Premium Essay

Studio Pilates

In: Business and Management

Submitted By solsilvana
Words 4249
Pages 17
Financing Strategy: Sources of Capital and Business Plans

Executive Summary
Market Analysis The growth that is occurring in the North Fluminense (Brazil) due to large oil discoveries in the Campos basin, has the city of Macaé as the epicenter.
The change of legislation, which opened the market for petroleum carriers worldwide, and PETROBRAS search for trading partners in order to accelerate fundraising and minimize the risk of their ventures come to intensify further the regional economy. This has caused growth far above the national average in Macaé, from both the population (which has quadrupled) and the economic (600% of grow in the last 10 years) point of view. It is clear the growing installation of large networks of hotel industry and international designer stores which are unusual in small towns in Brazil; as well as the gradual shift of administrative offices of large oil industry organizations and the like, which shows the current expansion and the expectation of prosperity for the local economy leveraged by good prospects for oil exploration and production of the Campos basin. Due to this growth, Macaé is classified as one of the six best cities for employment and business in Brazil, with a considerable population of medium/high purchasing power. This combined with the low speed installation of business related to the well-being of people in the city (entertainment, health, leisure, etc) clearly points to many business opportunities.
The business proposal described herein is to build a Center for Monitored Physical Exercise named: “ATTITUDE PILATES STUDIO”; based on the PILATES method, which combines improvements in the body esthetic while fixing postural problems. It is a method already widespread in large centers, but it will be a pioneer in Macaé. The joint venture will offer innovative inherent method and high quality…...

Similar Documents

Free Essay

The Beatles Studio Techniques

...The studio techniques of the Beatles: how four lads from Liverpool and a radio producer from the BBC changed sound recording forever. The Beatle’s music has been recognized as influential and innovative in many ways, none more so than their innovations and experiments in the studio and with sound recording with help of George Martin. This essay will discuss the studio techniques of the Beatles and how they changed the course of sound recording forever. The Beatles started to experiment in their recording techniques as early as 1964, having achieved incredible commercial, financial and critical success by this stage they were then essentially given free range in the recording studio, this gave them the unique opportunity for experimentation. With the help of George Martin that’s exactly what they did. Prior to the nineteen sixties and the Beatle’s experiments in the studio, sound recording was not a fully refined art that is there were none of the widely used seemingly natural conventions we are familiar with today. A good example of this is the 1966 song Taxman where drums are all panned to left; this might seem like nothing out of the ordinary now but in that time were defining the nature of sound recording. Much of the Beatle’s enthusiasm and desire to create new sound-scapes stemmed from their recreational drug use in particular trying to re-create sonically and lyrically their experiences of the drug LSD. This of course had to do with changing social order, the......

Words: 2026 - Pages: 9

Premium Essay

Gibberson Glass Studio

...Gibberson Glass Studio Executive Summary Gibberson Glass Studio has been in business for approximately 8 years. Glass blowing is an intense art and it has elements of heat, danger, skill and beauty. Making unique or sets of blown glass articles is a skill that is both, natural and captivating. We would like to thank you for allowing us the opportunity to assist you with this financial overview. Our goal today is to assist you in achieving some financial stability, and to introduce ways in which you can showcase your artistic skill in glassblowing. Our presentation today is a summary of recommendations that we believe will assist you in your goal for financial stability. You will hear some recommendations that have been researched and calculated to increase your net revenue at year end. We understand that your wages and benefits need to be around $25,000 per year. By implementing some or all of these recommendations we believe that you can reach, and even exceed that goal. * Train, apprentice or part time help to complete all of cold time work for projects. This includes finishing tasks of grinding, sanding and polishing. This will free up 5.72 hours per week that you can use to create special projects. * Take the 5.72 hours that are freed up, to create special projects and charge $50.00 per hour a flat rate fee to create these projects. This will make an additional $14,661.20 per year of income. See exhibit 1. * Increase prices on current......

