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Schultz Wines Limited

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Schultz Wines Limited: Pre-seen Information

Examination Case Study:

What type of organization is Schultz Wines Limited?
Schultz Wines Limited was established in 1840’s by one of the founding winemaking families of Barossa Valley in South Australia who had migrated from Germany. The company was listed on the Australian Stock Exchange in 1996 and operates from a single site located in Barossa Valley. The company’s current Managing Director, Fred Schultz, is a fifth generation winemaker, a direct descendent of original Schultz family, and the company maintains the tradition of being an independent family wine company with premium brands, despite being a publicly listed company.

What industry, product segments/markets does Schultz Wines Limited operate in?
Schultz Wines Limited is the 7th largest company in the Australian Winemaking Industry and competes in key export markets in North America, Europe and Asia. Core activities cover grape growing and procurement, harvesting, crushing (includes crushing for other wineries), storage and fermentation of grapes and distribution to local & international markets, having vertically integrated, Schultz Wines has had its own vineyard and produce 20 per cent of its grapes requirements. Schultz Wines does not bottle its wines. They are bottled by a nearby bottler that also packs them ready for distribution to various markets.

Schultz Wines operate in all three major product segments: Table wines (includes Red & White varieties), Sparkling wines and Fortified and other wines. Schultz Wines also supplies all areas of domestic market, including retailers, hotels, restaurants and clubs through family owned wine merchant and direct-to-public through cellar club mail order operation and cellar door sales. Schultz Wines also exports wines and has a solid presence in the UK, Continental Europe, North America, New Zealand, Asia…...

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