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Marketing Strategy as Promotional Tools

In: Business and Management

Submitted By angela111944
Words 375
Pages 2
Promotional strategy is designed to sell a product. It is a one-way form of communication, from company to consumer, geared toward giving consumers the information necessary to make a purchasing decision. Promotions tell consumers about the product and how to get it. The purpose of promotion is to sell products and to build brand name. The promotional strategy is a two-way interaction between company and consumer designed primarily to increase sales, often by attracting new customers. Brand building is a side effect of promotional strategies, but it is not the purpose. Promotional strategies give away something, whether it is free product, money or other awards, as a way to bring in consumers who may not be attracted to the product under normal circumstances.
Promotional strategies can also increase sales through repetition. Promotional campaigns can cost a great deal of money and may not show immediate results. The promotional strategy is ideal for small to medium or even large companies with brand recognition. Examples of promotional strategy include scripted commercials, magazine advertisements, radio announcements, giving away coupons, printed information or free products/free sampling that inform the consumer about a product. It is also a mixed of advertising, promotion, personal selling and publicity for communication with its target market. Promotion constitutes the key tool that's used to deliver information about a product or service to consumers and the public at large.
Deciding on a marketing communicable strategy constitutes as the first level in developing a promotional strategy. The process should include how to contact a business, who the consumer is, and what message needs to be delivered.
Promotional strategy divides the market into different groups, deciding on which audience or group of people you want to target, understanding the target…...

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