Words: 568 - Pages: 3

Free Essay

Recording Studio

...well . . . professional? There are a number of reasons, including high quality microphones, pre-amps, an experienced engineer and a well-designed studio space. But one of the single most important elements in a great-sounding, professional recording is the performance of the session musicians. There is a reason that the job of the session musician exists. It’s these musicians whose talent and studio experience contribute in a major way to the polished sound of a recording. Because there are different rules that apply when you’re recording an artist demo, I’m going to limit the scope of this article specifically to songwriting demos. ​ Shouldn’t I Be Able To Do This Myself? While I am a big proponent of wearing as many hats as you can in your musical career, there are certain areas where it makes much better sense to rely on experts. First of all, it’s extremely important that you take ego out of the equation. There is no shame in having someone else play on your demo. Remember that a songwriting demo is supposed to put your song in the best possible light in order to “sell” it to prospective artists or place it in films and TV shows; it is not supposed to be proof of your studio musicianship. Recording your instrument in the studio requires an entirely different skill set than playing live. For lack of a better description, studio recording is more like music surgery than a musical performance. While you might be comfortable playing guitar in your living room or even on a......

Words: 1047 - Pages: 5

Free Essay

Universal Studios

...Part 1 Universal Studios I chose Universal studios as the corporation to do this paper on. One of the main reasons is that when my kids were younger we went there every year for our vacation. My kids and I have some very fond memories going there. The other reason was that the entire family could enjoy themselves and not put a serious dent in the finances. Also everything was theme based, mostly on movies. Even an adult could feel young and carefree again. The tradition has not changed within our family; the group has only gotten bigger with the addition of grandkids. It is such a joy to see them having fun and interacting with the characters at the park. The universal film manufacturing company was founded on April 30, 1912 in New York. The new universal studios is a vertically integrated company, with movie production, distribution and exhibition venues. With the passage of time universal studios went from a single entity to a huge conglomerate and now is a subsidiary of NBC. They are known now as NBCUniversal, Inc. In the early years, universal had a “clean picture” policy. However, by April 1927 they considered it to be a mistake as “unclean pictures” from other studios were generating more profit while Universal was losing money. A Universal studio operates five major locations around the world. They have distribution and corporate offices in New York, universal studios Hollywood California, universal studios Orlando Florida, universal studios Osaka japan, and......

Words: 494 - Pages: 2

Premium Essay

Visual Studio

...Microsoft® Visual Studio® 2012 and MSDN® Licensing Published October 2012 © 2012 Microsoft Corporation. All rights reserved. The information contained in this document represents the current view of Microsoft Corporation on the issues discussed as of the date of publication. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information presented after the date of publication. This white paper is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED, OR STATUTORY, AS TO THE INFORMATION IN THIS DOCUMENT. Complying with all applicable copyright laws is the responsibility of the user. Without limiting the rights under copyright, no part of this document may be reproduced, stored in or introduced into a retrieval system, or transmitted in any form or by any means (electronic, mechanical, photocopying, recording, or otherwise), or for any purpose, without the express written permission of Microsoft Corporation. Microsoft may have patents, patent applications, trademarks, copyrights, or other intellectual property rights covering subject matter in this document. Except as expressly provided in any written license agreement from Microsoft, the furnishing of this document does not give you any license to these patents, trademarks, copyrights, or other intellectual property. © 2012 Microsoft Corporation. All rights......

Words: 11728 - Pages: 47

Premium Essay

Marketing Plan for a Nail Studio

... INTRODUCTION  TO  MARKETING  MANAGEMENT   LAGOS  BUSINESS  SCHOOL   2010/E15/647     AUGUST  2010         Marketing Strategy for a Nail Studio Table  of  Contents   1.   Introduction ....................................................................................................................... 3   1.1   Purpose ........................................................................................................................ 3   1.2   Limitations ................................................................................................................... 3   2.   Background ........................................................................................................................ 4   2.1   The  Market................................................................................................................... 4   2.2   Market  Segmentation .................................................................................................. 4   3.   Marketing  Mix  Strategy ..................................................................................................... 6   3.1   3.2   3.3   3.4   4.1   4.2   4.3   4.4   Products  –  Suite  of  Services ......................................................................................... 6   Place..............................

