Premium Essay

Strategy of Iphone 5

In: Business and Management

Submitted By ghj3883
Words 2215
Pages 9
Strategies Planning of iPhone5 The biggest thing to happen to iPhone since iPhone
“We don’t want to just make a new phone; we want to make a much better phone”
By Jony Ive, Senior Vice President Design
Team name: People’s liberation army
(Elvis, Clarence, Maggie, Leko, Jojo)
INT1005 Management Concepts and Practice
Dr Şőhret Başaran Howells

Submission Date: 07 November 2012
Content

Executive summary-----------------------------------------------------------------------------------------3
Introduction----------------------------------------------------------------------------------------------------4
Mission statement-------------------------------------------------------------------------------------------5
Objectives-----------------------------------------------------------------------------------------------------6
Internal analysis * SWOT analysis-----------------------------------------------------------------------------------------7
External analysis * PESTEL analysis---------------------------------------------------------------------------------------8
Strategy-------------------------------------------------------------------------------------------------------10
Other relevant aspects-------------------------------------------------------------------------------------11
Conclusion----------------------------------------------------------------------------------------------------12
Recommendation-------------------------------------------------------------------------------------------13
Bibliography--------------------------------------------------------------------------------------------------14

Word count: 998
Executive Summary

This report provides a specific strategy to Apple for selling IPhone5 by directly price-cutting, and proved strategy by internal (SWOT) analysis: * Strength
High performance of…...

Similar Documents

Premium Essay

The 4p Analysis of the First Day of Selling Iphone 5 in New York

...The 4P analysis of the first day of selling iPhone 5 in New York In the following paragraphs, I will apply the 4P Marketing Framework to a news article about the first day of selling iPhone 5 in New York with my own thoughts. The iPhone 5, which was claimed by Apple to be ‘thinnest, lightest and fastest’ smartphone ever with a larger 4-inch screen and LTE capabilities is the product. In my opinion, this product not only satisfied customer needs but also exceeds customer needs. When I look at it, I see the hard-work behind each precision in the phone. To quote what was said on the company website, ‘iPhone 5 is made with a level of precision you’d expect from a finely crafted watch-not a smartphone’. I could not agree more with it. It becomes more of a piece of art than a product to me. Because of the greater value such as the fine design that it gives me, I am willing to pay more to it than any other cell phones such as the Samsung Galaxy S® III. From my perspective, the promotion, which is least involved in the article, is the price reduction of $500 one can obtain if he is willing to sign a contract with a wireless service provider. This price reduction obviously made the iPhone 5 more appealing in terms of price. With a two-year contract, the smartphone worth US$199 with 16GB of storage, $299 for a 32GB model and $399 for a 64GB model. And according the AT&T website, without a contract, the smartphone is US$649.99 with 16GB of storage, $749.99 for a 32GB model......

Words: 1356 - Pages: 6

Premium Essay

4p’s Analysis of Apple’s Iphone 5

...4P’s Analysis of Apple’s iPhone 5 26-Nov-12 [Type the company name] Ali Word Count: 3038 Table of Contents 1. INTRODUCTION 2 1.1 Background of 4P’s principal 2 1.1.1 Product 2 1.1.2 Price 3 1.1.3 Promotion 3 1.1.4 Place 3 1.2 Purpose of the report 4 1.3 Brief information of product 4 2. Application of 4P’s of Marketing and iPhone 5 5 2.1 Product 5 2.1.1 Design 5 2.1.2 Features 6 2.1.3 Brand Image 7 2.2 Price 7 2.3 Promotion 9 2.4 Place 12 3. Conclusion 13 References 14 Figure 1 10 Figure 2 11 1. INTRODUCTION Marketing is defined by Dr Philip Kotler as “The science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires.” (Goldblatt 2012, p 238) Therefore, marketing is the process that enlightens the potential customers about how a product or service is capable of delivering the value. This paper aims to analyze the 4P’s of marketing and how they are helpful in devising an effective marketing strategy capable of depicting the significance of the product in the customers’ life. For this purpose, iPhone 5 has been selected as the product for analysis. 1.1 Background of 4P’s principal 4P’s stands for four basic elements involved in the marketing of a commodity. These elements include Product, Price, Promotion and Place. This classification was first proposed by E. Jerome McCarthy in 1960s and ever since it has become......

