Premium Essay

Penzoil Quaker State

In: Business and Management

Submitted By Orso2010
Words 2051
Pages 9
Introduction
The Pennzoil Products Company and Quaker state corporation joined on December 1998 to become one of the leading worldwide automotive consumer product companies. The company was marketing more than 1300 products in more than 90 countries. Quaker State Company before its merger with Pennzoil was operating since 1932 in Canadian market and was successful in capturing the market share. Pennzoil entered the Canadian market in 1989 which was quite late as compared to Quaker’s inception. With its marketing strategies Pennzoil was able to capture the lube market and reached on number fourth position in market share. After their merger a subsidiary of the PQS named Jiffy Lube became the world’s largest quick lube operator and franchisor. Through its marketing campaign PQS was able to penetrate in the market and gain market share even though big competitors like Petro Canada, Imperial Oil, Moto master and Havoline were in the same business.
Problem Statement
After reviewing the case, it is observed that the major challenge which the company needs to address is whether Pennzoil-Quaker State (PQS) implement One to One Promotional program introduced by Quality Marketing Solutions (QMS) or not.
Analysis
Canadian car market was involved in the dilemma that as the technology has advanced there would be less frequent visit for Lube, Oil and filter (LOF) change. The requirement for the LOF change was three times a year recommended by the manufacturers but in reality the vehicle owners were stretching the time period to 2.2 times per year. With the advancement in technology the oil category was divided into three different segments including base oil, semi synthetic and full synthetic creating more complexity and Stock keeping units (SKUs). These lubricants were distributed to retailers and from them to final consumers. The LOF market was further divided into two…...

Similar Documents

Premium Essay

Quaker Case

...| Mistakes | What I would do | 1. | Didn’t discuss the implementation with her management who had worked at Quaker longer and were better acquainted to the corporate culture. | Get an advice from Salk on the implementation process. Which way to go for a bigger success, assuming the liberal and flat structure of Quaker and the specifics of the corporate culture and relationships which were not very common for Frey. | 2. | She didn’t have enough experience of working in the field and her conclusion was based on a mathematical model with few variables, she could have missed some, due to the lack of information. There might be lots of reasons for spending more time on small clients than she took into account. | Make a more thorough research in the field or spend more time discussing the problem, the findings and possible solutions with the DSMs. | 3. | She sent a kind of instruction to the DSMs, although this work style was not common for the company. She behaved as a boss rather than a coach. DSMs had lots of freedom in their work and the way they plan and execute their sales. | Discuss the problem with the DSMs, get their feedbacks, and make them feel involved in the decision-making and the project. Use soft skills and “Olivia More work style”, which was considered as a best practice in the company. | 4. | She has been working more closely with Evans from Chicago office and it brought a good result, but she didn’t consider it as a best practice for the project......

Words: 405 - Pages: 2

Premium Essay

Gay Marriage in the United States

...to understand the choices of others. Love has many shapes and colors and is not finite. It can not be measured or defined in terms of sexual orientation.” From the Statement of Affirmation and Reconciliation by the Quaker meeting in Aotearoa. Homosexuality - having a sexual attraction to persons of the same sex. People argue with respect to the definition of homosexuality. The (Gay & Lesbian Alliance against Defamation [GLAAD], 1994-2008) is dedicated to promoting and ensuring fair, accurate and inclusive representation of people and events in the media as a means of eliminating homophobia and discrimination based on gender identity and sexual orientation. The argument of legalizing same sex marriages has always sparked controversy among lawmakers. Being gay and loving someone is not illegal. What is illegal is the right to marriage being denied to legally consenting gay couples. As of February 2007, Massachusetts is the only state in which committed gay and lesbian couples can marry. California, Connecticut, the District of Columbia, Hawaii, Maine, New Jersey, and Vermont each grant varying levels of legal status to gay and lesbian partners but none come close to conferring the full rights and responsibilities of marriage. According to the United States Supreme Court, "The freedom to marry has long been recognized as one of the vital personal rights essential to the orderly pursuit of happiness by free men." Every American deserves fair treatment under the law......

