Premium Essay

Rim Market

In: Business and Management

Submitted By hmz920
Words 890
Pages 4
Emerging Market in Developing Countries
Future Environment and Opportunity
Based on the fact that nearly 60% of RIM’s revenue today is coming from international market, as well as that RIM still remains high market share in enormous frontier countries such as Nigeria, Mexico and Indonesia, it’s critical for us to stay in and expand these booming emerging markets in developing countries.
Nigeria is Africa’s most populous nation with more than 170 million people and it is an incredibly young country. In India, the growing middle class is estimated to be 300 million. Over half of India’s population of 1.1 billion are under 25. Roughly 31% of the population in India are under 14 while 40% are under 14 in Nigeria. Middle class and young people have large spending power, so these developing Asia and Africa countries are the future market we should be in the next five year.
A Citigroup economist made a prediction that Nigeria’s economy will grow at an average rate of 6.9% until 2050. The need of mobile phones is explosive since there’s almost no land-line phone, not all the family has computers, laptops. Also, the Internet access is expensive, so mobile phone is one of the few options that Nigerians have to communicate with their friends and family. There are roughly four million Smartphone in Nigeria, but only 50% of them are Blackberries. The market there is competitive but has lots of potential.
Given Nigeria’s growing demographics, as long as RIM can maintain its current market share, it will grow anyway. The largely undeveloped market is getting bigger, richer and also shifting to higher-value Smartphone all at the same time. The same assumption for the future five years applies to India, Mexico and Indonesia, too.
Although Apple doesn’t open a store in Nigeria yet, it is trying to tap this market. Recently some local retailers have been reached by Apple and…...

Similar Documents

Premium Essay

Rim Research in Motion

...Research in Motion (RIM)   Abstract Canadian company Research in Motion Limited (RIM) has been on the decline struggling to hold onto market share. Global competition includes Apple's iPhone and smart phones running Google's Android operating system, which contributed to a decline in RIM’s profit and share value hitting a nine year low. Executive shake ups and a strategic plan is to streamline operations includes cutting at least 2,000 jobs worldwide in 2012. Opportunities live for RIM to prevent further stock sell off and devaluation by identifying alternatives and overcoming barriers within the organization. Under the direction of CEO, Thorsten Heins, RIM will redirect focus to the company's core customers and their changing needs. RIIM Overview Research in Motion Limited (RIM) a telecommunications company headquartered in Waterloo, Ontario, Canada is best known as the maker of the Blackberry. RIM designs, manufactures and markets wireless solutions for the worldwide mobile and telecommunications market. In recent months, it has been making headlines for its declining market share and stock devaluation. Driven by a new CEO, RIM has recently announced layoffs, and strategic plans with more changes for the struggling company planned in efforts to spark a turn-around. Research in Motion Limited (RIM) Research In Motion Limited (RIM) is a Canadian multinational telecommunications company headquartered in Waterloo, Ontario, Canada. RIM’s......

Words: 3674 - Pages: 15

Premium Essay

Rim and Leadership

...In studying the difficulties of the company Research In Motion (RIM) it can be seen that there has been a legacy of leadership that may have lead the company to the downfall that it is going through at this time. On the website, the comments of former employees of the once leading tech innovation firm point in a direction that states that the company was slow to move on ideas and tended to promote people based on tenure and a sense of nepotism rather than on merit (Glassdoor 2012). There has been a growing sentiment from the people that work for the Blackberry creator that leadership is missing the mark with innovation and are not going to be able to keep up with the competitors in the market because of the lack of ability to manage IT projects is a concise manner which has led to the company not being able to field its long awaited BlackBerry 10 operating system (Glassdoor 2012) . So who is responsible for not making the right decisions at the company? Who can the stockholders blame for the company not being able to keep up with the trends of the trends of the mobile market? To answer those questions one would have to look at who the most recent former leaders of the company along with the current regime. Under the leadership of co-CEO’s Mike Lazardis and Jim Balsillie RIM became the company on the leading edge of wireless technology (Minato 2012). The BlackBerry brand was the brand of phone to have if you wanted or needed a device that was as......

