Premium Essay

Nationwide Commercial

In: Film and Music

Submitted By telgner
Words 805
Pages 4
Major Assignment #2: Visual Rhetoric
Evaluating Visual Arguments: Advertisement Analysis Essay

The advertisement by “Nationwide”, one of the major insurance companies in the world, was broadcasted on the 5th of February in 2006, being the first ever Super Bowl commercial for its producers. As always, humor was expected to be the governing ingredient throughout the Super Bowl ads and, with that in mind, it is easy to tell that Nationwide was also hoping to score some touchdowns by using wittiness to connect with its audience. The commercial starts out as a cheesy, hair shampoo promoting advertising. Fabio, the main character and an Italian, blond-longhaired gondolier dressed in a white shirt with his chest showing, romantically floats down a canal in Venice being escorted by a beautiful young woman sitting next to a bunch of red roses whose long-brunette hair is moved by the wind while she is trying to get the gondolier’s attention. The scene is accompanied by romantic, slow, violin/fiddle music when a manly voice in a ton one recognizes out of fairytales pops in:
“From the man who brought fantasy to life comes a hair product born into reality – Fabio. Beauty has a face. Perfection a name – Fabio.” Other imagery, such as a white horse, a same colored flower opening in slow motion, Fabio blowing petals into the camera and between it all a shampoo bottle labeled “Fabio, Shampoo Di Italia” are shortly introduced before the gondola passes under a bridge after Fabio reaches for one of the red roses. “And now you can experience a shampoo worthy of only one man’s…..” Suddenly the voiceover and music stop, the beautiful woman looks up and winces when she notices that Fabio has changed. He has become an old, grey haired grandpa holding the rose out trying to make his move. Than, a new, clear/hard voice cuts in: “Life comes at you fast. Be ready…...

Similar Documents

Premium Essay

Advertising and Commercials

...the latest gadgets and of course the newest products. What started these phenomena? Advertisers have people wrapped around their fingers when it comes to new products that make your life more efficient. Advertisement companies have strongly emphasized the importance of being beautiful and how to do so. However, every so often these products leave the consumer with unrealistic aspirations. They discover ways to exploit the weaknesses of the consumers by offering superior merchandise to what they currently own. Advertisers have shaped our society with an unrealistic portrayal of an ideal foundation, leaving us defenseless against this regime. There are many definitions of beauty and there should not be one stereotype of how it should be. Commercials have a devious way of altering the societies perception of “beauty”. Looking natural and healthy was once the ideal portrayal of beauty. The meaning of being “beautiful” today has dramatically changed since our society has been brainwashed by the thousands of industries trying to sell their products. An example of this is the phenomena of looking young. Corporations have made us believe that the only way to truly look beautiful is to be young and flawless. There are millions of skin creams and formulas like Olay and L’Oreal to make your skin “wrinkle free” which will then result in magnificence. These types of companies have a large impact on the society and how they will respond. Along with being wrinkle free, there are many......

Words: 879 - Pages: 4

Premium Essay

Nationwide Application

...Every day is different at Nationwide. Every customer is different too, which is why it’s such an exciting and rewarding place to work. Whether you’re welcoming and servicing our customers, following up leads or providing information on our impressive portfolio of products, you’ll deliver an outstanding customer experience every step of the way. Our customers won’t be the only ones who benefit from your knowledge and expertise. Other team members will look to you for advice and guidance too. And because our package includes a generous bonus scheme that rewards the individual, as well as the team performance, you’ll get the recognition you deserve as well. A more talented person Confident, with plenty of drive and sales flair, you’ll work with some of the best products in the industry. It requires a genuine interest in people and the ability to quickly build rapport with them. Financial services experience is by no means essential. You could just as easily have developed your sales and customer service skills in another area of retail. Whatever your background, we’ll give you all the training you need to succeed. Add a talent for teamwork and we’ll teach you the rest. Not to mention provide you with exceptional training and excellent prospects. An employer you're proud of Our mutual status means we’re here to benefit customers, not shareholders. Our commitment to customers has always been what sets us apart from our competitors. And now, more than ever, our......

