour government first set up the academies programme in the beginning of 2002. Firstly has given academy status to 203 English secondary schools.1560schools have responded positively to interested in academy status. The coalition government’s policy on academy schools is targeted on the schools with better pupils.

Key words: policy, equality, GCSE, academy freedom

Outline

Thesis statement: this thesis give out a brave introducing to the academy school inside great Britain, and the history of the program processing , then talk about the characteristics inside the academy school, and the changes during the government change. At last state the influence of the academy school.

Introduction:
An academy school is one kind of school that funding by both private sponsor and public funds, but without the control of local government authority. It’s firstly known as the city academy, such as Norwich city academy which near the University of East Anglia, they group fast with good equipment and learning condition. Because they were support by the private people, they can have some effect on the course and technology the school that the school is using. Some academies, generally those set up to replace underperforming schools. In order to help failing schools, they can become academy and get funding by privates. Sponsors are held accountable for the improving the performance of their schools. They do this by challenging traditional thinking on how schools are run and what they should be like for students. They seek to make a complete break with cultures of low aspiration and achievement. The sponsor’s vision and leadership are vital to each project (department for education 2013).they will get the same money from local authority, plus additions to cover the services that are no longer provided for them by the local authority. The governance works same as in the maintained school, but the academy has to have at last two parent governors.

Historical background:

The Labour Government under Tony Blair established academies in 2000. The chief architect of the policy was Andrew Adonis. And then academies were first opened in September 2002 by the labour government with the aim of improving education in deprived areas. This was achieved by taking over or replacing schools that were either in special measures or seen as underachieving. In the beginning there are 203 English secondary schools became academy, More than one-in-10 state secondary schools in England are now academies, outside of local authority control in the 2011. The idea is giving power back to professionals; let the head master take control of the school (BBC 2011).

Since the coalition government formed and came to power in 2010, the aim of academy schools has changed. Under labour government the aim is helping failing schools and disadvantaged pupils, but now the aim is making the school and pupils into advantaged conditions. Initially every head teacher in England was asked if they would be interested in academy status, by September 2010, 170 mainstream schools had mad an application to convert to academy. Under the coalition government policy, less people choosing free meal and the GCSE score is better than before. There is a significantly advantage than the average secondary school. More and more secondary school now is tried to get academy status (Machine S and Vernoit J 2010).

Characteristics of academy school:

* Academy freedom
It is independent school, so it out of local authority’s control. Although it is still follow the local authority’s policy, but the real power is turning to headmaster of the academy. If you're a head teacher whose school is being forced to make the switch to sponsored academy status, you probably assume that all staff jobs are covered by tupe, legislation that guarantees the terms and conditions of existing employees. It is become the headmaster’s job to keep the school in balance and thinking the future of the academy school. In finance part the headmaster play a significant role as well. The headmaster can have effects on the salary or bonus of the employees, and it’s also the heads’ job to attack more sponsors to promoting the quality of school (the department for education).

Ability to set their own pay and conditions for staff; as the power of headmaster and sponsors, the pay for each teachers can be different, rely on the behaviour of teaching process and the achievements which the pupils get, the bonus is different from one to one. But they still need to follow the TUPE and the policy the local authority gives them (the guardian 2012).

There are freedoms around the delivery of the curriculum inside the academy school; many curriculums are drop form the normal government funding school, or limited for special condition to study with. The academy have large advantage with this kind of problem, as the private sponsor have power to effect the schools, they can have special funding to open the curriculums and using the advantages to attack more high quality and talent pupils in special area.

The ability to change the lengths of terms and school days: the normal term is 6 to 9 month, but it will depend on the state and the at times the department within the state. After you graduate from the academy, they also will offer pupils 6 to 12 months field training. The headmasters have the power to cutting long summer holidays. In order to raise the standard of the schools, the academies have this kind of privilege to do so. According to the study, some 20.6% of the academies have already altered the school year and 15.3% are planning to do so.it also emerged that around 17% of schools are lengthening-or planning to lengthen- the school year(the telegraph 2012)L.

The possibility of new technology intake; as the academy is support by the private sponsor the money intake and technology intake is much quicker. The effect of sponsor can be beneficial. For example the ESSA academy which is controlled by Showk Badat the head teacher of ESSA academy is using the ipad as their advantages to attack more good pupils, they give each of the students and the teachers one ipad, and build up the whole learning system through it, they can handle the work by one click and get the result quicker and more detailed (BBC 2013).