Words: 3817 - Pages: 16

Premium Essay

4p’s Analysis of Apple’s Iphone 5

...4P’s Analysis of Apple’s iPhone 5 26-Nov-12 [Type the company name] [Type the author name] Word Count: 3038 Table of Contents 1. INTRODUCTION 2 1.1 Background of 4P’s principal 2 1.1.1 Product 2 1.1.2 Price 3 1.1.3 Promotion 3 1.1.4 Place 3 1.2 Purpose of the report 4 1.3 Brief information of product 4 2. Application of 4P’s of Marketing and iPhone 5 5 2.1 Product 5 2.1.1 Value through Design 6 2.1.2 Value through Features 7 2.1.3 Value through Brand Image 7 2.2 Price 8 2.2.1 Value through Price Options 8 2.2.2 Value through Purchase Options 8 2.2.3 Value through Higher Benefits vs. Price 9 References 10 Figure 1 10 Figure 2 11 1. INTRODUCTION Marketing is defined by Dr Philip Kotler as “The science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires.” (Goldblatt 2012, p 238) Therefore, marketing is the process that enlightens the potential customers about how a product or service is capable of delivering the value. This paper aims to analyze the 4P’s of marketing and how they are helpful in devising an effective marketing strategy capable of depicting the significance of the product in the customers’ life. For this purpose, iPhone 5 has been selected as the product for analysis. 1.1 Background of 4P’s principal 4P’s stands for four basic elements involved in the marketing of a commodity. These elements include...

Words: 2861 - Pages: 12

Premium Essay

Strategy 5 Porter

...Bank”) acknowledges that good corporate governance practices form the cornerstone of an effective and responsible organisation. The Bank continuously pursues its efforts in implementing a corporate governance framework and structure which ensures protection of shareholder's rights as well as recognition of the rights of all other stakeholders ranging from customers, creditors, suppliers, employees, regulators and the community. Roles and Responsibilities of the Board As a custodian of corporate governance, the Board provides strategic direction and effective control of the Bank with a view to preserve the Bank's long term viability whereby the Board reviews and evaluates the strategic planning process and monitors the implementation of the strategy carried out by the management. In safeguarding the Bank's assets, shareholder's investment and stakeholders' interest, the Board also ensures that the Bank is equipped with an effective system of internal control, and that there is a satisfactory framework of reporting on internal financial controls and regulatory compliance, as well as an effective risk management system, which effectively monitors and manages the principal risks of the business. Accountability is part and parcel of governance in the Bank as whilst the Board is accountable to the shareholder, the management is accountable to the Board. The Board ensures that the management acts in the best interests of the Bank and its shareholder, by working to enhance the Bank's......

Words: 46736 - Pages: 187

Premium Essay

5 P's of Strategy

...11 General Strategic Thedrv The Strategy Concept I: Five Ps For Strategy Henry Mintzberg H uman nature insists on a definition for every concept. The field of strategic management cannot afford to rely on a single definition of strategy, indeed the word has long been used implicitly in different ways even if it has traditionally been defined formally in only one. Explicit recognition of multiple definitions can help practitioners and researchers alike to maneuver through this difficult field. Accordingly, this article presents five definitions of strategy—as plan, ploy, pattern, position, and perspective—and considers some of their interrelationships. Strategy as Plan To almost anyone you care to ask, strategy is a plan—some sort of consciously intended course of action, a guideline (or set of guidelines) to deal with a situation. A kid has a "strategy" to get over a fence, a corporation has one to capture a market. By this definition, strategies have two essential characteristics: they are made in advance of the actions to which they apply, and they are developed consciously and purposefully. (They may, in addition, be stated explicitly, sometimes in formal documents known as "plans," although it need not be taken here as a necessary condition for "strategy as plan.") To Drucker, strategy is "purposeful action'"; to Moore "design for action," in essence, "conception preceding action."^ A host of definitions in a variety of fields reinforce this view. For......

