Free Essay

Telus Case Study

In: Business and Management

Submitted By 459627
Words 581
Pages 3
TELUS is a leading national telecommunications company in Canada, with $9.6 billion of annual revenue and 12 million customer connections including 6.7 million wireless subscribers, 3.8 million wire line network access lines and 1.2 million Internet subscribers and 228,000 TELUS TV customers. According to the SWOT analysis of TELUS, TELUS started to diversify product and service. Therefore, customers who use mobile phone and home phone are primary target market. TV and Internet clients are secondary target market.

Journal Article Summaries
Telus's new generation
An interview with Karen Redford, president of Telus Partner Solutions, is presented. She says that the company is on net more than 75% of Canada and 95% if wireless is included, with its partners. She mentions that the people behind Telus, including her, established themselves as the Internet protocol (IP) leader. She adds that Telus is not competing against big carriers in Canada and that it focuses only on providing business.

Alan Burkitt-Gray. (2007, November). Telus's new generation: Karen Radford of Telus Partner Solutions. Global Telecoms Business,1. Retrieved October 11, 2010, from ABI/INFORM Complete. (Document ID: 1409567411).

Telus goes to the washroom.
The article reports that Telus Corp. is taking toilet humour to a new level in a campaign that promotes high-speed Internet service in British Columbia and Alberta. The telco is placing multimedia ads, done by DDB Vancouver, in bar and restaurant washrooms, featuring sights and sounds of flowing water, along with the tag line "go faster." The ads are placed on Newad's eBoards which loop 30 seconds of waterfall video footage.

(2005). Telus goes to the washroom. Marketing Magazine, 110(28), 3. Retrieved from Business Source Complete database.

TELUS Corporation SWOT Analysis.
A company profile of TELUS Corp., which is the largest telecommunications company in western Canada providing a range of communication products and services including data, Internet protocol (IP) services, voice, entertainment and video, is presented. An overview of the company is given, along with key facts including contact information, number of employees and revenues. A SWOT analysis is provided which includes strengths, weaknesses, opportunities for improvement and threats.

(2008). TELUS Corporation SWOT Analysis. TELUS Corporation SWOT Analysis, 1. Retrieved from Business Source Complete database.

The internet has changed the rules
The article focuses on the factors that contributed to the success of Canadian carrier Telus in the telecommunications sector. It cites the implications of the development of Web 2.0 for the telecommunications industry. It mentions the efforts of Telus to develop the tools and architectures needed to support a high standard of service delivery from one network to the next. It offers information on the Telus IP Connect portfolio.

(2007). The internet has changed the rules. Global Telecoms Business, 38-39. Retrieved from Business Source Complete database.

Telus how it's done
Focuses on IP telephony, or voice over IP (VoIP). Introduction of a service by Telus called IP-One, which is marketing to businesses with as few as 50 employees; Competition from Bell Canada, Allstream and others; Success of Telus CEO Darren Entwistle in foreseeing the new wave of technology; Description of IP-One's hosted service and the benefits of IP; Outlook for the IP market which is seller-driven; Selling points of IP; Comment of Jon Arnold, a VoIP analyst with Frost & Sullivan, a research firm in Toronto.

Wahl, A. (2003). Telus how it's done. Canadian Business, 76(23), 23. Retrieved from Business Source Complete database.…...

Similar Documents

Free Essay

Case Study Case Study Case Study

...This case study is an excellent example of how different types of parties can be brought together in a large scale transaction and how the original energy of those early meetings can be lost over time. I imagine that when Anthony Athanas was purchasing those old piers back in the 1960s many, if not all, of his colleagues, friends, and family members told him that he was off his rocker. I’m sure Athanas was looking at this land as his family’s ticket to financial prosperity and somewhat of a legacy that he could leave to his descendants for years and years to come. One of the items I wish the case would have divulged is the amount of money that Athanas had invested in the properties. For me this information would have given an insight to his net worth and how much he had riding on this investment. I assume it was substantial given his actions later in the process. Twenty years later Athanas’ dreams came true and all those naysayers were more than likely green with envy. The amount of pride Athanas’ had in his investment at that moment had to have been insurmountable. Being approached by a big time real estate development company and their extremely wealthy client, Hyatt Corporation, must have made Athanas feel larger than life and made him feel like something he isn’t, which is a developer himself. The case doesn’t give much insight into whether Athanas had any representation or anyone consulting him throughout the process. From the beginning, I saw this as matchup...

