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Sustainability and Entrepreneurship

In: Business and Management

Submitted By azlinna
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Pages 4
Sustainability and Impact of Entrepreneurship
1. What sustainability values will you adopt for your venture?
According to Krueger (2005) entrepreneurs are those who seeking opportunities based on economic value only but also have to think about social and environmental dimensions. As the society mature, customers demand more than just the products or services, but the impact to the social and environmental. Krueger (2005) argue that consumers as we look as an organisation members channelled their intention to consume through their environment and this intention will be converted action. As an entrepreneur we can convert this environmental and social impact issue to opportunities. We like the idea of sustainable entrepreneurship can be seen as the process of sustaining a level of entrepreneurial development as to create a paradigm shift in economic activity such that national GDP, job growth, capital investment, technology advancement, and quality of life is unmatched, unsurpassed and unequalled.

In my venture, sustainability values that I will adopt is social entrepreneur, as I try to match my value as philanthropist and giving back to the society is the image and branding of my ventures. As an entrepreneurship centre among the agenda is to train new and existing entrepreneur by using all knowledge that the expertise in this centre have. Our intention is to create knowledgeable entrepreneurs that have alertness on global issues. This is because traditional or conventional entrepreneurs only see the dollar and cents as the bottom line of every business without thinking the impact to the society and environment. This centre will also practice green technology concept as we will interact more towards online through social media and will introduce the concept of paperless. Among the method is to use blog and moodle rather than normal or traditional…...

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