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Strategic Choices

In: Business and Management

Submitted By chilfer
Words 803
Pages 4
TIU University

Heather Hilfer

MGT 499

Module Four Case: Strategic Choices

Dr. Jim Young

June 7, 2009

Strategic Choices In April 1976, Steve Wozniak and Steve Jobs took $1,300 and founded Apple Computers. They began building computers for companies in a garage. As with any company Apple has seen its fair share of successes and failures. But today Apple is one of the most recognized brands in the world for not just computers, but also of other technologies. “According to surveys by J. D. Power, Apple has the highest brand and repurchase loyalty of any computer manufacturer.” (http://www.answers.com/topic/apple-computer-inc.). What has made Apple so successful? For this case assignment, I will use background materials along with other research to what I feel is one of the most important strategic choices Steve Jobs made that turned Apple into the powerhouse we know today.
Mission Statement After much digging, I found Apple’s mission statement in a press release. “Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.” (http://www.apple.com/investor/). What has Steve Jobs done in the last decade to help Apple’s mission statement come true and make it one of the most powerful companies in the world?

Dealing with threats When Steve Job took the position of Apple CEO in August 1997, the company was facing declining sales due to mismanagement, Macintosh clones and product shortages. Jobs eliminated many of the company’s threats by discontinuing the licensing agreements that lead to the spawned Apple clones. (Lewis,nd). Another way Jobs handled threats was by decreasing the product line. “He eliminated 15 of the company's 19 products, withdrawing…...

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