* Equality

Horizontal equity, equal opportunities for those with identical characteristics (usually means ability and preferences).for special curriculum, some pupil can have better performance, the academy give them chance to do so. By setting varied of course or achievement, the value of speciality student can be more equal with others. For academy school government try to put more money to help poor pupils, make the school more equal for everyone. The Liberal Democrats' pre-election alternative – a pledge to increase funding for poorer pupils – is also now bundled up in the plan. (The guardian 2010).

However, there is some evidence to suggest that the entry of higher ability pupils to academies has been made possible by a reduction in intake numbers at the lower end of the attainment distribution. Evaluation shows that once schools converted into academy they reduce their intake ability dispersion by 0.514 standard deviation units, implying that the attainment profile of pupils entering these schools reflects a more exclusive intake.

The costs and uncertain benefits from academy ma deter some from enrolling in further or higher education.

Academies should be fully-inclusive local schools. They have duties under disability and equalities legislation not to discriminate against disabled children and to make reasonable adjustments for them. Academies are subject to these requirements through their funding agreements (department for education 2013).

The policy (equality act 2010) also require academy to be:

* eliminate discrimination, harassment, victimization and any other conduct that is prohibited by or under the Act; * advance equality of opportunity between persons who share a relevant protected characteristic and persons who do not share it; and * Foster good relations between persons who share a relevant protected characteristic and persons who do not share it (i.e. tackle prejudice and promote understanding).

(Department for education 2013)

* GCSE

The well knows GCSE (General Certificate of Secondary Education) test is tried to make sure the pupils are ready enough for higher education. First introduced in September 1986, replace the GCE and CSE. Have some big changes in 2010; take the English and English literature together. But after the academy has been introduced, the GCSE archive better than normal maintain school. As the academy school were control by headmaster, they can change teaching strategy much quicker and effetely. The evidence is that;

The provisional GCSE results for 2011 show that:
In academies the percentage of pupils achieving 5 or more GCSEs including English and math rose from 40.6% to 45.9%, an increase of 5.3 percentage points
In all maintained schools the percentage of pupils achieving 5 or more GCSEs including English and math rose from 55.2% to 57.8%, an increase of 2.6 percentage points.

(Department for education 2013)

* Free meals

First introduced in 1994 education art, create the idea for every pupils having free food during the break time. In 1980, authorities have been obliged only to provide a meal to those pupils who are eligible for a free meal. 1914, over158, 000children were fed free meals once everyday.in 2004 14.3%of pupils in English schools were eligible for free school meals. Academy school now, powered by the correlation government, have less 15 % of pupils having the meal, which is lower than the labour government .from 2003 to 2008, academy school are 10% less pupils having free school meal than the maintain school in UK( Machine S and Vernoit J 2010).

The influence of academy school:

Good effects

In order to evaluate the impact of academy schools machine and vernoit compared the performance if the current academy schools, both before and after they became academies, with the future academies over the same time period to identify the impact of academy status on a school’s performance.

This analysis showed that academies open for at two years significantly improved in their GCSE performance compared with the future academies. Overall an extra 3% of pupils in the academies are achieving at least five or more grades A-C at GCSE/GNVQ compared with the schools that have not yet become academies (Machine S and Vernoit J 2010).

These results suggest that academy school can deliver gains in GCSE performance. At the same time it shows the need to be patient for any performance enhancing academy effect to emerge.

Academy school helping attract more funding for school. Academy funding is based on the principle of equivalence. Academies should receive equivalent level of per-pupil funding as they would receive from the local authority (LA) as a maintained school. Academies also receive funding to meet their additional responsibilities that are no longer provided for them by the local authority (department for education 2013). Academies have greater freedom over how they use their budgets, alongside the other freedoms that they enjoy. And for private sponsor they have, they have more cash flow inside the school, for many quick change or equipment requirement, they have much more advantages than the maintain schools.

Help weak pupil, It suggests that US "Charter Schools", which like academies have greater autonomy than other schools, do better for disadvantaged pupils because many of the institutions have the specific aim of improving their attainment(BBC 2013). There are 20% of young pupils get lowest achieving fifth of students in England, which has been called the “tail”. So academy school do real help them build confidence, and find out the value of them.