Words: 1190 - Pages: 5

Premium Essay

Case Telus

...In the case Telus: The Cost of Capital, Barb and Rick have their work cut out for them. It is understandable to be confused when trying to decide what information to include in calculations, or even which calculations are the best to use for that matter. The following is an explanation for Rick and Barb in helping them understand how to calculate the Weighted Average Cost of Capital and how to interpret the results. When calculating the cost of equity, there are two approaches. First is the dividend growth model approach. The main concern with this approach however is the varying ways to calculate the value of g (for growth) in the dividend growth model equation of P0=D1/[Re-g]. (All following calculations can be found in Exhibit A.) First in calculating the value of g, you could take a historical average using the calculation $0.30*(1+g)^30=$1.40 and then solve for g. In this equation, the data is derived from Exhibit 3. $0.30 comes from the Common Dividend per share of 1969, and the sum of $1.40 comes from the Common Dividend per share of 2000. G then ,is the average growth rate over the 31 years. It is important to note that the growth rate is to the power of 30 since there are 30 growth periods, in 31 years. This is a common mistake that is easy to make in calculations. The second way to calculate g is to multiply the retention ratio by the return on equity. The retention ratio is easy enough to calculate given that the case provides the information, dividing......

Words: 1605 - Pages: 7

Premium Essay

Telus Case Analysis

...Executive Summary TELUS is one of Canada’s leading telecommunications companies. The revenue of the company is generated mostly through residential and corporate phone service. The company has been able to stay ahead of the competition by innovating and providing the best solution to Canadians at home, in the workplace, and on the move. For them to continue to strive, they need accurate financial reporting and up-to-date accounting policies in today’s competitive environment. Introduction The telecom industry can be visualized as the largest operational network in the world. A global network that binds us all together; allowing us to connect with eachother regardless of geographical location. Although this industry was originally dominated by government owned monopolies, the industry has now turned to rapid deregulation which has resulted in a massive pool of new competitors. MARKET & STRATEGY Basic telephone calls were the first revenue generator in the industry; but now texting and high speed internet is pushing the market to new frontiers. Residential and small business markets are the toughest, with literally hundreds of players in the market relying heavily on price and brand name strength (Porter). The corporate market on the otherhand is more concerned with quality, reliability, and data delivery – while being less price sensititive than other customers (Porter). Although the telecommunications industry has been very competitive as new key players......

Words: 735 - Pages: 3

Premium Essay

Case Study

...Yin (2005) suggested that researchers should decide whether to do single-case or multiple-case studies and chose to keep the case holistic or have embedded sub-cases. This two-by-two combination can produce four basic designs for case studies. When selecting a case for a case study, researchers often use information-oriented sampling , as opposed to random sampling [3]. This is because an average case is often not the richest in information. Extreme or atypical cases reveal more information because they activate more basic mechanisms and more actors in the situation studied. In addition, from both an understanding-oriented and an action-oriented perspective, it is often more important to clarify the deeper causes behind a given problem and its consequences than to describe the symptoms of the problem and how frequently they occur. Random samples emphasizing representativeness will seldom be able to produce this kind of insight; it is more appropriate to select some few cases chosen for their validity. But this isnt always the case. Three types of information-oriented cases may be distinguished: Extreme or deviant cases Critical cases Paradigmatic cases. [edit]Critical case A critical case can be defined as having strategic importance in relation to the general problem. For example, an occupational medicine clinic wanted to investigate whether people working with organic solvents suffered brain damage. Instead of choosing a representative sample among all those......

Words: 1244 - Pages: 5

Premium Essay

Case Study

...1. ------------------------------------------------- Determine the main objective of the case study. You may be writing a case study to fulfill an academic requirement or to help solve problems in real-life situations. An academic assignment typically will come with a specific objective and instructions, whereas a professional assignment might require you to define the objective. ------------------------------------------------- Ad 2. ------------------------------------------------- 2 ------------------------------------------------- Select the best approach. * Choose an analytical approach to increase awareness. In the preliminary stages of solving management problems, an analytical case study might best meet the goal of alerting upper management to core facts and issues. An analytical case study primarily focuses on what has occurred and why. * Select a problem-solving approach to pinpoint and solve major issues. If the goal is to make solution recommendations, write a problem-solving case study that clearly outlines problems and solutions. 1. ------------------------------------------------- 3 ------------------------------------------------- Conduct research for your case study. Examine the facts, dynamics, communications and all relevant aspects of the particular situation. Research might involve interviewing people in an organization, reviewing written documents or looking up relevant statistics. Method 2 of 5: Set the Scope for Readers ...