Words: 5726 - Pages: 23

Premium Essay

Iphone

...Arshad Mahmood Word Count: 4, 339 (excluding references) Turnitin similarity score: 1% (excluding citation) SITUATION ANALYSIS iPad-2, Apple Inc.’s new product made it to the international markets on 25th March 2011 after quite a lot of advertisement hype and wait. This invention easily makes the list of the best products in the last ten years or so. The creation is a testimony of the success of Apple Inc. and is centered more on the use from fingertips than the hand. This sustains the road of progress that Apple has obtained after iPod and iPhone. The Economist made an interesting comment on the cover by saying, “The enthusiasm of the Apple faithful may be overdone, but Mr. Jobs’s record suggests that when he blesses a market, it takes off.” It can be inferred that Apple Inc. is doing wonderfully well at the moment. Much of its success can be pointed to the optimization of value exploration, value creation and value delivery. The initial level of value exploration targets the mind of the consumer and also the ability of the company. It also takes into account the resource space as well. On another level, the value creation is centered on getting the profit. Here, the key element includes competency in the paradigm of business and association with business partners. The third level is primarily based on management and is the value delivery. The crux elements include the management of resource, customer relationship and the business partnership. Apple......

Words: 4741 - Pages: 19

Premium Essay

Project on Iphone 5

...Project iphone 5 23th April 2013. Project iphone 5 Apple's Mission Statement Apple Computer is committed to protecting the environment, health and safety of our employees, customers and the global communities where we operate. We recognize that by integrating sound environmental, health and safety management practices into all aspects of our business, we can offer technologically innovative products and services while conserving and enhancing recourses for future generations. Apple strives for continuous improvement in our environmental, health and safety management systems and in the environmental quality of our products, processes and services. As learned the environment, health and safety of employees, customers and global communities are the most sweeping variables that the Apple company should take care of. Without a good environment, the company gets seen disable to operate, with unsatisfied employees inside the company, leads to the collapse because customers will not be well served thus will not buy the company’s product as a result, a loss in the company’s profits. Apple's Vision Statement Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings. Given the increased changes in today’s world (taste,......

Words: 2385 - Pages: 10

Free Essay

"The Mini-Cases: 5 Companies, 5 Strategies, 5 Transformations”.

...is relevant and it matters because it is a powerful, latent, and often unconscious set of forces that determine both our individual and collective behavior, ways of perceiving, thought patterns, and values (Guzman et al., 2008). In order to take a look deep inside an organization’s social and technical dynamics, via value chain we turn our attention to “The Mini-cases: 5 companies, 5 strategies, 5 transformations”. This unique interaction case study was conducted by Balu Bagopal, Maurice Berns, Zayna Khajat, Martin Reeves and Andrew Townsend a MIT Sloan Management Review and knowledge partner. The Boston Consulting Group, with sponsorship support from business analytics provider SAS, are collaborating on a project called the Sustainability Initiative. This case study is a survey of five corporate executives and managers about their perspectives on the intersection of sustainability and business strategy (Berns, M., Townsend, A., Khajat, Z., Bagopal, B., Reeves, M., et al. (2009). The researchers started their analysis by separating the case study participants into three specific groups: companies, strategies and transformations. The five companies that participated were Better Place, Nike, Rio Tinto, General Electric, and Wal-Mart. Better Place The technology developers at Better Place facility located in Palo Alto, California international company’s vision were to incorporate electric battery-charging and battery-switching filling stations for electric cars. Better......

Words: 1332 - Pages: 6

Premium Essay

Mintzberg 5 Ps of Strategy

...The Strategy Concept I: Five Ps for Strategy* Human nature insists on a definition for every concept. The field of strategic management cannot afford to rely on a single definition of strategy, indeed the word has long been used implicitly in different ways even if it has traditionally been defined formally in only one. Explicit recognition of multiple definitions can help practitioners and researchers alike to maneuver through this difficult field. Accordingly, this article presents five definitions of strategy-as plan, ploy, pattern, position, and perspective-and considers some of their interrelationships. To almost anyone you care to ask, strategy is a plan-some sort of consciously intended course of action, a guideline (or set of guidelines) to deal with a situation. A kid has a "strategy" to get over a fence, a corporation has one to capture a market. By this definition, strategies have two essential characteristics: they are made in advance of the actions to which they apply, and they are developed consciously and purposefully. (They may, in addition, be stated explicitly, sometimes in formal documents known as "plans," although it need not be taken here as a necessary condition for "strategy as plan.") To Drucker, strategy is "purposeful action"', to Moore "design for action," in essence, "conception preceding actionn2 A host of definitions in a variety of fields reinforce this view. For example: in the military: Strategy is concerned with "draft[ing] the plan of......