Helping Increase the standards of surrounded schools, make the market competed. As the information exchange between the schools, they will have influence with each other, as the academy can help students to get high achievement , the school near the academy will have a pressure of do better, because if they do not change to promote the achievement of pupils, those pupil may going to academy. They could loss teachers and extra funding as well. The reputation for a school is significant. So academy does really help them get better. The GCSE score show as it as well (department for education 2013).

Negative statistics

Under the coalition government however, it seems that the academies programme is likely to reinforce advantage and inequality in education.

At a time of budget cuts it is questionable whether the large expenditure involved in converting advantaged schools to academies is justified.

Academy status brings a cash boost of roughly 10 % or more. In addition to the basic funding, new academies also get a local authority central spend equivalent grant, which is allocated to them on the basis of number of pupils.

In march 2011, a survey of 1471 head teachers by the association of school and college leaders showed that nearly half (46%) had converted their school to academy status, or intended to do so. three out of four were driven by the belief that such a move would benefit their school financially, not educationally.

On teachers view, the national union of teacher (NUT) opposes Academy status. It believes that Academies have a damaging impact on children teachers and the whole community. These are summarised below along with the NUT’s alternative approach to Academies (NUT 2009). The reason is: first many sponsors are not suitable for academy schools. They are more think about the feedback of their investment. As the sponsor is able to change the curriculum or the salary of employees, it can be a controversial issue to handle with headmaster. Second, academies threaten fair admissions procedure; Academies have a destabilising effect on the capacity of other neighbouring schools to achieve a balance of abilities amongst their pupil intakes. The publicity surrounding Academies gives parents the impression that they are the “best” secondary schools in the area irrespective of the quality of other schools. Their brand new buildings and glossy image on show during visits by Government ministers can act as magnets for parents. This has resulted in some Academies being heavily over-subscribed, irrespective of the realities of their educational attainment (NUT 2009).

As academies are funded directly, they can decide how to spend their money. This may result in better value but it could also result in a worsening service for pupils. Money can be used in other area not on pupils; they can offer bad service to student or on study, and use the money to build playground or library in order to attack more pupils. Academies that join an academy chain will find they are governed by a remote organisation, not accountable to any external body.

The second is fear that if schools don’t convert then they will be left with an LA who no longer has sufficient money from central government to provide the services the schools need.

The third is government bullying which requires schools that don’t meet its “floor standards” to be forced to become academies. Lincolnshire County Council recognised that this posed a real risk to its secondary modern schools particularly if grammar academies took more children. And there is 10% of the Lincolnshire school will be known as failing schools, and facing the change into academy.

(Stamford mercury 2013)

Assess the effects of academy along with theories

Human capital theory tells us that individuals have a stock of human capital which determines their productivity and hence their wage rates though investment in education or training.

Where there are positive externalities associated with education and training, government action may be necessary to improve incentives to invest in education, a vital path to ensure a country’s future growth and prosperity.

Up on the coase theorem, it is who’s responsible for the effect outside the academy school. It can bring benefit and it also can bring disadvantages. For some school, it is pushing them to upgrading themselves for the competing with academy school. For some other reason it created a unfair condition for the normal school, as the sponsor give more money to academy, they can build new equipment for teaching, as the things show in front of parents , they may be think less about the education attainment . As the well funding system, the academy grow so fast, almost 1in 10 of maintain secondary school has changed into academy.it has clearly effect on public. So how to balance the good and bad things that academy school give us could be controversial. We can bargain over externalities to find out the result by using pareto-efficient.

Condition to become academy

There are four steps to take a minimum of three to four months to become academy school; first you need to ask every employee in the school about the converting, if they agree they need to fill in a form, and then If your school is interested in converting to an academy, your immediate next steps to begin this process should be to: * Complete the online registration form. * Convene a meeting of the governing body to agree the intention to convert. * Notify your local authority (LA) of your intention to become an academy.