Words: 487 - Pages: 2

Premium Essay

Telus

...Garcia Re: Cost of Capital for Telus Corporation. Date: February 13, 2014 Executive Summary Barb Williams and Rick Thomas, while attending an executive education course at a well-known business school, came across a case which involved calculating the cost of capital for Telus Corporation (Telus). Basic data such as the Balance Sheet, Income Statement, Data on Telus’ Common Stock, Market Index, and the Average Annual Returns in North American Capital Markets were provided. In order to calculate Telus’ cost of capital we need to calculate the company’s Cost of Equity, Cost of Debt, and Tax Rate along with their weighted cost and then apply these to the Weighted Average Cost of Capital (WACC). Once the cost of capital has been calculated then we can proceed to make recommendations in regards to the company’s future investments. Cost of Equity To calculate Telus’ cost of capital we decided to use the CAPM model simply because this model accounts for risk which will also provide a more realistic estimate. Formula: CAPM = Rf + β(RFm – Rf) Given: Rf = 5.82% β = 0.75 RFm = 11% (Using U.S. Geometric Average for Equities (Market))1 Solution: CAPM = 5.82 + 0.75(11-5.82) CAPM or Cost of Equity (rE) = 9.7% Cost of Debt To calculate cost of debt we used both short-term and long-term debt before taxes. The reason why we used short-term debt is to account for future short-term debt borrowing. We used the current yields given in the case instead of......

Words: 724 - Pages: 3

Premium Essay

Case Study

...Select a case study from the University of Phoenix Material: Young and Middle Adulthood Case Studies located on the student website. Write a 700- to 1,050-word paper describing the influence the experiences have made on the person’s development. Address the following in your paper: Discuss the family, social, and intimate relationships of the person in the case study. Identify any role changes that have occurred. Explain the immediate and future effect of healthy or unhealthy habits practiced by this person. Include at least two peer-reviewed resources. Format your paper consistent with APA guidelines. University of Phoenix Material Young and Middle Adulthood Case Studies Read the following case studies in order to complete the Week Three Individual Assignment. Case Study 1: Jackson Jackson is a 25-year old male who has recently been admitted to a substance abuse program in Chicago, Illinois. He has been arrested several times for possession of a controlled substance but has not served any time in jail. He grew up in a single-parent household with his mother, Tina. Tina, 45, is employed as a high school teacher; his biological father is not involved in his life. Tina’s boyfriend, Michael, often attempts to serve as a father figure to Jackson. Jackson went to college immediately after high school, focused on a degree in chemistry. In high school, he was a good student who earned A’s and B’s in most courses. After a car accident, a slight head......

Words: 414 - Pages: 2

Premium Essay

Case Study

...A Case Study by any Other Name Cathy Foster Liberty University   A Case Study by any other Name Researchers have different methods of observing their subjects. Among the most popular is the case study. Case studies are used a lot in psychology and one of the most famous psychologists that used case studies to detail the private lives of his patients was Sigmund Freud. What is a Case Study? “A case study is an observational method that provides a description of an individual” (Cozby & Bates, 2012). During a case study the individual is usually a person however that’s not always the situation. The case study can also be a setting, which can include a school, business, or neighborhood. A naturalistic observational study can sometimes be called a case study and these two studies can overlap (Cozby & Bates, 2012). Researchers report information from the individual or other situation, which is from a “real-life context and is in a truthful and unbiased manner” (Amerson, 2011). What are some Reasons for Using a Case Study Approach? There are different types of case studies. One reason to use a case study is when a researcher needs to explain the life of an individual. When an important historical figure’s life needs explaining this is called psychobiography (Cozby & Bates, 2012). The case study approach help answer the “how”, “what”, and “why” questions (Crowe, 2011). What are Some Advantages and Disadvantages to the Case Study Approach? Some......

