Free Essay

Nestle

In: Business and Management

Submitted By c7142636
Words 1203
Pages 5
BACKGROUND

Nestle is the world's leading nutrition, health and Wellness Company. Their mission of "Good Food, Good Life" is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night.

Nestle Foods was started by Henri Nestle in the mid eighteenth century, headquartered in Vevey, Switzerland. It is the largest food company in the world measured by revenues. In his bid to find an alternative to breast milk for babies whose mothers could not nurse in order to reduce infant mortality. Consequently Nestlé’s first customer was a premature infant who could tolerate neither his mother’s milk nor any of the conventional substitutes and had being given up for lost by doctors. The value of the product was recognized after it saved the child’s life.
Henri Nestle showed an early understanding of the power of branding as he adopted his very own coat of arms as the company’s logo and refused to allow Nestle in various countries to have different logos. The coat of arms reflected his name; which meant little nest in his dialect as it consisted of a birds’ nest with a mother bird and her three little chicks.
The company expanded its product base very quickly, with the collaboration of Daniel Peter whose company figure out the mix of milk with cocoa powder to make milk chocolate. They also merged with Henri Maggi’s whose company created powdered soups and bouillon cubes, sources and flavorings using legumes.

Data Collection and Intended Use

active data (such as name, mail address, e-mail address, telephone/fax numbers, credit card details, password, etc.) when voluntarily submitted by visitors for registration, contests, on-line order placement, etc.; and Passive data (such as browser type, IP address, page reference, etc.) From time to time, we may ask our site visitors to answer survey questions. Surveys generally deal with the site, our products or categories of products. We may ask for age or age ranges, gender, and other non-personally identifiable data. No personally identifiable data is requested and the data collected is not tied to any personally identifiable data that may have been previously provided. Data gathered from polls and surveys are only for internal use by the Nestlé group, but aggregate data may be shared with others.

Segmentation
As you know, consumers have the different needs, wants, culture and location so we must make marketing segmentation. It means that we divide giant market into smaller segments which have the similarities. Then we can achieve more effectively with productions and services. To do this, we should look at 4 majors: geographical, demographic, psychographic and behavioral variables. Nestle is the world’s largest food company that did marketing segmentation very well. They also base on 4 majors variables to segment.

First is the geographic segmentation. We must understand the geographical different in needs and wants. For example: in Viet Nam, Nestle has the Maggi brand with many kinds of Asia sauce, but Maggi do not exist in England because of the different in the geographical taste. While, Nestle sell pet food in England and some other countries but they do not sell in Viet Nam. It is easy to understand that Vietnamese does not love pets as much as the other countries do. They think their pets can eat whatever and pet food is not important.

Secondly, demographic segmentation calls for dividing the market in to different variables such as age, gender, family size and so on. For instance: Nestle segment into the different of age. For baby, they have Nestle baby foods while young people can drink Milo, Nescafe or eat ice cream, chocolate and cookies. Nestle health care Nutrition is necessary for old people to overcome health concerns.

Thirdly, psychographic segmentation use the different in social class, life stage or personality characteristics to segment. Nestle Breakfast Cereals is the best choice for busy people and Nescafe also help them more alert in working. Besides, there are some people who love to eat can eat every time and everywhere. Confectionery such as Smarty’s, Aero, Butterfinger, and Orion can be called their best friends.

Lastly, behavioral segmentation base on the different in knowledge, attitudes or responses to a product...

Demonstration of application of key consumer behaviour frameworks:

Motivated employees are happy employees, and happy employees mean better customer satisfaction. The metric sounds simple, but it takes a little work to create a motivated and engaged staff.
A culture that emphasizes employee wellness, and also helps staffers minimize stress, will also reap benefits. This may be harder during times of economic duress, when layoffs are a fact of life, and many employees may be working harder and often for lower tips and fewer benefits—but all the more reason to understand the importance of staff recognition.