(Department for education 2013)

Conclusion

Over all academy school do really helping the failing schools and the less standard students- the tails. As soon as the maintain school converting to academy schools, their advantage and inequality in school will be reinforced. The funding and equipment in school will be upgraded. However it seems there still be a lot of disadvantage the academy will bring, academy can be more and more suitable and efficiently .it seems that under the current system of constrained budgets that the money could be better used in other areas of education, such as the scrapped educational maintenance allowance which produced significant benefits or investment in teachers

Andreas Schleicher, described by Michael Gove as “the most important man in the world education” argues for more money to be spent on training existing teachers. “Successful reform cannot wait for a new generation of teachers, it requires investment in the present teacher workforce, providing quality professional development, adequate career structures and diversification, and enlisting the commitment of teachers to reform. (Machine S and Vernoit J 2010)

Reference:

Department for education 2013: http://www.education.gov.uk/schools/leadership/typesofschools/academies. Viewed at 12-04-2013

BBC 2011: http://www.bbc.co.uk/news/education-12121889. Viewed at 13-04-2013

Machine S and Vernoit J 2010: http://cep.lse.ac.uk/pubs/download/cp325.pdf. Viewed at 11-04-2013

The telegraph 2012: http://www.telegraph.co.uk/education/educationnews/9169490/Third-of-academy-schools-cutting-long-summer-holidays.html. Viewed at 11-04-2013

BBC 2013: http://www.bbc.co.uk/news/education-20930195. Viewed at 12-04-2013

The guardian 2010: http://www.guardian.co.uk/commentisfree/2010/may/30/observer-editorial-academies-michael-gove. Viewed at 13-04-2013

Department for education 2013: http://www.education.gov.uk/schools/leadership/typesofschools/academies/open/b00219097/academyfactsheets/academyequalityfactsheet. Viewed at 11-04-2013

Department for education 2013: http://www.education.gov.uk/inthenews/inthenews/a00199453/academies-gcse-increase-more-than-other-maintained-schools. Viewed at 11-04-2013

Department for education 2013: http://www.education.gov.uk/schools/leadership/typesofschools/academies/primary/steps/b00204848/academy-funding. Viewed at 11-04-2013

BBC 2013: http://www.bbc.co.uk/news/uk-politics-21604832. Viewed at 13-04-2013

NUT 2009: http://www.teachers.org.uk/files/NUT-view-Acad-LC-Nov09.doc. Viewed at 13-04-2013

The guardian 2009: http://www.guardian.co.uk/teacher-network/2012/sep/21/academy-status-headteacher-job-security. Viewed at 12-04-2013

Stamford mercury 2013: http://www.stamfordmercury.co.uk/news/letters/academy-status-has-its-disadvantages-too-1-3064296. Viewed at 13-04-2013

Department for education: http://www.education.gov.uk/schools/leadership/typesofschools/academies/primary/steps/b00204843/become-an-academy. Viewed at 12-04-2013…...

Similar Documents

Premium Essay

Eco-Tourism

...Bibliography…………………………………………………………….11 Eco-tourism cannot be sustained. Introduction Ecotourism, as a recent trend that lacks precise definitions and researches, has been welcomed without judging it by many of its fans. Sustainable tourism it is said to be one of the fastest growing subsectors of the tourism industry with an estimated worldwide annual increase of 10-15 %. On the other hand careful observations have revealed that ecotourism might not be as beneficial as its supporters appear to believe. It is perhaps astonishing that those who strongly believe in ecological trends appear to have overlooked that the word ecotourism is linking the word –eco with the word –tourism. It seems that they are forgetting all the negative impacts that tourism has brought to many countries. For example south Africa one of the most well known countries is facing tremendous negative effects due to ecotourism- including locals leaving their homes, violation of fundamental rights and many economic hazards. If it is for ecotourism to be sustainable it must be ecologically sensitive, cultural beneficial and economically viable. Next we are going to further analyze some of the negative effects that ecotourism has brought to the environment, culture and economy of several well known natural destination. 1. Environmental impacts Those who are in favorite of the ecotourism often states that their activities are environmental friendly. This assumption has been made firstly because the......

Words: 2674 - Pages: 11

Premium Essay

Eco Water

...Eco Water Inc. 1. How does the Purity II system compare with other alternatives? What are its advantages and limitations relative to customer needs? The Purity II water filter works on the same way like other filter system on the market but it is more reliable because germs and bacteria are not build up and contaminates the water before it is used. Those less expensive purifying systems from the competitors are eliminating harmful minerals but not bacteria and germs. The difference between bottled water and Eco Water’s product is that the water in the bottles does not have the necessary vitamins and minerals, and therefore there are missing key nutrients that are eliminated through their evaporating system such as calcium and phosphate ions. Advantages: * it makes the water taste better than other filter systems and it has been proved through taste tests * the filtered water improves taste of beverages made with the filtered water * it makes food taste better Limitations: * the filter has to be replaced every 2 years * less expensive models in the market are available * installation involves drilling on the sink 2. How much contribution to profit comes from the sale of a Purity II unit and/or filter? * The Purity II system makes for Eco Water $195 contribution sold to customers and $75 contribution sold to retailer * $200/unit production cost * $395 - Sales Price for customers * $275 – Sales Price for retailer ...