Words: 548 - Pages: 3

Premium Essay

Case Study

...The Case Study Approach Linda P. Williams Liberty University Online Author Note Linda P. Williams, Department of Psychology, Liberty University Online Correspondence concerning this article should be addressed to Linda P. Williams, Department of Psychology, Liberty University Online, 1971 University Blvd, Lynchburg, VA 24515, E-mail: lwilliams91@liberty.edu The Case Study Approach Introduction At some point during the pursuit of a degree psychology, the time comes when a student must learn various research techniques. One of the many approaches is case study, which this paper will focus on. Areas of discussion include reasons for using a case study, advantages/disadvantages to the approach, and ways acquire information to perform a case study. The essence of a case study A case study is used to offer a mental accounting of a person, school, neighborhood, business, or group of individuals over the course of time, way of research. It is sometimes referred to as naturalistic observation, but does not always follow the same protocol. Mental accounting is done by means of observation of various behavior or mind sets operating in their natural environment. This is noteworthy, especially when participants have a distinct disorder worthy of being studied to further the cause of research and development. Depending on the purpose of the investigation, the case study may present the individual’s history, symptoms, characteristic behaviors, reactions to......

Words: 671 - Pages: 3

Premium Essay

Case Study

...Tanglewood Case Study 2 Ratings: (0)|Views: 6|Likes: 0 Published by Megan Purdy Tanglewood Case Study 2 See more Tanglewood Case Study 2 Page 1 Tanglewood Case Study 2Megan PurdyHRM 594Keller Graduate School of Managementr! CardenMay 2"# 2$%4 Tanglewood Case Study 2 Page 2 Recru&tment Gu&dePos&t&on' Store Associate Re(orts To' Shift Leader and Department Manager )ual&f&cat&ons' Prefer to have some ac!ground in customer service or retail" no specific list of minimal educational ac!ground re#uired Rele*ant +a,or Mar-et' Pacific $orthwest% ®on and 'ashington T&mel&ne' This is a continuous recruiting effort with no set timeline% however the ideal process from initial contact with the applicant to the final hiring decision would ideally e within a month(s time) .ct&*&t&es to underta-e to source well /ual&f&ed cand&dates' *se of media" such as regional newspaper advertisements" online +o postings on oth pulic wesites as well as the company wesite" !ios!s in the stores" +o services groups and staffing agencies" Staff Mem,ers 0n*ol*ed' ,- -ecruiting Manager" Assistant Store Manager" Department Manager 1udget' .etween /1000 and /000 Tanglewood Case Study 2 Page  n loo!ing to the est targets or applicants for the position of store associate" it would e ideal to recruit individuals with some prior ac!ground" !nowledge or e3perience in the customer service or retail fields) &ne of the ig complaints from our......

Words: 550 - Pages: 3

Free Essay

Case Study of Sinar Harian

...Administrative Science and Public Policy Universiti Teknologi MARA (UiTM), 23000 Dungun, Terengganu, Malaysia Abstract: This article examines the neutrality of Sinar Harian, a Malay daily, which claims to be neutral and without favour, from 20 April 2013 to 5 May 2013, 15-day campaign period of Malaysia’s 2013 General Election. The 13th General Election was the most contentious of election in Malaysian politics. Sinar Harian attempts to present a balanced reporting, by giving spaces to both parties to present their ideas and defend their stand, rooms which are not available in other mainstreams newspapers. This study uses content analysis as a method of investigation. It is a technique of gathering and analyzing the content of text. The analyses cover these dimensions; news report and analyses, letters to the Editor, political advertisements and special guest columns. This study found 33% of articles favored BN, 36% covered PR, 24% of articles considered as neutral reports and 6% of articles reported the activities of independent candidates. Using Monti’s classification of biasedunbiased reports, Sinar Harian can be categorized as unbiased newspaper. Key words: Sinar Harian Neutrality of media Mainstream newspaper INTRODUCTION Media freedom is important for a number of reasons. It is a vital part of the system of checks and balances in democracy, acting as the watchdog of the people and as the Fourth Estate. A free press plays a key role in sustaining......