Apparent Marketing Strategy:

Nestlé is an organization working globally. As the operations of the organization areextended in almost all countries, it is not doubtless at all the competitive focus must be at the heart of the company’s international strategy. Nestlé’s competitive strategies are closely affected with foreign direct investment (FDI) in milk, dairy, beverages and other food businesses. Nestlé has an objective to balance sales obtained from low risk and low growth countries of the developed world with high risk and potentially high growth markets of underdeveloped or developing countries i.e. Africa and Latin America. Nestlé identifies the potential profits from these high-risk countries, but doesn’t take unnecessary risks just for the sake of growth. This strategy and process of circumventing keeps growth steady while maximizing shareholders‟ value (Castellar Articles, 2005).In the markets of developed countries, Nestle has made an objective to grow and gain economies of scale with the help of investment in other big companies. For example, just recently, Nestlé has given LC1 brand license to the Müller - a massive scale German dairy producer in Germany and Austria (Castellar Articles, 2005).
Decision Making in Nestle: It is as decentralized as possible, within the framework imposed by fundamental policy and strategy decisions requiring increasing flexibility. Operational efficiencies, as well as the group wide need for alignment and people development, may also set limits to de-centralization. Decentralization: Nestlé recognizes that its consumers have a sincere and legitimate interest in the behavior, beliefs and actions of the Company behind brands in which they place their trust and that without its consumers the Company would not exist. Nestlé believes that, as a general rule, legislation is the most effective safeguard of responsible conduct, although in certain areas, additional guidance to staff in the form of voluntary business principles is beneficial in order to ensure that the highest standards are met throughout the organization. Nestlé is conscious of the fact that the success of a corporation is a reflection of the professionalism, conduct and the responsible attitude of its management and employees. Therefore recruitment of the right people and ongoing training and development are crucial. Nestlé continues to maintain its commitment to follow and respect all applicable local laws in each of its transparent performance appraisal systems and the freedom given to those to question their seniors benefit not only the employees but even the organization as well…...

Similar Documents

Premium Essay

Nestle

...Strategy of Nestle. Dear Madam, With due respect, we are please to submit herewith the assignment on “Marketing Strategy of Nestle” that you are assigned us to prepare by August 4, 2011. Thank you for assignment us such interesting topic. This assignment has enables us to apply our theoretical knowledge as enhanced our understanding of the subject. We look forward to carry out such studies in future also. Sincerely Yours, Jahid hasan Rajib Ishrat Ashrafi Nabila Kamal Id- 2010-3-13-059. Id- 2011-1-10-439. Id- 2010-1-10-177. F M Alif Hossain Samira Mostafa Id- 2010-2-10-096. Id- 2010-2-10-345. Table If Content Serial No. | Name of the title | | Executive Summary | 01. | Introduction 1.1 Basic Information Reading Nestle 1.2 History of Nestle 1.3 Situation Analysis | 02. | Market Segmentation 2.1 Geographical Segmentation 2.2 Demographical Segmentation 2.3 Psycho graphical Segmentation 2.4 Behavioral Segmentation 2.5 Requirement for effective Segmentation | 03. | Market Targeting 3.1 Evaluating Target Market 3.2 Selecting Target Market | 04. | Positioning 4.1 Positioning Map 4.2 Choosing Positioning Strategy | 05. | Developing 4P’s | 06. | Conclusion | | Reference | Executive Summary Executive Summery Nestle foods was established in 1866. Since then it has continued to provide quality products to its customers with products and packaging innovations.......

Words: 5018 - Pages: 21

Premium Essay

Nestle

...Strategy of Nestle. Dear Madam, With due respect, we are please to submit herewith the assignment on “Marketing Strategy of Nestle” that you are assigned us to prepare by August 4, 2011. Thank you for assignment us such interesting topic. This assignment has enables us to apply our theoretical knowledge as enhanced our understanding of the subject. We look forward to carry out such studies in future also. Sincerely Yours, Jahid hasan Rajib Ishrat Ashrafi Nabila Kamal Id- 2010-3-13-059. Id- 2011-1-10-439. Id- 2010-1-10-177. F M Alif Hossain Samira Mostafa Id- 2010-2-10-096. Id- 2010-2-10-345. Table If Content Serial No. | Name of the title | | Executive Summary | 01. | Introduction 1.1 Basic Information Reading Nestle 1.2 History of Nestle 1.3 Situation Analysis | 02. | Market Segmentation 2.1 Geographical Segmentation 2.2 Demographical Segmentation 2.3 Psycho graphical Segmentation 2.4 Behavioral Segmentation 2.5 Requirement for effective Segmentation | 03. | Market Targeting 3.1 Evaluating Target Market 3.2 Selecting Target Market | 04. | Positioning 4.1 Positioning Map 4.2 Choosing Positioning Strategy | 05. | Developing 4P’s | 06. | Conclusion | | Reference | Executive Summary Executive Summery Nestle foods was established in 1866. Since then it has continued to provide quality products to its customers with products and packaging innovations.......