Words: 9436 - Pages: 38

Free Essay

Iphone 5 in China

...Plus de deux millions d'iPhone 5 vendus en Chine dès le premier week-end PEKIN-Le 17 décembre 2012- Apple a annoncé aujourd'hui avoir vendu plus de deux millions d'unités de son nouvel iPhone 5, trois jours à peine après son lancement le 14 décembre. L'iPhone 5 sera disponible dans plus de 100 pays d'ici la fin du mois de décembre, ce qui représente le déploiement le plus rapide d'iPhone à ce jour. "L'accueil de l'iPhone 5 par les clients chinois a été fantastique, créant un nouveau record en termes de meilleures ventes jamais réalisées en Chine en un week-end", a déclaré Tim Cook, CEO d'Apple. "La Chine est un marché très important pour nous et les clients chinois ont hâte de pouvoir essayer nos produits."  L'iPhone 5 est l'iPhone le plus fin et le plus léger jamais conçu, entièrement repensé pour intégrer un superbe nouvel écran Retina de 4 pouces, un processeur A6 conçu par Apple et offrant une vitesse d'exécution extrêmement rapide et une technologie sans fil ultrarapide*, tout cela en bénéficiant d'une autonomie encore meilleure**. L'iPhone 5 intègre iOS 6, le système d'exploitation mobile le plus avancé au monde avec plus de 200 nouvelles fonctionnalités, parmi lesquelles : les Flux de photos partagés, la toute nouvelle app Plans, Passbook pour rester organisé et un Siri avec davantage de fonctions et encore plus de langues, notamment le mandarin.  *Les débits réseau dépendent du réseau de l'opérateur ; renseignez-vous auprès du vôtre pour plus d'informations.......

Words: 397 - Pages: 2

Premium Essay

5 Ways the Iphone Changed Our Lives

...“5 ways the iPhone changed our lives” On June 28, 2007, Nokia was the top selling mobile-phone company in the world, people stopped working when they left their computers, Android phones didn't exist, and high-powered executives were addicted to thumbing on their BlackBerrys. The next day, Apple's first iPhone went on sale. At $600, it was a luxury item at first. But five years later, the phone's dramatic impact can be seen in our daily lives, schools, factories and boardrooms. To date, more than 217 million iPhones have been sold, and they're being used by construction workers to read blueprints, doctors to diagnose patients, governments to improve services and parents to quiet their kids in restaurants. To ring in its 5th birthday, here are five ways the iPhone has made a mark on the world. A new way of interacting with computers In 2007, we were a nation of skilled texters, banging out OMG-filled coded messages at lightning speeds on numerical keypads and physical keyboards. The iPhone was lacking either of those, instead offering a nothing-but-screen keyboard. It was a classic Apple move toward dead-simple usability, and it helped bring a slice of computing to a whole new audience, including technophobes, kids, senior citizens and people with visual or hearing impairments. Suddenly, users could navigate their phones with a few swipes of the finger. Kids intuitively seemed to know how to use it. And the phone ushered in a new wave of touchscreen devices...