Words: 492 - Pages: 2

Premium Essay

Eco Fashion

...Sustainable fashion, also called eco fashion, is a part of the growing design philosophy and trend of sustainability, the goal of which is to create a system which can be supported indefinitely in terms of environmentalism and social[disambiguation needed] responsibility. Sustainable fashion is part of the larger trend of sustainable design where a product is created and produced with consideration to the environmental and social impact it may have throughout its total life span, including its "carbon footprint". According to the May 2007 Vogue appears not to be a short-term trend but one which could last multiple seasons.[1] While environmentalism used to manifest itself in the fashion world through a donation of percentage of sales of a product to a charitable cause, fashion designers are now re-introducing eco-conscious methods at the source through the use of environmentally friendly materials and socially responsible methods of production. There are some organizations working to increase opportunities for sustainable designers. The National Association of Sustainable Fashion Designers is one of those organizations. Its purpose is to assist entrepreneurs with growing fashion related businesses that create social change and respect the environment. Sustainable Designers provides specialized triple bottom line education, training, and access to tools and industry resources that advance creative, innovative and high impact businesses. The organization’s mission is to create......

Words: 1277 - Pages: 6

Premium Essay

Eco Friendly

...Definition Eco-friendly literally means earth-friendly or not harmful to the environment (see References 1). This term most commonly refers to products that contribute to green living or practices that help conserve resources like water and energy. Eco-friendly products also prevent contributions to air, water and land pollution. You can engage in eco-friendly habits or practices by being more conscious of how you use resources. Product Qualifications Making a truly eco-friendly product keeps both environmental and human safety in mind. At a minimum, the product is non-toxic. Other eco-friendly attributes include the use of sustainably grown or raised ingredients, produced in ways that do not deplete the ecosystem. Organic ingredients or materials are grown without toxic pesticides or herbicides. Products with "made from recycled materials" contain glass, wood, metal or plastic reclaimed from waste products and made into something new. Biodegradable products break down through natural decomposition, which is less taxing on landfills and the ecosystem as a whole. (See References 3) Practice Examples You can develop eco-friendly habits to help you use less and make the most of what you have. Turn off lights in empty rooms and use a programmable thermostat so you're only heating or cooling your home when it's occupied (see References 2). Businesses can also institute such practices, in addition to bigger initiatives, such as company-wide recycling programs to conserve...

Words: 327 - Pages: 2

Free Essay

Eco Efficiency

...Frito Lay’s Company As We know eco efficiency is based on creating more goods and services while using fewer resources and creating less waste. At Frito Lay’s factory in Casa Grande , more than 400,000 pounds of potatoes arrive every day to be washed, sliced, fried, seasoned and packing them into bags. The process takes enormous amounts of energy, and creates amounts of wastewater and potato wastes. with the creation of Frito-Lay’s new facility in Arizona, the company just took a big step towards being green. The Casa Grande plant was built in 1984 ,considering the plentiful sun light and the availability of having water in Arizona . The company decide to install a water recovery system that recycles almost the 75 percent of all the water used in the plant. Five solar photovoltaic solar systems were also installed on plant, enabling two thirds of its power from renewable energy. The Casa Grande plant is ‘near net zero,’ meaning that it is mostly run on renewable energy sources. The team of Frito lay also focused on waste reduction .less than one percent of the plant’s waste currently ends up in the landfill. Frito brought in a biomass boiler that turns agricultural products to provide mechanical power . They use the wastes of the potatoes and the water that is used to wash the potatoes to create mechanical power and heat . There are benefits besides the potential energy savings. Like many other large corporations, Frito lay is trying to establish......