Words: 5018 - Pages: 21

Free Essay

Nestle

...Nestlé From Wikipedia, the free encyclopedia Nestlé S.A. Type Société Anonyme Traded as SIX: NESN Euronext: NESTS OTC Pink: NSRGY Industry Food processing Founded Anglo-Swiss Condensed Milk Company (1866) Farine Lactée Henri Nestlé (1867) Nestlé and Anglo-Swiss Condensed Milk Company (1905) Founder(s) Henri Nestlé, Charles Page, George Page Headquarters Vevey, Switzerland Area served Worldwide Key people Peter Brabeck-Letmathe (Chairman) Paul Bulcke (CEO) Products Baby food, coffee, dairy products, breakfast cereals, confectionery, bottled water, ice cream, pet foods (list...) Revenue CHF 83.64 billion (2011)[1] Operating income CHF 12.53 billion (2011)[1] Profit CHF 9.487 billion (2011)[1] Total assets CHF 114.09 billion (2011)[1] Total equity CHF 58.27 billion (2011)[1] Employees 328,000 (2012)[1][2] Website www.nestle.com Nestlé S.A. is a Swiss multinational nutritional and health-related consumer goods company headquartered in Vevey, Switzerland. It is the largest food company in the world measured by revenues.[3][4] Nestlé's products include baby food, bottled water, breakfast cereals, coffee, confectionery, dairy products, ice cream, pet foods and snacks. 29 of Nestlé's brands have annual sales of over 1 billion Swiss francs (about $ 1.1 billion),[3][5] including Nespresso, Nescafé, KitKat, Smarties, Nesquik, Stouffer's, Vittel, and Maggi. Nestlé has around 450 factories, operates in 86 countries, and employs around 328,000 people.......

Words: 395 - Pages: 2

Free Essay

Nestle

...Acquisitions and the emerging market strategy Since Nestlé is a global organization, the strategy of acquisitions and mergers is widely and frequently followed by it. Its competitive strategies are associated mainly with foreign direct investment in dairy and other food businesses. Nestlé aims to balance sales between low risk but low growth countries of the developed world and high risk and potentially high growth markets of Africa, Latin America and Asia. Nestlé recognizes the profitability possibilities in these high-risk countries, but pledges not to take unnecessary risks for the sake of growth. This process of hedging keeps growth steady and shareholders happy. In Asia, Nestlé’s strategy has been to acquire local companies in order to form a group of autonomous regional managers who know more about the culture of the local markets than Americans or Europeans. Nestlé’s strong cash flow and comfortable debt-equity ratio leave it with ample muscle for takeovers. Recently, Nestlé acquired Indofood, Indonesia’s largest noodle producer. Their focus will be primarily on expanding sales in the Indonesian market, and in time will look to export Indonesian food products to other countries. A flurry of acquisitions which has made Nestle the biggest food company on Earth In the 1920s, Peter, Cailler, Kohler Swiss Chocolate Company was acquired and with it chocolate became an integral part of Nestlé’s business. This sparked further variety in the products offered – including a......

Words: 2180 - Pages: 9

Premium Essay

Nestle

...Introduction Nestle is one of the major food and beverages company in the world. It was established in 1867 by Henry Nestle, who was a trained pharmacist. The introduction of the company in the market was through the development of an alternative source of infant nutrition for mothers who were unable to breast feed and named it as Farine Lactee Nestle. He choose his surname “Nestle” as the name logo of the company which means a “little nest”. In 1904 Nestle introduced its chocolates in the market. But when the availability of raw materials reduced during the First World War, Nestle purchased lot of factories in U.S and increased their production to twice as their pre-war production. Immediately, after the end of the war consumers switched back their choice to fresh milk due to which Nestle recorded its first loss. However they updated their operations and brought production in line with sales and thereby dropping the debts. In 1930 Nestle introduced several new products like Milo and Nescafe. Nestle achieved considerable growth after the end of Second World War because of diversification within the food sector. The sales of Nescafe instant coffee quadrupled between 1960 and 1974. In 1980's Nestle drew criticism from many organizations on account of promotion of infant formula over breast feeding which allegedly led to death of infants in less developed countries. The boycott of Nestle products was suspended in 1984 after Nestle agreed to fulfill with the international...

