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Marketing Plan for Big Apple

In: Business and Management

Submitted By mohdishamuddin
Words 495
Pages 2
Sensodyne is a toothpaste marketed for individuals with sensitive teeth[1] and/or dentine hypersensitivity. It is a registered trademark of GlaxoSmithKline which acquired it in 2001 in the purchase of Block Drug which developed it.[2]
The root of the tooth, or the dentin, is made up of microscopic "tubules" or pores. In some people, the root becomes exposed because of gum recession or gingivitis. Because the tubules are porous, hot and cold sensations (from hot or cold foods or drinks) can reach the nerve endings easily; the nerves fire, causing a sensation of pain or sensitivity.
Sensodyne works because the potassium ions and fluoride penetrate the dentinal tubules and depolarize the nerve, which blocks pain transmission. According to Nickolson (2007), “a dentifrice for desensitizing dentinal hypersensitivity needs to be used for at least two weeks to have an effect, and continued use is needed to avoid relapse” (p. 88).
Sensodyne
Dentinal hypersensitivity is a common problem with one in four adults suffering from this affliction.
If you feel a sharp pain when brushing your teeth, eating hot / cold foods or even chewing something fibrous, chances are you might be suffering from sensitive teeth. It is usually caused when gums recede and therefore, the dentine is exposed. Dentine contains the channels to the nerves, when triggered by hot/cold/sweet/sour food or while brushing your teeth, will transmit the pain signal to the nerves. The most common trigger for sensitive teeth sufferers are cold food.
Sensodyne toothpaste comes in Original, Fresh Mint and Fresh Mint Gel and has been clinically proven to be effective against sensitive teeth. The active ingredients in Sensodyne Fresh Mint & Sensodyne Fresh Mint Gel is Potassium Nitrate & Fluoride, while Sensodyne Original contains Strontium Chloride.
If you think you have sensitive teeth, consult your dentist. 1) Sensodyne Total Care toothpaste
Helps to protect sensitive teeth and contains Fluoride and Triclosan to help you fight plaque, maintain healthy gums, fight gum disease and prevent cavities. 2) Sensodyne Gentle Whitening toothpaste
Exposed areas of porous dentine can be prone to discoloration as well as sensitivity. With Fluoride to help prevent tooth decay, this low-abrasion toothpaste is formulated to gently yet effectively remove stains. 3) Sensodyne F toothpaste
Combination of paste and gel, Sensodyne F toothpaste for sensitive teeth keeps your breath feeling fresh for hours. Active Ingredients: Potassium nitrate 5%, Sodium fluoride 0.243% 4) Sensodyne Classic
Proven to relieve the pain of sensitive teeth, Sensodyne Classic toothpaste contains no Fluoride. Active ingredients: Strontium Chloride. 5) Sensodyne Pronamel
Everyday foods such as fruit, sodas, orange juice and wine contain acids that soften the enamel surface which is then more easily worn away by brushing. Sensodyne® ProNamel™ toothpaste actually helps to protect teeth from the effects of acid wear. It also provides relief for sensitive teeth.

CONCLUSION
Sensodyne toothpaste comes in Original, Fresh Mint and Fresh Mint Gel and has been clinically proven to be effective against sensitive teeth.…...

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