Words: 1180 - Pages: 5

Premium Essay

An Article Related to Apple Iphone Marketing Strategy

...out what is the real Marketing strategy that Apple,Inc performs to sell its iPhones. http://www.business2community.com/marketing/apples-iphone-marketing-strategy-exposed-0661613 I partially agree to the author's views that Mobile operators like AT&T, T-Mobile, Verizon advertise Apple iPhone products and the Exclusivity Principles that Apple deployed during the earlier relases of iPhones. But now, almost all the carries get the same iPhone flavors and there is no shortage of any particular flavor of iPhones (delay of a week or two cannot be deemed as a acute shortage!). What the author failed to mention is that Apple,Inc has a hidden Marketing strategy that very few folks can clearly understand. 1. Apple,Inc tries to avoid all the news and media (despite the iClarified leaks) 6-8 months before their new product release to create a hype and rumor from all around the world which is clearly a secret marketing strategy. 2. When they announce their new products, Apple deliberately makes a huge fully blown out orchestration of its pride publicly on a stage where the whole world is glued to their highly blown up pitch about their innovation and their excellence in bringing out a top end product. This is the biggest Marketing ad show in the whole world. 3. Only the iSheeps who account for 10-20% of the iPhone buyers would queue in for the first day release of these products. The remaining 80% of the iPhone buyers go in for newer iPhones for 2 main reasons. ......

Words: 314 - Pages: 2

Premium Essay

Iphone 5 Report

...iPhone 5 Report | | Assessing and analysing the three levels of the marketing environment | By Simona Zhelyazkova Vasileva, Student Number 201230259 | 2. Executive summary The report provides an analysis and evaluation of the three levels of the marketing environment of iPhone 5. It analyses the relationship between the influence of internal, macro and microenvironment on the product development and the potential success of iPhone 5 in the UK market. The internal environment will be examined by concentrating on product’s strengths, weaknesses, opportunities and threats and its innovative features, using a SWOT analysis. A comparison between previous Apple products and iPhone 5 will be presented. The actors close to the company, the external forces that affect the company’s ability to serve its customers and the exact way they exert an influence on product development will be taken into consideration. The substitutes, which present a threat for iPhone 5 developments and success will be analysed. In addition, the report will take into account previous problems that Apple Company had faced and will attempt to give some solutions to these problems. After presenting detailed information and the results of the investigation of the different forces that exert an impact on iPhone 5 developments, the report will conclude whether the product would be successful. Recommendations for improving the product weaknesses and enhancing the market strategy of the Apple will......

Words: 4153 - Pages: 17

Premium Essay

Business Technology Strategy: Coursework About Iphone

...GROUP Business Technology Strategy Coursework about Apple iPhone Cai Bichu, He Yubei, Lv Mengyu, Tu Hongting, Wang han, Wang Yian, Yang Tong 2015/12/10 Catalog 1. Abstract ......................................................................................................................................... 3 2. Background ................................................................................................................................... 3 2.1 Background of the apple company ...................................................................................... 3 2.1.1. Steve jobs ................................................................................................................ 4 2.1.2. Products -- iPhone ................................................................................................... 4 2.2 The analyses of apple’s porter 5 forces ............................................................................... 6 2.2.1. Competitive Rivalry or Competition with Apple .................................................... 7 2.2.2. Bargaining Power of Apple’s Customers/Buyers .................................................... 7 2.2.3. Bargaining Power of Apple’s Suppliers .................................................................. 8 2.2.4. Threat of Substitutes or Substitution ....................................................................... 8 2.2.5. Threat of New Entrants or New Entry.....................................

Words: 17218 - Pages: 69

Premium Essay

Iphone

...Apple iPhone Table of Contents Introduction 3 Changes and Implications 4 Technology’s Rapid Development 4 Applications’ Rising Importance 6 Economical Situation 7 Smartphones as Substitutes 10 Smartphones as a “Trend” 12 Conclusion and Future Outlook 13 Bibliography 14 Appendix 16 Introduction As we step into a new decade, we are experiencing tremendous changes in the technological environment with constantly emerging advancements. Innovations are appearing everyday in a turbulent market flooded with big players and more new entrants everyday. Mobile phones have become an essential part of a person’s image and social identity. Consumers everywhere have developed a whole new meaning for Smartphones, shifting it from business conduct to ordinary individual use. A phone’s function has expanded from phone and text messages to much more beyond that including music, games, Internet and applications. It has become necessary for every consumer to own a Smartphone in order to insure immediacy, variety, and continuous connectivity with the world. In this paper, we will analyze the Smartphone industry and highlight the most important changes and their implications on Apple’s iPhone in particular. We relied on the PEST model to examine the current environmental situation in a time span of three years. [Refer to Exhibit 1. in the Appendix] Apple’s iPhone was first introduced in January 2007. Since the original iPhone, Apple has produced three more......

Words: 4035 - Pages: 17