Words: 978 - Pages: 4

Premium Essay

Rsst1 Nation, State, and Nation-State.

...RSST Task 1 Kayode Bristol Western Governors University (SST1) This essay will endeavor to explain the characteristics of the nation-state and transnational entities by first providing modern examples of the following categories: Nation, State, and Nation-state. Initially, the United States with be excluded from examination. However, the United States will be used a model for modern nation-state. Attributes of the United States, such as, fixed territory, sovereignty, and common culture will be explored in order to demonstrate how the United States fits the model of modern Nation-state before briefly describing 2 of the United States’ foreign policy objectives. The European Union, a prime example of a transnational entity, will be explored, starting with a description of the historical events and interests that led to its creation. The structural and functional attributes of the European Union will then be explored before delving into its foreign policy objectives. At this point, the reader should have a thorough understanding of nation-states and transnational entities from both an academic and practical perspective through the use of modern examples. The foundation help to facilitate the exploration and analysis of the interaction of transnational entities and nation-states as it pertains to the foreign policy objectives of each. Finally, we illuminate the consequences of these interactions and its effect on international politics. A nation can be roughly defined...

Words: 2490 - Pages: 10

Premium Essay

Quaker Steel

...MAUREEN FRYE AT QUAKER STEEL AND ALLOY CORP. CASE ANALYSIS REPORT DIAGNOSIS Maureen Frye failed to implement the proposed plan to change the call patterns of salespeople responsible for selling extruded titanium products at Quaker Steel and Alloy Corporation. The failure was due to a lack of understanding of the following components: Organization Communication Culture Structure Directives Interpersonal The principle error Maureen made was underestimating how significant company culture could impact decision-making at every responsibility level. Even though Quaker had strict functional reporting lines, the organization supported an informal culture based on friendliness and openness. Most importantly, Quaker’s ethos required a high degree of influence by persuasion and charisma—not formal authority. Secondly, the communication vehicle that Maureen chose to carry and deliver her proposed plan was ill suited for interconnecting the plan and expectations. Instead of going with the organization’s pattern of utilizing personal relationships, teamwork, and the openness to express opinions and feedback, Maureen sent a memo directly to the titanium extrusion sales representatives. In the memo, she simply gave a rationale for making the change. In response, a District Sales Manager (DSM) called Maureen to ask for a more detailed explanation for the change due to its arbitrary nature. Therefore, Maureen presented her findings to the DSMs in a yearly......

Words: 1333 - Pages: 6

Premium Essay

State

...expected end rather than fully paying out dividends based solely on potential. Integrating rewards with recognition strategies allows you to encourage employees to exceed performance expectations. T = Transformative. They don't want a compensation plan that's totally out of line with what the business environment looks like today--their plan should resemble the times. Therefore, their practices and reward elements should constantly change with the times. 1 In building compensation program, the objective is to create a compensation program that will:  Attract and retain top talent;  Motivate your employees to achieve and maintain high performance;  Ensure competitive and consistent pay practices;  Comply with applicable federal and state laws and regulations;  Operate within the constraints of your budget and financial resources;  Ensure administrative efficiency; and  Allow you to offer competitive salaries relative to the labor market. Smartly integrated compensation plans take into accounts what's necessary for your company to maintain its competitive edge today and its sustained growth tomorrow. When compensation dollars are limited, including a good balance of benefits, recognitions and rewards can create a more appealing offering--and help you attract and retain top talent. B. Employee Perception about their Compensation: Employee satisfaction is a measure of how happy workers are with their job and working environment. Keeping morale high among workers......