Words: 1333 - Pages: 6

Free Essay

Rim Research

...Sriram  Prakash   Econ  106T   Research  in  Motion:  Are  BlackBerry’s  too  secure?   Research  in  Motion  –  RIM,  best  known  for  it’s  BlackBerry  device,  is  currently   facing  increasing  pressure  from  developing  nations  to  grant  governments  access  to   BlackBerry  encrypted  data.  This  demand  from  RIM’s  crucial  future  markets  like   India,  China,  Saudi  Arabia,  and  the  UAE  poses  several  long-­‐term  strategy  questions   for  RIM  and  is  a  result  of  RIM’s  product  differentiation  in  the  market  place.  Instead   of  simply  offering  a  phone  solution  RIM  goes  one  step  further  and  provides  servers   essential  for  the  encryption  and  security  of  data.  The  data  governments  are   demanding  access  to  compromise  of  BIS  –  BlackBerry  Internet  Service,  the  personal   e-­‐mail  service  offered  by  RIM;  BES  –  BlackBerry  Enterprise  Server,  the  enterprise  e-­‐ mail  service,  and  BBM  –  BlackBerry  Messenger,  which  is  an  international  messaging   feature  used  for  inter-­‐blackberry ......

Words: 2464 - Pages: 10

Free Essay

The End of Rim

...Bradlow told the crowd that if he were running RIM, he would "go to the 43rd floor and find a window." He went on to say the most likely outcome for RIM is a sale. A Telstra spokesperson told Canadian Business that Bradlow "immediately apologized unreservedly" for his remarks, but the damage was done. RIM has fallen so far that not even its carrier partners can resist making jokes at its expense. And RIM keeps giving its detractors more fodder. On June 28, the company announced an incredibly bleak set of earnings, including its first quarterly loss in more than seven years. BlackBerry shipments plunged 41% from the year before. Nearly one-third of its workforce-5,000 employees-will be laid off. CEO Thorsten Heins delivered one more bombshell, too: BlackBerry 10, the operating system that will supposedly revive the company, will be delayed yet again, until early 2013. RlM has experienced an incredible and bewildering fall from grace. The company's share price provides the most visceral evidence: it peaked in 2008 at $149.90, and has since crashed by 95%, dropping to less than $8 at press time. There is no doubt that a series of poor decisions and missed opportunities led RIM to this point. Former co-CEOs Mike Lazaridis and Jim Balsillie underestimated the significance of the iPhone when it debuted in 2007, maintaining a blinkered focus on the company's corporate clients and touting its expertise in e-mail and network efficiency. RIM fell behind when it came to the features......

Words: 3612 - Pages: 15

Premium Essay

Rim Research

...Introduction: RIM, a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry solution in 1999. BlackBerry products and services are currently used by over 77 million customers around the world. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe, Asia Pacific and Latin America. RIM’s common shares are listed on the NASDAQ Global Select Market and the Toronto Stock Exchange ((RIM Annual report, 2012). In order to analysis RIM`s corporation strategy, we will analysis RIM from external, internal, business level strategy and Corporate-level Strategy four part, and find key issue of RIM facing now , what is the way out. (RIM, 2012) Research In Motion (RIM), a Canadian company, introduced their new phone BlackBerry 850 in 1999 which creating the wireless email market, and also introduced a Software package called the BlackBerry Enterprise Server which help people access to work email even they are not in the office, people start to use BlackBerry as a corporate mobile 2007, the RIM became the Canada`s most valuable company, and in 2009 the global smartphone market share held by RIM is almost 20.1% (statista, 2013). Key issue: The company is deteriorating ......

Words: 697 - Pages: 3

Premium Essay

Failure of Rim

...the importance and desired feature sets of the typical consumer and was so arrogant as to react too slowly to market demands in the consumer space. Yes, I would recommend this company to a friend – I'm not optimistic about the outlook for this company Dec 9, 2013   “Amazing place to contribute to real products” Quality Assurance (Former Employee) Redwood City, CA I worked at BlackBerry full-time for more than 5 years Pros – Excellent opportunity to be involved in key design and implementation. Solid employee foundation. Savvy customers who provide clear business needs. Cons – Executive leadership lacked clarity and action toward current product market. Teams losing talent without any appeal to retain. Slow to react to applications market. Advice to Senior Management – Let go of past and manage for the future. No, I would not recommend this company to a friend – I'm not optimistic about the outlook for this company Nov 22, 2013 “Wonderful work environment and work-life balance.” IOT Specialist (Former Employee) Irving, TX I worked at BlackBerry full-time for less than a year Pros – Not much workload Very smooth process Strong organization Good pay Good internal resources Cons – Bad management in terms of taking last moment decisions Advice to Senior Management – Need to do a lot of market research. Not so good at reading where the market is going. Need to decide and follow a path. Listen to their employees. Yes, I would recommend this......

