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Marketing Opportunities

In: Business and Management

Submitted By mitspatel
Words 2862
Pages 12
Part 1
(Short Question Answering, please refer to text book attached, all the activities are coming from text book at end of each chapter, answers can be found in related chapter. Words in blue are the answers that have been done, please complete the rest questions. McDonald’s has been used in most of the question, so use in any other case as well. Please include reference where needed, however no requirement on the number of reference.)
Activity 1
A small stationery shop recorded its diary sales for the years 2007 to 2011 in two tables provided
Dairy Sales Year | Units sold | Sales value | Average unit Value | Average unit profit | 2007 | 135 | $1,300.75 | $9.64 | $5.78 | 2008 | 98 | $988.82 | $10.09 | $5.05 | 2009 | 80 | $897.58 | $11.22 | $4.82 | 2010 | 48 | $803.3 | $16.74 | $7.03 | 2011 | 37 | $421.8 | $11.4 | $4.21 |

Percentage diary Sales by customer age group

Age group | 2007 | 2008 | 2009 | 2010 | 2011 | <30 | 32% | 29% | 16% | 11% | 6% | 31-50 | 40% | 40% | 51% | 52% | 61% | >51 | 28% | 31% | 33% | 37% | 33% | 1. What further information would you need to analyse information on market and business needs to identify marketing opportunities?
Good information is the foundation for good marketing, in order to identify marketing opportunities three main sources of information will be needed. Firstly, an organisation’s own record of their performance, in this case is the daily sales report. Secondly, specially commissioned market research conducted by the organisation itself, in this case is the percentage diary sales by customer age group. In additional, information from research organisations will be needed to identify marketing opportunities. Further information can be get from research organisations including comparative market information, competitor performance, customer requirements, legal requirements, ethical…...

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