Words: 3124 - Pages: 13

Free Essay

State

...can go and look at Mount St. Helen’s? Let me tell you more about Washington. The Space Needle at night State Description Washington is the 42nd state in the United States. It became a state on November 11, 1889. Washington is located above Oregon and next to Idaho. The Pacific Ocean is on the left side of Washington. Washington looks like a box and my dog bit it. The population of the state is 6,971,406 people as of 2013. That's a lot of people! There are 39 counties in the state. The major city are Olympia and Seattle. The state capital is Olympia. The largest county in size is Okanogan County measuring 5,315 square miles. The largest county in population in Okanogan County with 41,120 people. There are 9 major highways in the state. Washington is the only state name after president George Washington. Washington got its nickname of the evergreen state because it is covered in thick forests. Did you know that Rhode Island the smallest state could fit inside Washington 46 times. The largest lake in Washington is the Franklin D. Roosevelt. The covering 123 square miles but it's fake. The Columbia is the largest and powerful rivers in Washington. It is also one of the rainiest regions in the world. It's much more continental climate characterized by cold winters hot summer, and sparse rainfall. The State Coin 2007 Major Industries Major Industries in Washington are farming (fruit, berries, nuts, cattle,......

Words: 707 - Pages: 3

Free Essay

States

...States 1 Caught in a meager, anonymous space outside a drab Arab city, outside a refugee camp, outside the crushing time of one disaster after another, a wedding party stands, surprised, sad, slightly uncomfortable. Palestinians — the telltale mixture of styles and attitudes is so evidently theirs — near Tripoli in northern Lebanon. A few months after this picture was taken their camp was ravaged by intra-Palestinian fighting. Cutting across the wedding party’s path here is the ever-present Mercedes, emblazoned with its extra mark of authenticity, the proud D for Deutschland. A rare luxury in the West, the Mercedes — usually secondhand and smuggled in — is the commonest of cars in the Levant. It has become what horse, mule, and camel were, and then much more. Universal taxi, it is a symbol of modern technology domesticated, of the intrusion of the West into traditional life, of illicit trade. More important, the Mercedes is the all-purpose conveyance, something one uses for everything — funerals, weddings, births, proud display, leaving home, coming home, fixing, stealing, reselling, running away in, hiding in. But because Palestinians have no state of their own to shield them, the Mercedes, its provenance and destination obscure, seems like an intruder, a delegate of the forces that both dislocate and hem them in. “The earth is closing on us, pushing us through the last passage,” writes the poet Mahmoud Darwish. Tripoli, Badawi camp, May 1983. 2 The paradox of......

Words: 8577 - Pages: 35

Premium Essay

Caso Quacker State

...CASO PRÁCTICO: QUAKER STATE La compañía Quaker State se dedica a la producción de aceite lubricante para turismos (PCMO). Éste es un mercado muy competitivo, maduro y muy sensible al precio. En un momento dado, la compañía decide poner énfasis en la calidad de sus productos y abandonar la política de recorte de precios que sigue la competencia. Esta estrategia le hace perder cuota de mercado y disminuir significativamente sus ingresos. La situación: Quaker State se dedica principalmente a producir (mezclar y envasar), comercializar y distribuir aceites de alta calidad en el mercado, por lo que llevan a cabo agresivas campañas de publicidad y comunicación para lograr el “top of mind” en el consumidor. A parte de su fuerte apuesta por la calidad, la innovación (sobre todo en los paquetes de aditivos que usan) se convierte también en principal ventaja competitiva. Quaker State cuenta con un amplio tejido de distribución, pero a pesar de ello, en 1986 pierde el liderazgo del mercado. Aparentemente, la mayor debilidad que tiene la empresa es la gran ineficacia operativa en la producción del aceite. Puntos clave del mercado | Mercado muy competitivo, en el que los mayoristas (especialmente las grandes superficies que compran directamente al fabricante) tienen mucha capacidad de negociación y fuerzan los precios a la baja por su política de descuentos agresivos. | Los distribuidores independientes exigen precios en línea con los mayoristas para poder competir. | Costes......