Words: 90794 - Pages: 364

Premium Essay

Blackberry Rim choice for enterprises and governments 2. Strong focus on narrow customer segment; Unlike other mobile phones and smartphones companies, BlackBerry tries to appeal for a narrow customer segment – governments and corporates. The result is a more focused approach to satisfying the needs of this narrow segment, something that other businesses rarely do. Weaknesses 1. Inability to market the brand; BlackBerry’s brand was known for the market long before Apple’s iPhone launch or Samsung’s Galaxy success. When the iPhone was launched, RIM had a better quality BlackBerry phone in the market, enjoyed larger sales and greater brand reputation but was unable to build on that due to poor marketing efforts. It spent and continues to spend significantly lower amounts ($41.3 million) on marketing, about 10 times lower than Apple ($400 million) and 8 times lower than Samsung ($334 million) in 2012, according to CNET. Even with better quality products, the company would be unable to “sell” them to consumers as it would be overshadowed by Samsung’s and Apple’s marketing spending. Inability to market the brand also resulted in declining brand reputation and low customer loyalty. According to Interbrand, BlackBerry’s brand was one of the top declining brands in 2012 out of the top 100 best global brands. It was valued lower than Apple’s, Samsung’s or Nokia’s brands. Declining brand value indicates decreasing brand appeal to consumers and lower sales. 2. BlackBerry OS; BlackBerry......

Words: 1163 - Pages: 5

Free Essay

Rim Corporatin

...Research in Motion (RIM) is a designer, and manufacturer of BlackBerry wireless and e-mail services for the worldwide mobile communications market. RIM was founded in 1984 in Waterloo, Ontario, Canada by Mike Lazaridis and Douglas Fregin. With the development of integrated hardware, software and services, it provides platforms and solutions for all-in-one access to information, including e-mail, voice, browsing, instant messaging, short message service (SMS), Internet and intranet-based applications. It’s selection of products, services, and embedded technologies are used by thousands of organizations and millions of consumers around the world including the BlackBerry wireless solution, and the RIM Wireless handheld product line. RIM is also known as the inventor of the smartphones for business and government corporations. Some of the challenges that RIM face included Glenayre Technologies Inc. In August of 1991 Glenayre Technologies Inc. filed a patent infringement suit against RIM, regarding a patented process involving power generation from a dual battery source. Protecting intellectual property is one of the major security concerns of a company. There are many ways to implement the policy like blocking video camera of employee’s phones and ask them to register their phones. To be able to protect its intellectual property, RIM records all employee conversations using its domain. According to Robin Beinfait, former Chief Information Officer, RIM employees allow using the...

Words: 935 - Pages: 4

Free Essay

Fall of Rim

...In 2010, Research In Motion (RIM) was a leader in the Information and Communications Technology (ICT) sector. Founded by Canadian Businessman Mike Lazardis, born in Ontario, RIM quickly became a chief innovator and manufacturer within this sector. RIM was founded by Mr. Lazardis in 1984, after he dropped out of University two months before graduation (McGraw-Hill 2010). In the financial year of 2009, RIM generated revenues of approximately US$11 billion (McGraw-Hill 2010). Since 2010, numerous changes took place at RIM in order to try and return to being the dominant leader in their market. There have been two CEO changes as firstly Thorsten Heins replaced then joint CEOs Mike Lazardis and Jim Balsillie in January 2012, only to be replaced himself less than two years later by John Chen in November 2013 (Blackberry Press November 2013). Senior positions such as Chief Operating Officer and Chief Marketing Officer as also seen changes during this time. This clearly shows the sign of an underperforming or even a declining business that needs such drastic changes to try and grow or even to stop the decline. RIM also decided to change its trading name from Research in Motion to Blackberry in January 2013 by then CEO Thorsten Heins (Blackberry Press January 2013). This was a clear ploy in trying to maximize the launch of their new Blackberry 10 product. The amount of employees once employed by Blackberry as also diminished due to the high amount of loss the company was earning....

