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Network, Telecommunications, and Wireless Computing

In: Computers and Technology

Submitted By moonbst1
Words 1105
Pages 5
Network, Telecommunications, and wireless computing
When we think about marketing, we must consider internet and mobile marketing. Most of young generation has the latest mobile technology, such as laptop, IPhone or blackberries.. Telecommunication system enables transmissions of data over public or private network…business can benefit from today’s modern network infrastructures that provide reliable global reach to employees and customers (Baltzan & Phillips 2007). Mobile marketing is very important because of millions of people around the world exchanging text message or use multi-media service to each other. By utilizing the popularity of text message or mobile coupon, we can convince mobile user customers to switch to our product. The café needs to use mobile technology to extend its marketing by offering mobile coupons its customers. Mobile coupons allow café customers to get instant redemption coupons on their cell phone. As customer walk past the café (or within a 25 foot radius of the café) a coupon for a dollar off a latte or a 15% off discount on an order will be sent to customer’s mobile device. (Cohension Case). Customers can simply bring their cell phones to the café to redeem the coupon electronically. M- coupon is much better than traditional paper coupons for many reasons. First of all, it provides great convenience to customers. Customers do not have to worry about cutting the paper coupon from newspapers or magazine to carry with them for future use. It is instantly sent to customers, stored in their cell phone, so all they have to do is to bring their cell phone to the participating business. Many customers forget to bring coupons, but not many of them forget to carry their cell phones. It cuts delivery and redemption costs as well as reducing papers wastes. Mobile coupon is very effective marketing tool and provides great redemption rates…...

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