Words: 479 - Pages: 2

Free Essay

Analysis of Commercials

...comedy in this ad resulted in me remembering it, making it an effective advertisement. This Volkswagen Passat commercial uses ethos, pathos, and logos to make it such a successful advertisement. The ad uses these rhetorical strategies with different levels of effectiveness, however. In my opinion, the strongest of the three techniques is the use of pathos. This commercial is a prime example of pathos being utilized to persuade an audience. Pathos is the use of emotion to persuade the audience and this ad evokes a number of different emotions. I feel like the most effective emotion is humor. Watching the little Vader trying to use the force was priceless to watch. I remember seeing this commercial during the super bowl with my friends. We all laughed out loud when we saw the little Vader chasing his dog down the hallway with his hands aimed at the dog. The funniest part of the commercial comes at the end when the father turns the car on. Seeing the little Vader astounded at the car was even more hilarious than the rest of the commercial. Another emotion used in the commercial is adoration. One cannot help but find the little Vader irresistibly endearing. The use of these emotions would most likely appeal to adults with families. It is a car commercial, so it obviously is not tailored toward children since they do not buy cars. The fact that the people featured in the commercial are a family suggests that the intended audience is family oriented people. Personally, I found......

Words: 1007 - Pages: 5

Free Essay

Commercial Law

...Running head: Commercial Law 1 Commercial Law and How It Presides Over Company Dealings Travis L. Summers Columbia Southern University BBA 3210 Commercial Law 2 Abstract For a lot of businesses moral principles is something to be made clear and administered by higher-ranking management. Consider the point of view for and in opposition to this type of direct oriented arrangement. In today’s the human race it is all too ubiquitous to see additional and supplementary populace ambitious to gain accomplishments at an ever growing velocity. Modern civilization can and without a doubt is tagged as insatiable and inconsiderate, through my general time spent in selling, I have stumbled upon many of these variety of citizens. Commercial Law 3 What exactly is labor laws, cyber laws and ethics associated with the commerce law and why are these laws so important is today’s society? We will discuss this question and determine, why these laws are important to business in the world today. We also will discuss a few significant steps that have been approved over the last decade to look after the workforce of businesses in this country and overseas. After we talk about the above we can discuss who gets the protection and who is not allowed the said protection. Then the discussion will turn to the diversity among a contracted individual and a full time employee. The first act is a law that came......

Words: 1817 - Pages: 8

Premium Essay

Commercial

...Trucks Commercial – Van Damme Initially ı will clarify The Volvo Trucks – Van Damme commercial into 4 parts. These are originality , validity , new ( innovative value ) and targeted . I Choose Volvo Trucks – Van Damme commercial because of high quality harmony. First ı will talk about this commercial from originality . If ı look Volvo Truck commercial ı see brilliant originality. Its original , unique and never done before. At the beginning of the Volvo Truck commercial ı supposed the video is Van Damme film trailer but later ı see two Volvo trucks and heard impressive music. I think its very impressive and effective for audience. It started mysterious and thought-provoking. The effect of music have great role. Now ı want to talk about the second part. I think The Volvo Truck commercial is very validity. It say and gives validity messages. The message is smooth and comfortable drive. Today’s world comfort and the attentive driving significant role of human life so Volvo commercial give valid messages from people. The slightest mistake can affect human life. In this commercial Volvo says about the Volvo trucks safe driving. Volvo truck commercial say something new and gives message. It innovative and creative. It tells the viewer something new gives new messages. Volvo says my trucks innovator, smooth and safe. Volvo commercial targeted. It give message from other opponents and lots of people see and like this commercial. Its......

Words: 381 - Pages: 2

Premium Essay

Commercial Law

...‫اجتهاد دمعة فلسطين‬ ‫‪Commercial Law I‬‬ ‫جـامعة البحرين‬ ‫كلية الحقوق‬ ‫ترجمة مقرر‬ ‫‪The Commercial Law‬‬ ‫512 ‪Law‬‬ ‫باجتهاد الطالبة دمعة فلسطين‬ ‫تمت الترجمة على أساس شرائح دكتور المقرر وليس على‬ ‫أساس صفحات الكتــاب‬ ‫1‬ ‫اجتهاد دمعة فلسطين‬ Commercial Law I ‫فهرس الترجمـــة‬ Subjects Chapter Tow nature of commercial law ------------------------Chapter Three sources of commercial law----------------------Chapter Four natural persons--------------------------------------Chapter Five other natural persons-------------------------------Chapter Six Legal Person---------------------------------------------Chapter Seven Commercial Title-----------------------------------Chapter Eight Commercial Registration--------------------------Chapter Nine Keeping commercial book------------------------Chapter Ten Avoiding Illegal Competition----------------------Part Three The business premises---------------------------------Part Four Commercial Transactions-------------------------------Part Two . Chapter Two Features Of Distinction--------------Part Two . Chapter Three Classes of Commercial-------------Transactions Page Num 3 01 10 33 45 31 10 17 77 33 93 013 004 2 ‫اجتهاد دمعة فلسطين‬ Commercial Law I Chapter Two Nature Of Commercial Law ‫طبيعة القانون التجاري‬ Definition of Commercial Law ‫تعريف القانون التجاري‬  In the absence of any established legal ‫عند غياب أي اصدار قانوني‬  definition of the term “commercial law”, many writers on the subject have put......