Words: 4288 - Pages: 18

Premium Essay

Nestle

...SCIENCES LAHORE INTRODUCTION TO NESTLE: Today, Nestle is the world leading Food Company. Nestle headquarters is in Switzerland. Its international R&D network supports the products made in more than 500 factories in 86 countries. The Nestle factories are operating in the region of: 1. Africa 2. America 3. Asia 4. Europe 5. Oceania Being a company dedicated to food from the beginning, Nestle remains sensitive to culinary and eating habits, and responds to specific nutritional problems, whilst also setting and matching new trends such as growing out-of-home consumption and caring about the well being of its consumers. EANING OF NESTLE:[pic] Henri Nestlé endowed his company with the symbol derived from his name. His family coat of arms, the nest with a mother bird protecting her young, became the Company's logo and a symbol of the Company's care and attitude to life-long nutrition. The Nestlé nest represents the nourishment, security and sense of family that are so essential to life. BRIEF HISTORY OF NESTLE: 1866 -1905 In the 1860s Henri Nestlé, a pharmacist, developed a food for babies who were unable to breastfeed. His first success was a premature infant who could not tolerate his mother's milk or any of the usual substitutes. People quickly recognized the value of the new product, after Nestlé's new formula saved the child's life, and soon, Farine Lactée Henri Nestlé was being sold in much of......

Words: 7440 - Pages: 30

Free Essay

Nestle

... Chapter-1 | Introduction | Nestlé is a multinational food processing industry headquartered in Vevey, Switzerland. Nestlé has around 461 factories, operates in 83 countries, and employs around 330,000 people. It is the largest food company in the world measured by revenues. Nestlé Logo Nestlé Logo Nestlé’s products include baby food, breakfast cereals, chocolate, coffee, culinary, dairy, drinks, confectionery, ice cream, bottled water etc. Twenty nine brands of Nestlé are available throughout the world including Nescafe, KitKat, Smarties, Nesquik, Nespresso, Maggi etc. Key information regarding the company is mentioned below: Type Societe Anonyme Industry Food Processing Founded Anglo-Swiss condensed Milk Company (1866) Farine Lactée Henri Nestlé(1867) Nestlé and Anglo-Swiss Condensed Milk Company(1905) Founder(s) Henri Nestlé, Charles Page, George Page Headquarters Vevey, Switzerland Area served Worldwide Key People Peter Brabeck-Letmathe (Chairman) Paul Bulcke (CEO) Operating $11.55 billion (2012) income Employees 330,000 Website www.nestle.com 1.1 Nestle History Henry Nestlé Henry Nestlé The key factor which drove the early history of the enterprise that would become The Nestlé Company was Henri Nestlé's search for a healthy,economical alternative to breastfeeding for mothers who could not feed theirinfants at the breast.In the mid-1860s Nestlé, a trained pharmacist began experimenting with variouscombinations......

Words: 1026 - Pages: 5

Free Essay

Nestle

...Henri Nestlé AKA Heinrich Nestle Born: 10-Aug-1814 Birthplace: Frankfurt am Main, Germany Died: 7-Jul-1890 Location of death: Glion, Switzerland Cause of death: Heart Failure Remains: Buried, Territet, Montreux, Switzerland Gender: Male Race or Ethnicity: White Sexual orientation: Straight Occupation: Business Nationality: Switzerland Executive summary: Invented infant formula Born in Germany, as a young man Heinrich Nestle moved to a French-speaking area of Switzerland, where he changed his name to the more French-sounding Henri Nestlé. Working as a pharmacist's apprentice, he became concerned about infant mortality, and created a source of nourishment for babies who are allergic to mother's milk. After his farine lactee -- a dry mixture of cow's milk, sugar, and chemically-altered wheat flour -- saved an infant's life in 1867, Nestlé began marketing the first commercially-made infant formula. He retired in 1874, only seven years after founding his company, and Nestlé's chocolates and candies, coffees and seasonings, frozen foods and pet foods and dozens of other products were all added after the founder's death. Ironically, Nestlé's first product has become its most controversial. Nestlé (the corporation, not the man) has been criticized for marketing infant formula in third-world nations, where the "just add water" instructions are dangerous because local water frequently carries disease, and where poor and uneducated parents might not understand that unless...