Words: 2232 - Pages: 9

Premium Essay

Breathing and Pilates

...Write an essay on your personal experience using tactile cues to facilitate proper breath, axial elongation, organization of head, neck and shoulders, spine articulation and alignment. Make note if you were successful in facilitating desired outcomes. How did you know whether or not you were successful? Touch can help a Pilates student to relax a muscular tension or a contracted structure. Comfortable contact can also help to move a segment or give a proprioception to expand structures like the rig cage during a breathing for example. Most people react with pleasure to the touch of the therapist if it is provided with a non invasive palpation, respectful and not abruptly. The touch should be gentle and firm at the same time. Firm in order to lead a movement, to shape a body structure. When we touch a person we must be connected and focused on the information that we want to give her. It must be a clear intention in the touch that we are given. Should have a communication between the tactile cue and the client, a good touch can lead a correct gesture while transmit a positive energy . We should take care not to force a movement with a touch overdone . We must inform the client's body and motion path with a delicate and precision tactile cue. The more the therapist is connected with the student, with a accurate intention the best will be the conduction of the gesture, facilitating the clients understanding. Excess of touches can confuse the student. Be careful not to......

Words: 576 - Pages: 3

Free Essay

Collapse of 38 Studios

...The collapse of 38 Studios is one of the biggest political and economic scandals that has faced Rhode Island in recent years. According to many, the deal was doomed to fail from the start and could have been avoided if not for the blind ambition and heedlessness of state officials. The start-up company, headed by baseball star Curt Schilling, came to state officials promising hundreds of jobs for Rhode Islanders and speedy returns on their investment but were ultimately unable to fulfill these promises. If the people who secured this deal had paid attention to the facts about company and heeded careful warnings from the many professionals who advised against 38 Studios would have never been able to put Rhode Island taxpayers on the hook for $90 million. Curt Schilling is a household name in the baseball world and the pitcher who helped the Red Sox clench their first World Series title in 86 years. He was also an avid video game player who was interested in getting into the video game industry after his baseball career ended. Schilling first talked about starting a computer and video game production company in 2005 and started the company in 2006 out of an office space in Maynard, Massachusetts with his wife's uncle, CEO Brett Close, and 6 of his gamer friends. The company was named Green Monster Games, a name that Schilling insisted was not inspired by the Green Monster of Fenway Park. He brought in fantasy author R. A. Salvatore to help create his vision of a fantasy......

Words: 1724 - Pages: 7

Premium Essay

A Study on Lotus Design Studio

...TERM PAPER A STUDY ON LOTUS DESIGN STUDIO Submitted by Reema Karnika L.S. 13MBM025 Under the guidance of Mr M Venkatesh Prabu BCom MBA MSc(UK) (PhD) Assistant Professor April 2014 GRG School OF Management Studies PSGR KRISHNAMMAL COLLEGE FOR WOMEN Peelamedu, Coimbatore - 641004 TABLE OF CONTENTS S.NO. | TOPIC | PAGE NUMBER | 1 | DRIVEN BY PASSION | 1 | 2 | THE WORLD OF INTERIOR DESIGN | 1 | 3 | TRIGGERED BY ACHIEVEMENTS | 2 | 4 | THE DAWN OF A NEW EVOLUTION IN DESIGN | 3 | 5 | AN INSIGHT INTO STUDIO LOTUS | 3 | 6 | DESIGN PHILOSOPHY | 4 | 7 | THE TEAM OF CREATORS | 4 | 8 | COLLABORATIONS FOR A DIFFERENCE | 6 | 9 | FACILITIES USED BY THE FIRM | 6 | 10 | FEATHERS IN THE CAP | 6 | 11 | CUSTOMER IS THE KING | 7 | 12 | NEED AND NECESSITY FOR ORGANISATIONS | 8 | 13 | WHY LOTUS | 9 | 14 | STRATEGIES ADOPTED | 9 | 15 | COMPETITIVE ADVANTAGE | 10 | 16 | PRODUCT/SERVICE LIFE-CYCLE | 11 | 17 | BRAND LEADERS | 11 | 18 | REASONS BEHIND THE SUCCESS: CLIENTS TO BRICKLAYERS | 11 | 19 | SWOT ANALYSIS | 16 | 20 | CONCLUSION | 17 | 21 | REFERENCES | 18 | A Study on Lotus Design Studio Driven by passion If you find yourself admiring a building’s bas-relief, the perfect curve of an archway, or the magnificence of a skyscraper, architecture may be your calling. Simply put, architects design buildings. From Rome’s Colosseum to New York’s Empire State Building, great architects have left their marks on history. Creation is a......

