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Strategic Management of Carnival Corporation and Plc

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Submitted By ahmedIstiaqMurad
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Johnson & Wales University
ScholarsArchive@JWU

MBA Student Scholarship The Alan Shawn Feinstein Graduate School

11-8-2010

Carnival Corporation & plc

Ye Zhou

Johnson & Wales University - Providence

Follow this and additional works at: http://scholarsarchive.jwu.edu/mba_student

Part of the Advertising and Promotion Management Commons, Business Administration, Management, and Operations Commons, Food and Beverage Management Commons, Human Resources Management Commons, International Business Commons, Marketing Commons, Other Business Commons, and the Tourism and Travel Commons

Repository Citation

Zhou, Ye, "Carnival Corporation & plc" (2010). MBA Student Scholarship. Paper 4.

http://scholarsarchive.jwu.edu/mba_student/4

This Research Paper is brought to you for free and open access by the The Alan Shawn Feinstein Graduate School at ScholarsArchive@JWU. It has been accepted for inclusion in MBA Student Scholarship by an authorized administrator of ScholarsArchive@JWU. For more information, please contact egearing@jwu.edu[->0].

Johnson & Wales UniversIty

Providence, Rhode Island

Graduate School

Carnival Corporation & pic

A paper Submitted in Partial Fulfillment Of the Requirements for the MBA Degree Course: HOSP 6800

Ye Zhou

Date

8 November, 2010

EXECUTIVE SUMMARY

Corporation & pIc is a global|company and one of the|vacation|

companies in the world. 1ms paper rp."''';:'''('M the company by analyzing environmental factors,

position the competitive

strategic history, this evaluates the company's nTP''':p,-" strategies (Carnival Corporation and PLC, 201 Ob).

Carnival Corporation & pic is a cruise company whose is broad

differentiation grew by acquisition,…...

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