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Marketing Robi Axiata Bangladesh

In: Business and Management

Submitted By rifatcity
Words 3471
Pages 14
1.0 Introduction

Mobile phone is a very common source of communication in these days. Most of the people are using mobile phone in the city and the urban areas robustly. At present, six different companies are providing mobile phone connections in Bangladesh. In comparison to the big population it is becoming a huge market for mobile phone service companies. Every company is trying to provide as much facilities as possible to do marketing campaign in many ways they have available in their hand. TM International (Bangladesh) Limited is formed a huge demand in this sector. The company known as ROBI across the country has more than two million subscribers both in prepaid and postpaid forms.

1.1 Introduction of the report

Each professional degree needs practical knowledge of the respective field of discipline to be fruitful. Our BBA program also is similar, relating to the exchange of theoretical knowledge into the real life practical situation. The report entitled “Mobile Services in Bangladesh: A case study on ROBI”. The main purpose of the preparation of the report understands the practical knowledge about marketing mix, STP and the SWOT analysis.

During the course, we were under the supervision and guidance of Ms Husna Ara, Faculty of Business Studies, East West University-Bangladesh.

1.2 Objectives of the report

Main Objective:

The main objective of this study is to prepare a paper on the specified topic implementing the knowledge that has been gathered over the semester at the East West University-Bangladesh.

Specific Objective:

The Objectives of this report are:-

• To give a clear idea about the company-Robi (Axiata Bangladesh Limited).

• To understand the SWOT & 4P processes involved with the ROBI

• To identify the image of customer about ROBI.

1.3 Methodology

Project Design: At first we got…...

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