Words: 328 - Pages: 2

Free Essay

Eco Terrorism

...Eco Terrorism Eco-terrorism is the term used to describe the violence in the interests of environmentalists. There have been cases when environmentalists have inflicted damage to the industrial factories, due to the fact that, they cause pollution and other environmental problems. According to Manning (2012), “Eco-terrorism can be defined as the act of violence or sabotage against person and property commits and support animal right activist.” There are some organizations that participate in it, such as, Earth Liberation Front (ELF) and Animal Liberation Front (ALF). These organizations managed to burn down a ski resort and blow up a laboratory among other things. On the other hand, some groups such as the Sea Shepherd Conservation Society are labeled as eco-terrorists although they do not commit such acts of violence against humans- they do not attempt to injure or kill people, but only provoke people through property. This has led to a debate that touches on whether or not to classify these actions as "terrorist" or not. The FBI has given the environmentalists a definition ‘the use or threatened use of violence of a criminal nature against innocent victims or property by an environmentally-oriented, sub national group for environmental-political reasons, or aimed at an audience beyond the target, often of a symbolic nature.’ John Lewis, a top FBI official says, ‘The number one domestic terrorism threat is the eco-terrorism, animal-rights movement.”......

Words: 959 - Pages: 4

Free Essay

Eco-Consumer

...Two years ago I did not even know that Eco labels was existed. Until I went to visit my cousin in Germany and I stayed at her place for 3 weeks. She is such a green-consumer. During that time I have found some interesting things from the way my cousin lives. She saves everything and saves as much as she can, from food, water, and electricity even though she tries not to use plastic bags. Returning to home after that trip I began to be influenced by her without my noticing and now it’s a thing I must do in my life. Before, I used to consider using bio bags and separating the garbage like plastic, glass, food, metal and etc. as wasting of time. Separating the trash is easy but I’m lazy to bring them to the right places since there is not any place near by our house for plastic and metal garbage. I changed the current normal dishwashing liquid and laundry detergent into Eco labels, I also asked my boyfriend to change energy-saving lamps in every rooms and he was wondering what on earth happened to me that time. I even wrote down the text “Turn the lights off before leaving home” and sticked it on the entrance door. Before I usually did mouthwash straight from the tap after brushing teeth but nowadays I use glass of water to avoid water running too much. If my boyfriend hadn’t started to complain about bio toilet paper after the few times we tried it and if paper wasn’t too hard to use, I would continue to use it. And then I convinced my mother to make a bio revolution for my......

Words: 476 - Pages: 2

Premium Essay

Alter Eco

...STRATEGIC PLACE OF THE QUINOA IN OVERALL ALTER ECO STRATEGY 10 III- THE COMPETITION 10 A) IDENTIFICATION OF THE MAIN COMPETITORS 10 B) MARKET POSITION OF EACH COMPETITOR 12 IV- CUSTOMERS 12 A) OVERALL CUSTOMER PROFILE 12 B) CUSTOMER MARKET SEGMENTS 15 C) COMPANY BRAND POSITIONING 16 a) Product value offering 16 b) Service value offering 16 c) How does company position its offering in relationship to competitors in order to attract customers? 16 V- MARKETING MIX 17 A) PRODUCT POLICY 17 B) PRICING POLICY 18 C) DISTRIBUTION POLICY 19 D) COMMUNICATION POLICY 20 CONCLUSIONS 22 A) SWOT ANALYSIS 22 B) RECOMMENDATIONS 22 ANNEXES 25 Executive Summary Alter Eco is a Fair trade company which opened it first small store in PARIS in 1999. Few years later, Alter eco has expended it products range including the tea, chocolate, rice, coffee and few others products and developed the food product for retail chains. It first retailing partners is Monoprix. In 2003, one year after the development of the brand, alter eco launched another products as for example olive oil, hearts of palms and quinoa. More than their new products, they sold also their products in another stores as Cora, match and system U. In 2004, after the increases of the company in French supermarkets, Alter eco prepared it development in international country and try to market their products in retail chains in the northern hemisphere. During this year Alter eco opened an office in San Francisco......