Words: 4866 - Pages: 20

Free Essay

Case Study

...Case Study Complete Case History The patient in this case study reports being ‘sick with flu’ for 8 days. She has been vomiting, and cannot keep any liquids or food down. She also reports that she has been using antacids to help calm the nausea. After fainting at home, she was taken to the local hospital, severely dehydrated. Upon looking at her arterial blood gas result, it would appear that this patient would be suffering from metabolic alkalosis. This patient’s pH is greater than 7.45 (normal: 7.35-7.45) and her bicarbonate (HCO3) is greater than 26 (normal 22-26). Blood gases indicate that case study patient is suffering from hypochloremic metabolic alkalosis. Focused Assessment The case study patient reports being “sick with flu” for eight days. She reports vomiting several times a day and taking more the recommended dose of antacids. She reports that she fainted today at home and came to the hospital. The case study patient reports that this all started approximately eight days ago. The case study patient also reported taking excess amounts of antacids. Ingesting large amounts of this medication can cause metabolic alkalosis. When antacids are taken in large doses, the ions are unable to bind, and therefor the bicarbonate is reabsorbed and causes alkalosis (Lehne, 2013). Renal and Respiratory systems response Hypochloremic Metabolic alkalosis occurs when there is an acid loss due to prolonged vomiting which causes a decrease in the extracellular...

Words: 289 - Pages: 2

Free Essay

Case Studies

...Case studies Name: Tutor: Course: Institution: Date: Flying to the Auto Bailout on a Private Jet Basic problems In this case study, there is wastage of resources. The CEOs of the nation's three largest automobiles uses private jets to attend the corporate public relations congress. This is wastage of resources since they are using private jets to travel when their companies are struggling to stay afloat. Ignorance is another basic problem evident in this case study. These CEOs are very ignorant. They attend the corporate public relation congress in Washington unprepared and thus appear to know nothing about their problems. The three companies, GM, Ford and Chrysler, lack the concepts of public relations. The main issues American economy is melting down. Most of the workers are losing their jobs since the companies cannot handle many workers anymore. The companies have got inadequate cash. Bankruptcy is another main issue experienced in this case study. The General Motors Company and the Chrysler can no longer pay their debts. Key decisions * According to the case study, the leaders have to come up with a new public relations strategy. * The CEOs should correct any mistakes they have made before such as using private jets to travel. * Introduce innovation in products * The auto industry of the US should promote its products. * Ensure transparency in business operations. SWOT analysis Strengths * Availability of resources for the......

Words: 657 - Pages: 3

Premium Essay

Case Study

...ASSIGNMENT GUIDANCE – NRSG258 ASSESSMENT 1: CASE STUDY Dear students here are some guidelines to assist you in writing Assessment 1: Case Study. If, after reading through these, you still have questions please post on the relevant forum. If you are still unsure then please contact your campus specific lecturer to arrange to discuss your assignment. We ask that you bring these guidelines to any meeting and highlight the areas about which you are still unsure. In this case study you do not need an introduction or conclusion for this case study of 1500 WORDS ± 10% due by midnight 8th April Turnitin. Just answer the questions. Turnitin is located in your campus specific block. Although we suggest you do your background reading in the current textbooks for basic information, the case study also requires you to find current literature/research/articles to support your discussion throughout the case study. Do NOT use Better Health Channel, WedMed, dictionaries, encyclopaedias etc. These are NOT suitable academic sources. If you use these you will not meet the criteria for this question and you will lose marks. You must follow the APA referencing format as directed by ACU in your case study and in your reference list. The Library website has examples of how to do this referencing and you can find the correct format at the end of your lectures and tutorials as well as in the free Student Study Guide. This essay should have approximately 10 relevant sources.......

Words: 1111 - Pages: 5

Free Essay

Telus Case Analysis

...Telus Case Analysis Executive Summary TELUS is one of Canada’s leading telecommunications companies. The revenue of the company is generated mostly through residential and corporate phone service. The company has been able to stay ahead of the competition by innovating and providing the best solution to Canadians at home, in the workplace, and on the move. For them to continue to strive, they need accurate financial reporting and up-to-date accounting policies in today’s competitive environment. Introduction The telecom industry can be visualized as the largest operational network in the world. A global network that binds us all together; allowing us to connect with eachother regardless of geographical location. Although this industry was originally dominated by government owned monopolies, the industry has now turned to rapid deregulation which has resulted in a massive pool of new competitors. MARKET & STRATEGY Basic telephone calls were the first revenue generator in the industry; but now texting and high speed internet is pushing the market to new frontiers. Residential and small business markets are the toughest, with literally hundreds of players in the market relying heavily on price and brand name strength (Porter). The corporate market on the otherhand is more concerned with quality, reliability, and data delivery – while being less price sensititive than other customers (Porter). Although the telecommunications industry has been very competitive as new key......

Words: 310 - Pages: 2