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7-Eleven Taiwan Case Study Analysis

7-Eleven is an American company which is a franchisor and convenience store, 7-Eleven expanded the international market quickly especially in Taiwan. The main factor that made 7-eleven succeed is the marketing strategy and learning the global corporations marketing mix. Taiwan’s four major convenience store chains such as 7-Eleven, Family Mart, Hi-life, and OK operated a total of 9,184 stores around the country, a density of one store per 2,500 people, making Taiwan the densest market in the world in terms of convenience stores.” Among several convenience store chains, 7-Eleven is the most popular one in Taiwan now.

Ans 1:
7-Eleven’s main products such as “Drinks, fresh food, snacks, coffees, daily commodities”, all of them comes from UPEC Company or their own 7-Eleven brands. their main products are the “Fresh food and drinks, come from their own brands and we can see 7-Eleven has many kinds of main products than others because of the support of UPEC.
“Extended menu offerings have successfully increased the importance of convenience stores foodservice offering. The company derives its share from its convenience stores, under the brand 7-Eleven. At the end of 2009, there were 4,750 outlets,” 7-Eleven may be considered to be the pioneer in introducing convenience stores fast food in Taiwan, and has since constantly innovated with the launch of new products besides, the sale of fresh food items currently accounts for only 12 percent of its revenue. In Taiwan, the industry average is 20 percent compared with other convenience stores, Family Mart provides less food and it may give distance with 7-Eleven’ high sale because people’s needs are food. Then, how does the CVS chain store attracts the customers and creates non-stopping motives for them to buy? There are two prospective on this; one is the product that…...

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