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Software Piracy Research

In: Business and Management

Submitted By charleswff
Words 1039
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Background With the quick development of the technology, computers and internet provide a great convenience to people, in another way, people can't live without these high technologies no matter in daily life or work. People enjoy the convenience not only through the hardware devices but also some great softwares. Nobody's PC and tablet can run well without the necessary software, but there' re a number of software users don't want to buy the full licensed softwares. In order to have a accurate percentage of software piracy rate, BSA (business software alliance) made a research about it. The result of the piracy rate research made the researchers shocked. On the BSA's piracy study on 2011, total worldwide software piracy rate is up to 42% (Business Software Alliance, 2011) . Software piracy has become an increasing global problem to businesses and software developers in the world during the past two decades (Shin, Gopal, Sanders, & Whinston, 2004). The software industry suffers billions dollar losses because of software piracy (Bass, 2011). There' s no denying that U.S. is generally considered as the world leader in the software industry, but America' s illegal software market is worth 9 billion dollars in 2011, which is the top 1 economy in commercial value of pirated PC software (BSA, 2011). The problem of piracy diminishes revenues and lessens investment in research and development, threatening the long term benefit of the software industry. According to the Software and Information Industry Association, the worldwide revenue of business-based PC applications was $21.6 billion in 1999, but global revenue losses due to piracy in the business application software market were calculated at $12 billion (Shin, Gopal, Sanders, & Whinston, 2004). These statistics showed the losses attributed to piracy go beyond more than 50% of revenues, and the world piracy rates increase for the first time since 1995. China’s entry into the global networked society has raised considerable debate over what is originated from the development and expansion of information and communication technologies (Lu, Weber, 2009). One of the key issues is Internet copyright piracy, which is critical to the credibility and stability of China’s membership to the global networked society.

Thesis statement Software piracy occurs in many ways such as unauthorized burning CDs, sharing among acquaintances, or over Internet. The easy access to Internet help the piracy spread rapidly. In China, people can easily find the pirated software download websites, on the websites everything is for free. Private users would rather to download the pirated software instead of spending hundreds of dollars on the software. This paper is about the software piracy problem in China. Why does software piracy happen and how to control the situation is quite important to software developers. This study is going to research the reasons why it's more serious problem in China. This study is to determine the ways to reduce the phenomenon and protect the software developers' benefit.

Secondary research The research focused on the software piracy in China, which was a big shadow market for the software industry. It provided an overview of several reasons why Chinese prefer to have the pirated softwares rather than pay for it. The research included the culture factors, patent laws, accessibility of illegal software and people's attitude to the pirated software. Previous research has pointed out that the lack of public awareness made most people perceive the copying of software would do no harm to anyone, and the patriotism not only allowed Chinese to use software piracy but also protected local software companies in the competition of foreign companies (Cook, Chan. 2002).

Project methodology and approach The purpose of the research is to find out the major reasons why Chinese prefer to download the pirated software, therefore the survey will locate on the Chinese PC users. A survey questionnaire is used to gather the information on the situation and reasons people use pirated softwares. Participants of the survey are the college students and my friends who are employed in different kinds of companies in China. I also collected useful informations from articles and websites to determine the major factors what I need to consider on making the questionnaire.

Project implication The research is conducted using questionnaire for the groups including students and employees who use softwares everyday. The purpose of the research is to get their opinions on the software piracy problem, which can find out what' re the PC users caring most on alternative choices between piracy and legal copy. By analyzing the result of the questionnaire and the information collected from the articles can help to find the best solution to reduce the piracy rate in Chinese software market.

Project limitations The main limitation of the research is the participants are all in the developed areas of China. This will limit the research because the backward areas could have a more terrible result of the questionnaire. Some participants will be afraid to tell the truth, and some will be dishonest, the result may be influenced by these people.

Implementation plan In order to reduce the software piracy rate in China, government need to improve laws to protect the patent of the software, people need to build the awareness of intellectual property and use legitimate softwares, and the software retailers should make the price lower to fit the Chinese national conditions.

Reference
Shin, S., Gopal, R. D., Sanders, G., & Whinston, A. B. (2004). Global Software Piracy Revisited. Communications Of The ACM, 47(1), 103-107.
Lu, J., & Weber, I. (2009). Internet Software Piracy in China A User Analysis of Resistance to Global Software Copyright Enforcement. Journal Of International & Intercultural Communication, 2(4), 298-317.
Business Software Alliance. (2011) . 2011 BSA and IDC global software piracy study. Retrieved from http://portal.bsa.org/globalpiracy2011/index.html
Bass, D. (2011). Software Piracy Losses Jump to $59 Billion in 2010, Report Says. Retrieved from http://www.bloomberg.com/news/2011-05-12/software-piracy-losses-jump-to-59-billion-in-2010-report-says.html
Ho, K. (2001). "A Study into the Problem of Software Piracy in Hong Kong and China." Retrieved from http://www.ipd.gov.hk/eng/intellectual_property/study_aids/piracy_hk_china_copyrt/piracy_hk_china_c.htm
Cook, J., & Chan, B. (2002). Software Piracy in China. Retrieved from http://ritdml.rit.edu/handle/1850/7942…...

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