Words: 5114 - Pages: 21

Free Essay

Studio

...Megan Peters Studio I honestly don’t really know where to begin with this essay because I have so much to say. I guess I should start by saying that theatre is and has been the biggest and most influential force in my life. Growing up, my parents were determined I was destined to be an athlete. Although at age 4 I was writing my own plays and having each part played by a specific person in my family, they insisted on sports. They put me in every sport they could think of. They were athletes themselves and thrived teaching their kids how to throw a softball or how to serve a volleyball. I went along and played five sports a year until I was ten years old. When I was ten, I got cast as the Wicked Witch of the West in our school play, the Wizard of Oz. If I do say so myself, I stole the show. The feeling of being onstage and performing to ten year old me was just enchanting and I knew it was something I would never be able to let go. I haven’t let it go since to my parent’s dismay. Acting is the most important thing in my life and no matter what I always want to be in rehearsal or in acting class or performing. I think that the Studio program at West Virginia University would be a great place for me because it will help me reach my goals within the university and beyond. One reason I would love to be a part of the studio program is my constant desire for knowledge. As I said before, theatre is the biggest part of my life and my passion for it grows the more I learn. I want to...

Words: 1387 - Pages: 6

Premium Essay

Giberson Glass Studio

...GIBERSON’S GLASS STUDIO Mr. Edward Giberson is an expert glass blower who owns Giberson’s Glass Studio. He shifts his operations from North Carolina to Charlottesville, Virginia where his glasswork sold well but he was also draining his financial resources. The critical issue facing Mr. Giberson was his rapidly deteriorating financial position. He was also confident of selling his glasswork in an expanded portfolio, but did not have a clear pricing strategy in mind What do we know about Giberson’s business?  Giberson produces handblown glassware in the form of wrapped tumblers, paperweights, patterned glasses, and vases  Production involves multiple stages such as Charging, Cooling, and Blowing followed by finishing and shipping processes  Charging involves 200 lbs of material of which 80% is new raw material  Raw material cost per batch is about $21.42. Gas cost is $1,000 per month  Giberson blew glass for 40 weeks in a year out of the available 52  We have access to a sample of production times for various items as well as the average weekly production for both First and Seconds  Both Firsts and Seconds are sold at the same price  We know the price per unit for each of the items  We know the Operating Costs that Giberson incurred  We also know the value and lifespan of most crucial facilities (furnace and ovens) Using all the data above, we can come up with the following framework for exploration: 1) We can quantify the Annual Net......

Words: 439 - Pages: 2

Free Essay

Fre Studio Essay

...Focus Reflection & Evaluation Zamzam Ali The focus of my work in Unit 3 studio arts was Transformation. I refined my ideas in Unit 4 by focusing specifically on the transformation that occurs in individuals emotionally, including both aspects of outwardly emotion as well as those hidden internally. Although originally I was drawn to the subject matter of Emotions (mostly those shown through facial expressions and body language) by expanding and looking deeper into it all together I was able to be exposed and influenced by a range of other aspects that may not have been in my line of vision. By adopting the subject matter of Time it has allowed me to have a different outlook and to be influenced by socio-cultural factors such as the medias influence in everyday life and functioning, to the role of women, acceptable and non acceptable behaviours and forms of outlets that was once seen as acts against morality and obedience yet through time and growth of a new generation it has became widely accepted. Potential directions have contributed greatly to the development of my final art works. Initially I had the desire to create a sculpture using wire therefore I had multiple trials using different wire thickness as well as sizes however it presumed to be extremely hard to handle and heavily time consuming. Upon researching different art methods and techniques I came across a new form of pencil drawing called ‘gesture drawing.’ A gesture drawing is basically a quick......