Words: 1028 - Pages: 5

Free Essay

Rim Analysis

...the profitability in a market, or industry. I choose to use the model by Michael E. Porter, where the profitability potential of an industry, described as the long run return on investment, is reliant on the degree of competition in the selected industry. The five forces that Porter mentions are; threat of entry, supplier power, buyer power, threat of substitutes and industry rivalry. Threat of entry The threat of new entrants into the market segment dominated by RIM is quite high. All the established companies in the mobile industry are possible entrants to the diversified communication services industry of RIM. Although RIM has up-to-now been able to take full advantage of its technological dominance in the market , there still remains the possibility of new companies to enter using older versions of the technology in a modernized and revamped way. A recently entrant to the market is Apple corp. with its iphone. Because of the dominance of RIM in its own lucrative segment it will always face the threat from new entrants. Supplier power The bargaining power of suppliers in the manufacturing face is considerably low in this industry, for instance, processors of the same architecture used by RIM is produced by many companies such as Intel, Freescale Semiconductor, Texas Instruments, Royal Philips Electronics, Samsung and STMicroelectronics. However, as I mentioned earlier there are different suppliers for the services that RIM is offering. RIM has to utilize the......

Words: 322 - Pages: 2

Free Essay


...Blackberry an edge in the market with the features it offers, and allowed them to establish a target market which was business people and professionals, before moving into the general market. The major stakeholders of the company are two of the founding members, who currently serve as Co-CEOs of the firm. RIM performs well financially on a consistent basis, with revenue figures reaching $4.2 billion in 2011, although this is down 15% from the previous quarter. In the USA RIM owns 40% of the smart phone market, however their blackberry products are weaker internationally than their rivals Nokia. to IDC |   | Top five mobile phone manufacturers, by 2010 global sales according to Strategy Analytics | Rank | Vendor | Unit shipments | Market share | Annual sales growth |   | Rank | Vendor | Unit shipments | Market share | | 1 | Nokia | 453.0 million | 32.6% | 4.9% |   | 1 | Nokia | 453.0 million | 33.3% | | 2 | Samsung | 280.2 million | 20.2% | 23.3% |   | 2 | Samsung | 280.2 million | 20.6% | | 3 | LG | 116.7 million | 8.4% | -1.0% |   | 3 | LG | 116.7 million | 8.6% | | 4 | ZTE | 51.8 million | 3.7% | 94.0% |   | 4 | RIM | 48.8 million | 3.6% | | 5 | RIM | 48.8 million | 3.5% | 41.4% |   | 5 | Apple | 47.5 million | 3.5% | |   | Others | 437.7 million | 31.5% | 31.2% |   |   | Others | 413.8 million | 30.4% | | | | | | | | | | | | | Limiting Factors- These are factors that may affect a business’ performance within their market, there......

Words: 5273 - Pages: 22

Free Essay

Rim Blackberry

...Despre Rim Si Blackberry 1. RIM RIM sau Research In Motion este numele companiei Canadiene care a pus bazele serviciului BlackBerry, companie care a fost fondata in 1984. Aceasta a lucrat pentru armata Americana si s-a ocupat si dezvoltat pe “comprimarea informatiei” secrete transimise pe distante lungi prin intermediul internetului. Ulterior a trecut si in sprijinul companiilor sub forma unei “solutii” numita BlackBerry(mura neagra), iar in 1997 au dezvoltat si lansat primul lor aparat Blackberry. Aparatele BlackBerry sunt vandute in peste 160 de tari, in peste 475 de retele mobile si inregistreaza un numar de aproximativ 33 milioane de utilizatori. 2. Acum BalckBerry este o solutie “all in one” fara compromisuri o telefon mobil cu functii multiple o mesaje – push email, mesagerie instant, mesaje PIM, SMS si MMS o browser pentru navigare pe internet o calendar, note sincronizate cu calculatorul o capabilitati multimedia(foto, video, mp3) o posibilitate de utilizare ca modem 3. Elementele principale ale BlackBerry Pe langa utilizarea normala a aparaturlui BlackBerry(apel, sms), acesta are capabilitatea de a accesa aplicatii in timpul unei convorbiri(Multi-Task). Push email – corespondenta te gaseste pe tine Ce este Push Email? Este mai degraba ca o livrare prin curier, adica corespondenta vine direct la tine, nu trebuie sa depui nici un efort pentru a ridica(posta normala) Prin acest Push email costurile de date sunt reduse iar durata de viata a bateriei este......