Words: 1338 - Pages: 6

Premium Essay

State of the United States Economy

...Evan DiLauro ECON 152 12/3/13 The State of the United States Economy By looking at the past five years of data, it is clear that the United States economy is in a state of rebound from the Great Recession. The data shows that before the recession the United States’ economy was operating at a solid level. The recent numbers show that the economy is on its way back to the state it was in before the recession hit. The Great Recession began in December 2007 due to major factors that lead to economic turmoil. Causes of the recession include failure of the federal to stem the tide of toxic mortgages, breakdowns in corporate governance, a excessive mix of risky barrowing by the households and wall street, key policy makers were not prepared for the crisis, and breaches in accountability and ethics at all levels. Due to the combination of these factors the Great recession was started and did not officially end until June 2009. During this time the unemployment rate took an all-time high and GDP growth was slowed down and at one point went negative. This was a rough time for the United States financially. Many people were in debt and did not have a job. The housing market also crashed, leaving Americans with little money and high prices on real-estate. Consumer cutbacks took a major increase, which also increased inflation, which lead to the decrease in GDP. Although the recession ended in 2009, it was the worst year for the United States unemployment rate. The annual......

Words: 1290 - Pages: 6

Premium Essay

State

...The modern state As Adam Ferguson himself described, natural productions are generally formed by degrees. Vegetables are raised from a tender shoot, and animals from an infant state. The latter, being active, extend together their operations and their powers, and have a progress in what they perform, and have a progress in what they perform as well as in the faculties they acquire. This progress in the case of man is continued to a greater extent than in that of any other animal. Not only the individual advances from infancy to manhood, but the species itself from rudeness to civilization. Given practical form by the new nation states of Western Europe such as France in the late Middle Ages or Prussia in the nineteenth century, the old state system rested on the idea that by concentrating power in a single head or centre, the state itself could be sufficiently controlled and its environment sufficiently managed to achieve self-sufficiency or at least a maximum of self-sufficiency in a world which would inevitably be hostile or at best neutral toward each state's interests and in which alliances would reflect temporary coalitions of interests that should not be expected to last beyond that convergence. The old maxim: "No state has friends, only interests," typified that situation. The first powerful nation-states were monarchies, advocates of the divine right of kings to protect central authority and power. After a series of modern revolutions, first in thought, led by...

Words: 1553 - Pages: 7

Free Essay

States

...States Do you own your identity, or are you slaved with the one someone else has given you. “The paradox of the mobility and insecurity. Wherever we Palestinians are, we are not in our Palestine, which no longer exists.” (Said, p. 542) The Palestine people must feel like a tumble weed, not knowing where the next stop will be or when they must leave another home. One has to wonder how Said would be reacting to the troubles in the East. We learn most of the Palestinians were always fleeing in some way or another. In the late 70’s thru the mid 80’s Said thinks back, reflects on his past and his heritage. In his pictures they reflect so much pain and hard-ship; they also show a resilient culture. Imagine in one of his photos a wedding party posing for a picture (Said, p. 541), with smiles on your faces, with buildings around you that have had mortar hits. Not knowing whether you will need to move again. Some of Said’s pictures to me are to tip the reader to see what Said wants them to see. I believe his story with no pictures is very strong and full of details. His story should be able to stand on its own. Other pictures are to let the reader feel the pain to share their pain, and to share their love for the country they love. So many pictures are showing normalcy. Said, lets us see inside his family and his country peoples life, always looking over their shoulder, knowing they have no passport, no identity. We take a lot of things for granted. The Palestinians don’t......

Words: 351 - Pages: 2

Free Essay

Addressing the Needs of the Quakers

...In 1661 Edward Burrough wrote a letter to King Charles II, “A Declaration of the Sad and Great Persecution and Martyrdom of the People of God, Called Quakers, in New England, for the Worshipping of God.” Burrough constantly ridicules the unfairness and unjustness of the Puritans- otherwise known as the “Petitioners”- and tries to convince King Charles II that the Quakers are of “innocent blood” (3). Burrough strategically insinuates that the Petitioners are bad and selfish by comparing both the Quakers’ ways of life with the Puritans’, by building the trust between Quakers and the king; in addition, by building the king’s ego, and by using visual details involving nature. With the overall argument that the Puritans are the wrong doers, Burrough automatically attaches the Quakers to a higher standard, and associates them with religion, trust, and justice, although both share the label of being colonial people. Burrough starts by addressing the fact that Quakers have not done any transgression to deserve the punishments that the Puritans have bestowed upon them. When he states, “[I]t is hard to relate the Cruelties committed against these People, and acted upon them by these Petitioners,” Burrough confronts the corrupt abuse the Puritans are giving the Quakers, without fair reasoning but solely because of the “[d]ifference in Judgement and Practice concerning Spiritual things, and without any transgression of the Law of God, or their own Laws” (3). Strictly speaking, the......