Words: 308 - Pages: 2

Premium Essay

Nestlé

...Page | 10 Discussion questionsWhat have been the key success factors for Nestlé? 1. Global brand strategy: Nestlé has products that resonate all over the world under a unified brand.These brands have the reputation of a “global food company” and the products have their ownspecific attributes.2. Best quality at the lowest cost: The quality standard of Nestlé made it a differentiator. Nestlé goes to greatlengths to enhance their relevance to consumers when considering the taste, appearance and price of their products. Nestlé's existing products grow and succeed through renovation while maintaining abalance of quality in geographic activities and product lines.3. Highly developed HR (Human Resource) department: Nestlé regards its personnel as its most valuableasset. The HR department of Nestlé takes great care and precaution when hiring personnel.Management of Nestlé believes in open door policy and highly discourages bureaucracy in theoperational process and believes that a happy employee is a productive employee.4. Localization amidst globalization: Nestlé has successfully achieved localization in the increasinglyglobalized food industry. (Product planning, production, marketing and services form a strategy of localization) Where is Nestlé vulnerable? What should it watch out for? Most U.S. cities implemented a new policy to banish all bottled water from municipal buildings. UnlikeCoca-Cola and PepsiCo - two of the big-four international bottled water...

Words: 695 - Pages: 3

Premium Essay

Nestle

...Doing Better by the Environment A Nestlé case study Introduction The environment is a key subject that affects us all. Protection of the environment and the move towards sustainable development remains a responsibility that must be shared between the public, governments and the private sector. Following years of work on environmental issues dating back to the 30's, in 1996 the Nestlé Environmental Management System (NEMS) was introduced which consolidates all environmental measures taken by the Nestlé Group. NEMS is now used to ensure continuous improvement in Nestlé's environmental performance covering all its business activities. This case study examines the background to sustainable development, the environment and its protection. It also looks at how Nestlé S.A., the world's leading food company, developed a policy and current business practices that reduce the company's effect on the environment. Sustainable Development The latter part of the twentieth century saw an increasing concern for the environment. The concept of sustainable development (as defined by the World Commission on Environment and Development in 1987) is: "development that meets the needs of the present generation without compromising the ability of future generations to meet their own needs." There are many views about the nature of sustainability. In its simplest form it is about ensuring a better quality of life for everyone, now and for future generations. To achieve this, sustainable...

Words: 1803 - Pages: 8

Free Essay

Nestle

...Outline: Nestlé Marketing of Nestlé Executive Summary: Nestlé's commitment to excellence allowed consumers to turn to its brands to maintain nutritional balance in a fast paced world. This outline shows how Nestlé has provided an outstanding quality in all of its brands which encouraged people to choose from its products. But sometimes when market profits seem to be more important than anything else, then this is when those companies fall in the danger zone; providing with products which are dangerous or detrimental to physical health. History: Food is the core element of our daily lives for it enables us to survive. When you balance and eat good quality food, you will insure a better standard of living. Here comes the role of Nestlé, appearing to be the largest food and beverage company in the world. Nestlé is often referred to as "the most multinational of the multinationals" due to its manufacturing facility. Nestlé has been applying its nutrition expertise in the development of products that contribute to the health and wellness of consumers, evolving into the world’s foremost Nutrition, Health and Wellness company. "Good Food, Good Life" is the foundational philosophy upon which Nestlé continues to build an ever-increasing portfolio of quality brands that not only deliver on great taste, but on nutritional value as well. Nestlé showed a very huge success and heritage for nearly 70 years since its first Middle East operation in Lebanon in the......