Words: 30104 - Pages: 121

Premium Essay

Commercial Space

...Introduction The commercial space region consist of entrepreneurial space companies, emerging market for space capabilities and prime contractors. Space commercialization involves rendering or selling of services such as satellite communications, remote sensing, launching of space objects and the manufacturing, transferring and exchanging of space products for remuneration." Commercial space is divided into different areas which are: launch vehicle manufacturing and services, satellite manufacturing and satellite operation and services. The opportunity of using space to make money by selling goods and services to governments and private customers has become very prevalent in Europe, Nigeria and Russia and is growing rapidly. Government plats a huge and active part in the capitalizing and promoting of commercial space, they carry this role out by creating policies that are regulatory and polices that lead government agencies into purchasing services or hardware from companies.eg. Buying data from remote sensing satellite companies. “Space has become a global enterprise with the number of nations and firms with space goods and services growing rapidly. And not only are more people involved in space but also the unique advantages of the space environment have contributed greatly to the growing trend toward globalization through its almost universal coverage of......

Words: 2810 - Pages: 12

Free Essay

Commercial

...COMMERCIAL STORYLINE PRODUCT: Love foaming cleanser CAST OF CHARACTERS: Vince – may crush kay Ariane; friend nina Loida at Lizette; secret love ni Lizette Loida – friend nina Vince at Lizette; ang nakakaalam ng secret love ni Lizette para kay Vince Lizette – matagal ng inlove sa friend nyang si Vince Ariane – ang babaeng crush ni Vince Buranday – Bff ni Ariane Christian – Boyfie ni Ariane SCENE 1 LOCATION: It’s your own choice guys…. Naglalakad ang magbabarkadang Vince, Loida at Lizette habang nagtatawanan at nagbibiruan. Biglang mapapahinto si Vince dahil sa nakita. Titigil din sa paglalakad si Loida at Lizette, magtitinginan. Naglalakad ang magkaibigang Ariane at Jonalyn, habang nag-uusap, dadaan sa harapan ng tatlo. Habang si Vince ay sinusundan ng tingin si Ariane (facial expression: inlove). Magkakatinginan si Loida at Lizette. Magkikibit balikat si Loida habang nakatingin kay Lizette. Lizette, malungkot. End. Note: Bawat nasabing eksena kailangang nakafocus ang camera sa character. Huwag masyadong magalaw ang camera sa pagkuha ng eksena. Looks of the characters: Vince – dapat pogi ang dating Loida – simple lang Lizette – simple, walang make up (if possible gawing mukhang oily ang face) Ariane – charming, maganda (if pwede medyo sexy ang damit) Buranday – simple lang ------------------------------------------------- SCENE 2 LOCATION: anywhere Loida at Lizette nakaupo habang nag-uusap. Lizette mlungkot. Ikocomfort si Lizette.......

Words: 584 - Pages: 3

Premium Essay

Commercial Studies

...sCommercial Feasibility Study Commercial Feasibility Study (CFS) provides investigators with financial resources and domain expertise to assess the commercial relevance of an invention. The study, developed by a team including the investigators, Wheelhouse staff, Technology License Manager, and outside professionals, creates an overview of business issues related to an invention or discovery. When complete, the investigators will have an understanding of the viability of the technology and cost/benefit associated with commercialization. A CFS is valuable in helping to determine likelihood of commercial success, and the study can be further developed into a business plan. Up to $5,000 will be made available for CFS. An appropriate timeframe for the CFS will be determined by TLA and the investigator. CFS awards are to be used to hire qualified consultants or pay for (acceptable) studies. TLA will work with interested investigators to determine the appropriateness of a CFS and, once the feasibility study focus is agreed on by both parties, can also provide lists of resources. In some cases, the TLA Proof of Concept Program or other methods of verifying commercial potential of technology will be recommended. The commercial aspects of a project include the arrangement for marketing output produced by the project, and the arrangements for the supply of inputs needed to build and operate the project On the output side, careful analysis of...