Words: 6431 - Pages: 26

Free Essay

Eco Shack

...Eco Shack Warm magazine 2010 edition General information 1/39 Happy Valley Road, Spring Beach, Tasmania 7190 www.islandshacks.com The Eco Shack was completed in early 2009, by awardwinning Tasmanian architect Maria Gigney. It is nestled in natural, peaceful bushland, with easterly ocean glimpses to Maria Island. Only 10 minutes’ walk to Spring Beach, and 5 minutes’ drive to Orford, this laid-back shack is high on style and low on fuss. The Eco Shack is perfect for quiet getaways, or for entertaining, with two spacious pavilions linked by a covered deck – ideal for barbecues and relaxing after a day’s surfing, swimming or bushwalking. The two pavilions combine modern, minimalist design with comfortable furnishings. The Eco Shack’s passive solar design makes full use of the natural elements – with double glazed windows and polished concrete floors trapping the sun’s heat for all-day comfort and environmentally friendly credentials. Both pavilions have sliding doors that open onto the deck. The living pavilion has lovely views of the bush, wildlife and water glimpses, a state-of-the-art kitchen with all the mod cons (including a laundry), and plenty of room for meals and relaxing in front of the TV. The sleeping pavilion includes a master bedroom, and two additional rooms with single bunk beds. A sleek bathroom and plenty of storage completes the picture. At the northern end of Spring Beach, a 2km cliff-side walking track north to Shelly Beach provides magnificent coastal......

Words: 830 - Pages: 4

Premium Essay

Eco Shack

...accommodation choices. The greening of the built environment is a result of greater public awareness, information and understanding of how the buildings we live, work and play in affect the natural environment, our bank balances and our health. But what to do we really mean when we say a product is green? It is a broad term that people are instantly drawn to but can only vaguely define. It is often linked to other words such as ‘sustainable’, ‘environmental’, ‘carbon footprint’, ‘ecological’, ‘carbon neutral’, biodegradable’, ‘energy efficient’, ‘renewable’, ‘organic’, ‘recyclable’, ‘alternative energy’, ‘non-toxic’, or ‘eco-anything’. Supermarket shelves are filled with ‘green’ or ‘eco’ product, and we may not mind paying a little more for the eco-toilet paper to ease our environmental guilt about all the plastic packaging in the rest of our shopping. The purchase of ‘eco’ supermarket products can be a relatively simple choice, as the additional cash outlay is generally not large. But how green and deep are our pockets when it comes to the built environment? Recent change to New Zealand building regulation have identified that a lot of existing homes, generally those built prior 2000, are under-insulated. This often leads to cold, damp environments and health problems. New building developments now have an increased insulation rating requirement. There are also subsidies for insulating existing buildings built prior to 2000, including installation of solar water heating.......

Words: 1374 - Pages: 6

Premium Essay

Eco-Shack

...– “Marketing the Eco-Shack” Prepared for: Lecturer – Puan Haslinda Mohd Yunus Tutorial – Ms. Racheal Louis Vincent Prepared by: Heru Onggodinata (4101285) Kevin Andrian (4101928) Date Submission: 17 May 2013 Tutorial group: T6 EXECUTIVE SUMMARY With the issue of climate change at the moment, there should be consideration with environmental friendly products and one of them is Eco-Shack, eco-friendly portable house. The purpose of this essay is to show how the owner of Eco-Shack can persuade more people to use their products. The owner of Eco-Shack has to do market research to enables them to do market segmentation of their products for consumer segment and as well business segment. The aim of market segmentation is to enable them do be focus on certain segment, target the customers, be efficient, effective and generate more sales. The customer segment in New Zealand that might be interested in Urban Eco-Shack is demographic and psychographic segment. Using demographic segment, Eco-Shack can focus on the young age 20 to 30 also family size and income level, and then psychographic the New Zealand people that like to move houses every few years, so Eco-Shack can promote their products on this customer segment. Eco-Shack can target business segment for its Standard Eco-Shack, according to their business size, small business might be interested in buying it because it is easy to be move, medium size business might also interested in Eco-Shack example......

Words: 4031 - Pages: 17

Free Essay

Eco-Friendly

...TITLE:-Re-Fashioning the future eco-friendly apparel OBJECTIVE:-To study the factors influencing consumer buying behaviour towards eco-friendly apparels. Organic clothing refers to apparel made of organic cotton grown without chemical pesticide or fertilizers. Organic clothes not only help in reducing the environmental pollution, but are softer on the skin and hypoallergenic. Organic cotton is anti-fungal, anti allergic and antiodor. Bamboo fiber has anti odor properties. “Even if you wear organic socks for a week, it will not stink and have any harmful effect on skin” Chandni added. LITERATURE REVIEW * In recent years, there has been an influx of eco-friendly apparel by all types of Manufacturers. The apparel industry, like many other industries, is focusing on Sustainability and the use of green products as clothing components. The integration of these eco-friendly items into a normal product mix constitutes little work on behalf of the manufacturer, but requires retailers to educate consumers. It wasn’t long ago that the only companies who were selling items made out of eco-fabric were so-called “tree hugging” or “hippie” retailers. In the last twenty years, this has changed drastically as the use of organic cotton, bamboo, and PET (recycled polyester) has become mainstream. High-fashion designers and lifestyle companies have been gradually placing green merchandise into their product lines. Patagonia, a......