Words: 2416 - Pages: 10

Premium Essay

Nestle

...evaluate their core competencies and so on. PROFILE OF THE COMPANY Nestlé with headquarters in Vevey, Switzerland was founded in 1866 by Henri Nestlé and is today the world's biggest food and beverage company. Sales at the end of 2004 were CHF 87 bn, with a net profit of CHF 6.7 bn. We employ around 247,000 people and have factories or operations in almost every country in the world. The Company's strategy is guided by several fundamental principles. Nestlé's existing products grow through innovation and renovation while maintaining a balance in geographic activities and product lines. Long-term potential is never sacrificed for short-term performance. The Company's priority is to bring the best and most relevant products to people, wherever they are, whatever their needs, throughout their lives. BACKGROUND [pic]  Nestle was promoted by Nestle Alimentana, Switzerland, a wholly owned subsidiary of Nestle Holdings Ltd., Nassau, Bahama Islands. Nestle is one of the oldest food MNC operating in India, with a presence of over a century. For a long time, Nestle India’s operations were restricted to importing and trading of condensed milk and infant food. Over the years, the Company expanded its product range with new products in instant coffee, noodles, sauces, pickles, culinary aids, chocolates and confectionery, dairy products and mineral water. Nestle was incorporated as a limited company in 1959. In 1978, the Company issued......

Words: 13382 - Pages: 54

Premium Essay

Nestle

...Chauhan (PGP05077) ABSTRACT Nestle is the world’s largest food company, and among the world's 40 largest corporations. It operates in approximately 500 factories in 83 countries and employ over 230,000 people. In spite of its global reach, what makes Nestlé special is that each of its national companies has the flexibility to make their own decisions – in order to best meet the needs of their own people and communities. Each region can choose to sell the brands that satisfy their own consumers’ unique needs. And yet, as part of the larger organization, all benefit from access to global resources, decades of experience and our large chain of research and development centres. This makes it multidomestic in nature. The company has a history of various successful strategies which has helped Nestle each to a level which we see it today. This study is done to understand its various entry strategies in multiple geographies around the globe and also to understand its differentiating factor which make it the leading brand. Nestle has first mover and competitive advantage over its peers. It is known for its innovations, successful marketing strategies, R&D , CSR activities and localization across geographies. This study gives comprehensive information about Nestlé’s strategies which make them the market leader and stave off the competition. It also cites various examples of various innovations and disruptive strategies used by Nestle across the......

Words: 6846 - Pages: 28

Free Essay

Nestle

...Report for case study: changing nestle Introduction of the Nestle In this study, it tells about the history background of Nestle. Nestle begin with Swiss national organization, they just only sold through sale agents to countries outside of its home market. Then, in 1900, Nestle change approach to global expansion and begin purchasing local subsidiaries in foreign market. Nestle launch into American market when First World War. During World War, Nestle grep the opportunity to sell daily product and their demand increase. In Secondly War, Nestle feeling of isolation in Switzerland led to transfer of many executive offices offshore to the United State. The movement offshore is one of the alternatives by Nestle to increase efficiency and effectiveness of the company. Furthermore, Nestle make first diversified with L’Oreal and become biggest shareholder in that company. This is one of the alternatives to promote growth of the company. Then, Nestle made another merge with Alcon Laboratories In cooperation which is pharmaceutical and ophthalmic product. Now, Nestle have change their CEO to Brabeck- Leetmathe, he has replacing 10 new executive in the organization. Brabeck want to focus on developing the strength of the organization. Nestle choose to maintain their longevity of the organization rather than improve its short term operating profit. In point of view of technology, Nestle do not deny the important of IT as a tool that can be used within the organization, but they......

Words: 692 - Pages: 3

Premium Essay

Nestle

...NESTLE By Zou Zhen Introduction With 138 years of the Nestle Company originated in Switzerland. It was originally started in the production of baby food. " Nestle" means" little bird", this warm nest as the logo of the Nestle company, received by consumers know and love. It represent the Nestle company philosophy: caring, safe, natural, nutrition. As the largest food company in the world, Nestle uphold the philosophy and principles of people-oriented and quality as the most important. They provide quality food and bring good things to life for consumers around the world. Today, the Nestle Company is the largest food manufacturers in the world, it has more than 80 countries with nearly 500 factories, 250000 employees. In 2005, the annual sales of the Nestle Company amounted to 91 billion Swiss francs, grew 7.5% compared to the same period. Net profit also hit a record, reaching 8 billion Swiss francs. The Nestle Company' products are mainly involved in mineral water, dog and cat food, ice cream. They are in a leading position in these industries. In addition to milk powder, spices, chocolate candy, ophthalmic medical supplies and other industries also enjoy a high reputation. Although the production line is broad, covering all kinds of food, but in the eyes of consumers, Nestle is synonymous with instant coffee. Nestle International Communication The Nestle company according to the European market is more integration in the future, adopted such a new......

Words: 1765 - Pages: 8