Words: 1015 - Pages: 5

Premium Essay

Commercial Banks

...Commercial Banks A commercial bank is a type of financial intermediary and a type of bank. It raises funds by collecting deposits from businesses and consumers via checkable deposits, savings deposits, and time deposits. It makes loans to businesses and consumers. It also buys corporate bonds and government bonds. Its primary liabilities are deposits and primary assets are loans and bonds. For Eg: - Bank of Baroda, Canara Bank, Dena Bank etc.Commercial banks work with short term funds. Their working capital consists mainly of moneys deposited by customers and withdrawable by them on demand or on short notice. If a bank lends such moneys for long periods or keeps them blocked in any other way, it will be unable to meet the demands of its depositors for withdrawal of cash, and will be forced to go into liquidation. Commercial banks are the most important source of institutional credit in the money market. A commercial bank is a profit seeking business firm, dealing in money or rather dealing in claims to money. Commercial banks are the most important bank in India. The commercial banks account for over 80% of the total bank credit. Functions of Commercial Banks The commercial banks perform a number of vital functions. The functions of a commercial bank can be broadly classified into the followings: (1) Accepting Deposits: -The bank collects deposits from the public. The deposits can be of different types – such as:  Savings Deposits: - This type of......

Words: 1931 - Pages: 8

Premium Essay

Ys Commercial Halo-Halo

...CAMPAIGN PLAN Principles and Techniques of Advertising Y.S. COMMERCIAL HALO-HALO Planner: Harlene Anonuevo Researcher: Dyanara Franco and Ryan Aggasid Writer: Abby-Gail Sayat and Bridgette Guban Artist: Janille Isleta and Ed Jober Miciano BSBA MM 2-2S October 15, 2015 Professor: Aris Solis I. Introduction/Situational Analysis Company Profile: ‘IT’S ALL ABOUT THE TASTE’ For more than 20 years, YS COMMERCIAL ENTERPRISES has been a wholesale distributor of high quality domestic processed food products. The company manufactures and distributes premium quality bottled fruit products such as Nata de Coco, Ube Jam, Jackfruit et al principally under the YS brand. The company also has under its line household products under the SUNSHINE brand. The company sells its products to grocery chains and independent supermarkets and the other food service industries. Over that period of time, our business has become highly regarded because of our commitment to quality. In 1996, an investment group comes in and takes control of the company with new ideas and better financial resources to take care of its expansion scheme. Under the new management team, the company has enhanced its position in the competitive market with its new strategy, better image and excellent quality control over its product lines and hopefully towards new product innovations. Presently, we are gearing towards export markets. It is a new venture for the company, however it...

Words: 1061 - Pages: 5

Premium Essay

Commercial Banking

...EGERTON UNIVERSITY TOWN CAMPUS FACULTY OF COMMERCE DEPARTMENT OF ACCOUNTING, FINANCE & MANAGEMENT SCIENCE NAME: OCHIENG JARED OPONDO REG NO: C12/60275/09 GROUP: A FACULTY: COMMERCE COURSE: BCOM 330; Financial Institutions and markets TASK: TERM PAPER TITLE: COMMERCIAL BANKING IN KENYA PRESENTED TO: MRS. BOSIRE MARY PRESENTED ON: 19TH October 2011 ABSTRACT: This term paper analyses the commercial banking system in Kenya. In particular it focuses on the history of commercial banks from a general perspective then narrows down to Kenya’s context. It looks at the importance of commercial banks in Kenya, the roles/functions of commercial banks. It then focuses on the regulations that govern the commercial banks. Lastly it looks at the contribution of commercial banks to Kenya’s economy. TABLE OF CONTENTS Abstract 2 Table of contents 3 Introduction 4 The history and development of commercial banks 5 Importance of commercial banks 9 Roles of commercial banks 10 Regulations of commercial banks 13 Contribution of commercial banks to Kenya’s economy 14 Emerging trends in banking 17 Summary 18 References 18 INTRODUCTION A commercial bank is a type of financial intermediary and a type of bank. It raises funds by collecting deposits from businesses and consumers via checkable deposits, savings deposits, and time deposits. It makes loans to businesses and consumers. It also buys corporate bonds and government bonds. Its primary liabilities are......