Words: 980 - Pages: 4

Premium Essay

Rim- Blackberry

...2008, Research in Motion (RIM) is standing at the strategic juncture where important decisions need to be taken regarding global expansions. The biggest strategic issue it faces is to carry over yesteryears’ growth to next level through sustainable innovation at global level. Although its R&D expenditure has grown 6 times in the last four years, the ratio of R&D expenditure to sales has been halved. This ratio shows RIM is not utilizing its explosive growth to proportionately improve its technological innovations (important for sustainable revenue growth), which are the main sways of the mobile communication industry in which it is doing its business. Mobile communications industry is highly competitive being oligopolistic in nature. Gauging RIM on the Porter’s five forces model, I understand there are many a threats to RIM. The biggest threat is the Threat of Rivalry. RIM’s direct competitors have much bigger market share globally and they are spending much larger amounts (as well as R&D ratios to sales) on the R&D activities in comparison to RIM. They are also trying to convert the industry into network industry by sharing of Mobile OS (e.g. Symbian) across companies. Some of them have already expanded globally for tapping talent in emerging countries, an idea which RIM is pondering over. RIM’s Blackberry products have a product differentiation (temporary competitive advantage) of being a smartphone originally built for busy professionals. But now, RIM is also trying to......

Words: 1259 - Pages: 6

Premium Essay

Rim and Kodak

...Research in Motion and Kodak Changes that both companies refused to make contributed to its downfall The two companies that my project paper will be written on will be the companies of Research in Motion (RIM) and Kodak. I’m going to be showing and explaining what industry changes that both companies had, and how they reacted, was it successful or unsuccessful, and how their reactions resulted in their success or failure. The creator of the iconic BlackBerry has fallen on hard times, mainly because of delays in bringing the long-awaited version 10 to market. Research in Motion waited to unveil the version 10 market, caused the company to take a substantial lose. Ever since Apple and Google entered the market, BlackBerry’s failings in devices have been masked by profits bolstered by sales to young people on a budget. For decades, Kodak was the rock solid standard in photography and as the 131-year old company files for Chapter 11 bankruptcy, Kodak moments" may be all that's left of what was once one of the most powerful companies in the world. Kodak can't compete let alone survive in this new world. The only thing keeping them alive is a trove of 11,000 patents, and even those don't seem to be piquing anyone's interest. Now the company is in the midst of a massive layoff of about 5,000 employees in an effort to help save about $1 billion by the end of fiscal 2013. I’m going to compare the two companies how they are refusing to change with the world, as......

Words: 439 - Pages: 2

Premium Essay

Rim Blackberry Report

...Executive Summary Research in Motion(RIM) was founded in 1984 and is a Canadian multinational telecommunications in Waterloo, Ontario, Canada. Rim manufactures and markets wireless solutions for the worldwide mobile and telecommunications market. RIM began with an innovative idea and had much success from but was unable to sustain it due to competitors such as Google and Apple entering the marketplace. Revenues in 2011 increased 33% from to 2010 to 20 billion. RIM currently has a market cap of 7.1 billion. RIM possesses several attractive reasons for a company to acquire them. RIM holds a valuable intellectual property portfolio, talented team of employees and owns a strong technology infrastructure. This would benefit an acquirer because it would reduce time to enter a market, enter a new market as well as stop a direct competitor. Specific reasons for a potential acquirer to purchase RIM include their book value exceeds their market value, they have no long term debt and continue to have a sizable customer base. There are two distinct sets of acquires that would be interested in purchasing RIM. First of which would be financial buyers such as private equity and venture capital firms. Financial buyers such as Kleiner, Perkins, Caufield & Byers, Bridgescale Partners, 3i Group Plc, Foundation capital and Bay Partners are firms who would potentially be interested because they currently specialize in technology and telecommunications and have......

Words: 625 - Pages: 3