Words: 1011 - Pages: 5

Free Essay

Eco Tourism

...Eco Tourism Eco-tourism is more than a catch phrase for nature loving travel and recreation. Eco-tourism is consecrated for preserving and sustaining the diversity of the world's natural and cultural environments. It accommodates and entertains visitors in a way that is minimally intrusive or destructive to the environment and sustains & supports the native cultures in the locations it is operating in. Responsibility of both travelers and service providers is the genuine meaning for eco-tourism. Eco-tourism also endeavors to encourage and support the diversity of local economies for which the tourism-related income is important. With support from tourists, local services and producers can compete with larger, foreign companies and local families can support themselves. Besides all these, the revenue produced from tourism helps and encourages governments to fund conservation projects and training programs. Saving the environment around you and preserving the natural luxuries and forest life, that's what eco-tourism is all about. Whether it's about a nature camp or organizing trekking trips towards the unspoilt and inaccessible regions, one should always keep in mind not to create any mishap or disturbance in the life cycle of nature. Eco-tourism focuses on local cultures, wilderness adventures, volunteering, personal growth and learning new ways to live on our vulnerable planet. It is typically defined as travel to destinations where the flora, fauna, and......

Words: 3192 - Pages: 13

Premium Essay

Eco Markting

...Eco marketing: What price green consumerism? By Jon Entine on Sep 1, 2011 Plenty of shoppers say they consider environmental impact, but in reality price rules supreme, says Jon Entine How much do we want green carrots? Remember the innocent days of the 1980s ethical consumer movement? New Age entrepreneurs rode the green wave into the hearts and malls of the world. The promise? Buying pricey ice-cream or hair rinse made with Brazil nuts (or the stocks of the companies that made those products) would make the world a better place. That myth crashed. Consumers, it turned out, were not willing to buy idealism in a bottle if it came at a premium. Two decades later, green marketing remains with us, more intense than ever. Is green yet more than a fad? The Lifestyles of Health and Sustainability annual survey estimates that 13-19% of American adults are dedicated green buyers – a $290bn market. The US-based Cone Communications estimates that 70% of American consumers consider the environmental impact of their purchasing. The UK and Europe show similar numbers. According to marketing experts, however, these figures are wildly overstated, reflecting attitudes, not buying patterns. “Buying green products presents people with a social dilemma: they have to be willing to pay premium prices – not for their own direct benefit, but for the greater good,” says professor Shruti Gupta of Penn State University, a world expert in ethical behaviour. “While people love to voice their......

Words: 825 - Pages: 4

Premium Essay

Eco Water Inc. (Eco)

...NAME OF COMPANY: ECO WATER INC. (ECO) NAME OF PRODUCT: PURITY II NATURALIZER WATER UNIT MANUFACTURER: ENVIRONMENTAL CONTROL INC. SWOT ANALYSIS STRENGTHS * ECO WATER INC. is a start- up company and it is natural that the stakeholders would be full of energy and zeal to make the company successful. * The market potential for this product is huge since consumers are concerned about their health and the safety of the water they consume. * Water treated by PURITY II taste better. Most consumers can tell the difference when the water is treated by PURITY II and the taste of tap water. * PURITY II unit has no movable parts or electrical connections, no metal parts that will corrode or rust. * The units are easy to install and are small in size, easy to store and move around. * Eco Water Inc. does not need a huge capital input as a start- up company compared to other start-up companies that usually need huge capital input. * PURITY II uses a reverse osmosis purification process which is considered the most effective technology known for improving drinking water. * Certified by an external agency, the Environmental Protection Agency. * The cost of using PURITY II compared to other alternatives is far cheaper * PURITY II could purify up to 68 litres of water daily * Compared to other purification systems, PURITY II is much safer and healthier. * PURITY II uses is flexible, could additionally be used on...

Words: 833 - Pages: 4