Words: 4777 - Pages: 20

Free Essay

Commercial Analysis

...Commercial Analysis Extra Gum Commercial: The Story of Sarah and Juan Extra Gum released a commercial to touch the hearts of potential gum costumers. It is set up in the style of a music video to a touching love song. The video starts in a High School where are girl and guy, Sarah and Juan; meet eyes for the first time. Then Sarah offers Juan some Extra gum. The video then fast-forwards to Sarah and Juan after a date in a car and they have their first kiss. This kiss is also followed with Sarah offering Juan some gum. Then the montage quickly shows Sarah and Juan together in fall, winter, and even at Prom, after each Sarah continues to offer some Extra gum to Juan. Then as Sarah and Juan age, Extra gum seems to be a part of their life. Sarah offers Juan gum after their first fight and as she leaves to move away from him. Then as the montage emphasizes their love story and the distance now between them, it shows us something new. Now we see that Juan is drawing or writing on the Extra gum wrappers that Sarah gives him. Then when Juan visits Sarah in the city, Sarah is going to meet him. Sarah walks into a art gallery to find dozens of gum wrappers with pictures of each of the big moments in their relationship drawn on them. It appears that each time she offered him some gum, like the way they met, Juan would draw that moment on the gum wrapper and keep it. As Sarah is getting touched by the sediment, she comes upon a drawing of Juan proposing to her. In her surprise she......

Words: 732 - Pages: 3

Free Essay

Nationwide Homeworking Casestudy

...Diploma, Business and Management, Group A- LI CHOR KUE, (VIVIAN) Student number: 21003934 Tutor: Miss. Alison Bailey Date: 16 November 2010 Due date of submission: 30 November 2010 Business and Management (BAM) Nationwide Case study Part B Essay Nationwide have decided that home-working and flexible working opportunities are necessary for their business to be competitive. a) It is assumed that individuals will often have a preference for home-working because of achieving what is referred to as work-life balance. However, what factors are suggested in the case that may go against this idea, and demonstrating your understanding of the theories, discuss the reasons that this way of working may not suit all individuals. b) Managing a team of people in this kind of situation requires specialist skills from manager. Using examples from the case discuss the particular challenges managers face, and what the theories add to our understanding. a) Homeworking is paid work tasks carried out at home on a permanent basis. Generally speaking, it is a contractual arrangement which allows an individual to work at home- a kind of virtual team. It is one of the flexible employment options where workers are in electronic contact with a central office. Work-life balance is about people having a measure of control over when, where and how they work. “It is achieved when an individual's right to a fulfilled life inside and outside paid work is accepted and respected as the...

Words: 2454 - Pages: 10

Premium Essay

Commercial Banks

...COMMERCIAL BANKS Commercial banks are important financial intermediaries serving the general public in any society. In most cases, commercial banks hold more assets than any other financial institution, in some cases, even more than Central Banks. Apart from their many functions, commercial banks facilitate growth and development. They lend in many areas or sectors of the economy. Viewed from the real sector, they contribute to investments, employment creation, and by extension the process of economic growth. In Trinidad and Tobago there are 8 commercial banks as follows; • Bank of Baroda (Trinidad and Tobago) Limited • Citibank (Trinidad & Tobago) Limited • FirstCaribbean International Bank (Trinidad & Tobago) Limited • First Citizens Bank Limited • Intercommercial Bank Limited • Republic Bank Limited • Scotiabank Trinidad and Tobago Limited • RBC Royal Bank (Trinidad and Tobago) Limited There are many other institutions such as credit unions, development banks, mutual funds to name a few. However, notwithstanding this commercial banks can be described as the head of the financial system. They are by far the largest mobilizers of savings and providers of loanable funds. They now account for over 50% of the total assets of the financial system and far more than half of the financial savings of the domestic economy. (See Table 1) Assets of the banking System (2001-2008) [pic]With all these......

Words: 1842 - Pages: 8