Words: 1296 - Pages: 6

Premium Essay

In an Artist's Studio Poem Analysis

...            Reading the poem “In an Artist’s Studio,” opened my eyes to how the poet, Christina Rossetti, used the poem as her stage for symbolic imagery. One piece of symbolic imagery that I found to be important throughout this poem is the image of obsession. In the first line of the poem: “One face looks out from all his canvasses,” clearly shows the obsession that this artist has for the woman’s face that he continues to recreate in all of his portraits. He has such a strong obsession for this woman’s likeness, that he paints her face over and over again. Even though her character takes on various female forms as he paints them, the fact remains that the same features can be seen throughout his works of art. As he paints the Queen and the Saint, his obsession leads him to produce the same qualities within the facial structure. The woman was given many different forms, but her beauty on his canvasses always remained the same. Christina Rossetti says it best when she writes, “The same one meaning, neither more or less.” Her appearance, her face in particular, never changes and never appears older even if her figure changes, “One selfsame figure sits or walks or leans.” He is obsessed with her beauty and her face. The image of the artist “feeding upon her face by day and night,” also shows how obsessive and how much of a perfectionist he is. I view his obsession for this perfect face to be something that is possibly missing in his life, and her image on the canvas...

Words: 936 - Pages: 4

Free Essay

Marketing Research on Fitness Studios

...Market research and image Analysis Student No. 28044 Project on Fitness Studios Table of Contents 1. MARKET RESEARCH ON FITNESS STUDIOS page(4,5) 2. A)Introduction Page(5,6) B) After World War 2 page(6,7,8) 3. The Birth of American Health page(9,10) 4. Marketing (page 10,11,) (a) Television Viewing (b)Observation 5. Interviews (Page 11, 12, 13) (A)Face to Face Interviews (B)Household Interviews 6. Final Survey (Page 14) 7. Results of the Survey (Page 15, 16, 17, 18) 8. Negative Feedback (Page 19) 9. Customer Satisfaction (Page 20) 10. Unique Fitness Clubs (page 21) 11. Challenges and Opportunities (Page 22, 23) 12. Conclusion (Page 24) 13. Appendices (page 24) 14. References (Page 25) MARKET RESEARCH ON FITNESS STUDIOS Taking a practical action-oriented approach, and focusing on established, need to know subjects. This seminar paper of mine will reflect market research on Fitness Studios in International Business Environment. This series will concentrate on developing practical texts. I made best efforts I could to ensure that each title that this research remains international in both content and research and gives a clear picture. Overall this paper will produce a body of work that will enhance international awareness about marketing research on fitness studios. Note:- I made every possible effort to ensure that the......

Words: 4861 - Pages: 20

Premium Essay

Pilates

...and Psychological processes in Pilates Presented by: Hani Ovadia Introduction Psychological and physical health is greatly affected by behavior, similarly, different patterns of behavior derive from psychological and physical health (Folkins 1981). Consequently, both psychotherapists and doctors recommend to their patients to participate in activities that advance a healthier lifestyle (Bull 1995). The patients are advised to integrate gymnastics of different types in their lifestyle, includ ing among others: aerobics, yoga, kickboxing and Pilates (Howell 2011). Pilates is an exercise method based on gentle phy sical movements integrated with focused mind. The physical aspect is designed to tone and increase the flexib ility of the muscles and joints and also includes developing good posture, balance and coordination. The psychological aspect is based on correct breathing and mental concentration (Field 2009) In this paper I will examine the beneficiary effects of Pilates as a mind and body training method. First, I will describe the development of the method and the uniqueness of Pilates in comparison to other physical exercising methods. Then, I will further examine the physical and psychological influence Pilates has on its practitioners, while referring to research difficulties that arise and I will conclude with my personal opinion. Developing the method The method was developed by Joseph H. Pilates. In his youth, Pilates suffered from......

Words: 2130 - Pages: 9