Words: 1399 - Pages: 6

Premium Essay

Maureen Frye at Quaker Steele and Alloy Corp

...Maureen Frye, an assistant product manager at Quaker Steel & Alloy Corporation, was given a mandate to develop a plan to change the call patterns of salespeople responsible for selling extruded titanium alloy products. Her previous attempt at this in 1994 had failed, and in December 1995 she was instructed to come up with an implementation plan that would work. Quaker’s strategy to specialize in high margin, high quality metal alloys had seen them become one of the major manufacturers of specialized metal alloys. A large company with a small town, friendly feel, where the culture was one which encouraged participation in decision making and abandoned rigid hierarchical structures. The company philosophy was very customer focused, aimed at providing the best technical service and customer assistance available. This enabled Quaker to set higher prices and benefit from higher margins, leading to larger sales revenues in 1993 despite a reduction in actual quantity sold. Even Quaker’s competitors viewed them as ‘being very different from other manufacturers of steel and alloyed metals’ . This differentiation was a result of the original founders of the company, both were Quakers. Our analysis of the case highlights a number of mistakes behind the unsuccessful execution of Maureen’s plan. She knew that there were very few female managers and there was a tendency for these women to only occupy the lower level management positions both at Quaker and in the industry. She had......

Words: 3069 - Pages: 13

Premium Essay

Maureen Frye at Quaker Steel and Alloy

...CASE INTRODUCTION AND CONTEXT: Main character of the case: Maureen Frye who joined the company Quaker Steel and Alloy Corporation after graduating with an MBA from Harvard Business School. She joined the company first as a trainee moving on to be a market analyst and eventually became an assistant product manager for Titanium Alloys which is her current role. Her background is in marketing and finance. Maureen is responsible for coordinating the efforts of the salespeople selling extruded titanium alloy products which amounted to $300 million in 1995. Maureen had to face some difficulties in her current role mainly being: there are few women managers at Quaker, she was hired as an outsider, she had to learn the Quaker way of working, she has less experience in the field and only knows a small number of the salespeople well. A brief overview of the company: Quaker Steel and Alloy specializes in high-margin and high quality metal alloys. The company has a strong philosophy for servicing and assisting customers. They enjoy customers’ loyalty in spite of the higher margin charged. The company has a small-town feeling, work culture is friendly and open. There is lack of hierarchy and managerial positions are usually filled from within. Issue on hand: Maureen has been asked to roll out an action plan for adjusting the call patterns of the salespeople. Presently the salespeople spends a large portion of their time on small business accounts. Maureen had attempted......

Words: 1823 - Pages: 8

Premium Essay

Pepsico Acquires Quaker Oats

...PepsiCo Acquires Quaker Oats The Company PepsiCo is the second largest beverage company in the world. They are internationally known for mostly their snacks and beverages. Being almost one hundred years in the business, they were incorporated in 1919. PepsiCo sells, distributes and markets a large range of these products to more than two hundred territories and countries. They are the top seller of many famous brand names such as Doritos, Lay’s, Pepsi, as well as Gatorade which came about by an acquisition of Quaker Oats in 2011. While the acquisition of Quaker Oats was not only for their beverage products but their food as well, we will be focusing on the beverage industry. The Industry The beverage industry overall does not have a huge threat of new entrants. The capital requirements to enter into this industry are very large in order to compete with the distribution levels and production lines that the biggest companies have already mastered. Not only are these factors present but the cost to purchase the materials such as machinery and modes of transportation are immense. Also the economy of scales that companies like PepsiCo have established in terms of marketing, purchasing and R&D, leave little from for new businesses to compete effectively. Furthermore the fact that to be successful in this industry means in many cases you need to be internationally sold is a huge barrier to entry since government regulation and distribution may be impossible for a......

Words: 2009 - Pages: 9