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Pr Campaign Proposal

In: Business and Management

Submitted By prakash06
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Gracy Wilkins 12/7/09 Introduction to Public Relations: Mini Campaign The OC Gazette is a small business located in Orange County, California. The company publishes a free, monthly direct mail magazine that reaches more than 100,000 affluent owneroccupied homes. They are dedicated to promoting businesses in local communities while providing interesting articles that highlight local heroes, history and culture. Despite being only a few years old, this publication has grown from a small, community newsletter-style magazine, with a distribution of roughly 50,000 to what it is today. I personally have watched its progress and am extremely excited to help them expand even more in the future, especially because my older sister, Sara Wilkins, has been working as part of the creative team for over a year now. After consulting with the Creative Director, Jennifer Hood, along with my sister, Sara, we came to the conclusion that their web content was an area in need of some improvement. My main goal is to help The OC Gazette increase their online presence by introducing them to numerous forms of social media and by refining existing content to generate more appeal among target audiences. We agreed that I would evaluate their current Web site, blog, and other social networking mediums that they are using such as Facebook and Twitter and help them build upon it as well as offer new ideas. According to our textbook, “New communication technologies have always influenced public relations practice, but perhaps none so profoundly as the Internet...Because of the fast, direct, and consistent contact with key constituencies, Internet technology advances almost every facet of public relations practice.” With nearly 15% of the world’s population surfing the web, it

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is no wonder that companies are re-thinking their image, the way the public perceives this image, and the…...

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