Free Essay

Kk Birla V. R.S. Lodha

In: Miscellaneous

Submitted By aditi
Words 2819
Pages 12
CASE PRESENTATION
KRISHNA KUMAR BIRLA V. RAJENDRA SINGH LODHA AND ORS
(2008) 4 SCC 300

ADITI SAHAY
ROLL. NO. 577
BBA LLB (HONS.)
VTH SEMESTER

FACTS: 1. The facts of the case involve the controversial will of Late Priyamvada Birla executed in the year 1999 making R.S. Lodha the sole beneficiary. 2. Both M.P. Birla and Priyamvada Birla executed a mutual will on 10th May, in the year 1981, bequeathing their respective estate(s), barring certain specific legacies to the other and on the death of the survivor to the 'charities' to be nominated by the executors. 3. The said wills were revoked and another set of mutual wills were executed on 13th July, 1982. 4. Four executors were appointed for each of the wills, who are listed as under:
Executors for Madhav Prasad Birla’s will were Smt. Priyamvada Devi Birla, Krishna Kumar Birla, Kashinath Tapuria and Pradip Kumar Khaitan
Executors nominated in Priyamvada Birla’s will were Madhav Prasad Birla, Ganga Prasad Birla, Kashinath Tapuria, Pradip Kumar Khaitan. 5. 14th July, 2004: K.K. Birla, B.K. Birla and Yashovardhan Birla filed caveats in the Calcutta High Court, to oppose the grant of probate to the Will created by Mrs. Priyamvada Birla in 1999 (hereinafter referred to as the 1999 will) 6. 19th July, 2004: Caveats entered by Ganga Prasad Birla and Laxmi Devi Newar. 7. 19th July, 2004: The first respondent, R.S. Lodha filed an application for grant of probate of 1999 Will (P.L.A. No. 204 of 2004) before the High Court of Calcutta showing Smt. Laxmi Devi Newar and Smt. Radha Devi Mohatta, the two sisters of M.P. Birla, as the only heirs and legal representatives of the testatrix. 8. 22nd July, 2004: Caveat entered by Smt. Radha Devi Mohatta. 9. R. S. Lodha (first respondent) filed an application (titled GA No. 2721 of 2004) seeking discharge of caveats entered by or on behalf of K.K. Birla, B.K. Birla, G.P. Birla and Yashvardhan Birla before the High Court of Calcutta. 10. 30th July, 2004: The appellants filed their affidavits in support of the Caveats filed by them. Affidavits were also filed by Smt. Laxmi Devi Newar and Smt. Radha Devi Mohatta in support of the caveats. 11. 17th August, 2004: Two applications were filed by the executors of the mutual wills of M.P. Birla and Priyamvada Birla, as drawn on 13th July 1982, for grant of probate. It was based on the premise that even if the probate of the 1999 Will executed by Priyamvada Birla, is granted in favour of the first respondent, he would be under an obligation to abide by the directions contained in the purported mutual Wills. 12. A suit was filed in the High Court by the executors of the 1982 Will, claiming inter alia for a declaration that the first respondent as the alleged sole executor and beneficiary of the 1999 Will be prohibited from dealing with the assets of Priyamvada Birla in any manner which is inconsistent and contrary to the 1982 Will. 13. Two deeds of appointments dated 23rd August, 2004 and 24th August, 2004 were also executed appointing Yashvardhan Birla and B.K. Birla as surviving executors of the 1982 wills, in place of Priyamvada Birla and M.P. Birla respectively. The appointment of Yashvardhan Birla was accepted but that of B.K. Birla was not. 14. An application (G.A. No. 2721 of 2004) was filed by the first respondent to discharge the caveators before the Calcutta High Court.

Proceedings before the Calcutta High Court:
A learned Single Judge of the High Court allowed the application of discharge of the caveats filed by K.K. Birla, B.K. Birla and Yashvardhan Birla. However, the caveat filed by G.P. Birla was retained. R.S. Lodha also entered a caveat against grant of probate to the 1982 mutual wills. An application was filed for the discharge of caveat of R.S. Lodha, which was dismissed. Cross-objections were filed by RSL in the said appeal against retaining the caveat filed by G.P. Birla as also the appointment of Yashvardhan Birla as the executor of M.P. Birla. The appeals as also the cross-objections have been dismissed by the Division Bench of the Calcutta High Court.
PROCEEDINGS BEFORE THE SUPREME COURT
Submissions of the appellants: * The appellants contended that the will of late M.P. Birla ought to be executed in tenor so that all the bequeathed properties are applied towards charitable disposition and that the Calcutta High Court committed an error in ignoring the effect of the suit. Had the suit succeeded, caveatable interest would have accrued to the appellant, as the appellant was an executor of the 1982 will of the testatrix. As relatives, of the husband of the Appellants had a twofold duty: a. That R. S. Lodha applies the estate of the deceased subject to charitable disposition, in the event the probate is granted. b. That he will not take it as his absolute properties * Rule 30 of the Calcutta High Court Rules lays down a purported qualification for entering into a caveat. Since no such requirement is mentioned in section 295 of the Indian Succession Act, 1925, therefore the rule is ultra vires to the same. * The caveators, being co-sharers of the testatrix in respect of Kumaon Orchards wherefore an agreement had been entered into on 15th July, 1997 conferring a right of pre-emption against any co-sharer, must be held to have sufficient interest in the estate. * Section 92 of the Code of Civil Procedure, would be attracted in case of charitable disposition of properties, which requires that interest must be shown to exist in relation to the trust and not the trust property. * Since the extent of right of a person for lodging a caveat had not been laid down under a statute, the decisions rendered from time immemorial holding that only a bare right (which would also mean a bare contention, i.e., which would give rise to an arguable point at the hearing constitutes a caveatable interest) should be held to be still a good law. * Mr Yashvardhan Birla, the grand nephew of M.P. Birla, the executor in accordance with the deed dated 24th, July, 2004 and thus had sufficient caveatable interest. he had has adequately shown his interest in the three proceedings in connection with the dispute : a. Grant of probate of 1982 wills b. Grant of probate of 1999 will c. Suit filed by the Birla family to enforce the agreement of M.P. Birla and Priyamavada Birla regarding the 1982 will.

Submissions of the respondents: * According to the Hindu Succession Act, 1956 there is The 1982 Will of M.P. Birla is not affected by the 1999 Will, particularly, when appellants are not the legatees of the will and as such the question of surviving executor deriving any interest in his place would not arise. For the same reason, persons claiming to be executors of the 1982 Will have no caveatable interest as mutual Wills are not rival Wills. * No possibility of any person other than heirs to derive a remote interest in the estate of the deceased, the decisions of various High Courts to the effect that the reversioner and/or distant relatives would have a caveatable interest are no longer good law. * In answer to the submission of the counsel for appellants that Rule 30 of the Calcutta High Court is ultra vires to the Indian Succession Act 1925, the counsel for respondents stated that the rule was framed in accordance with section 122 of the Code of Civil Procedure, 1908, and was therefore valid in law.

QUESTION OF CAVEATABLE INTEREST * Responding to the question of rule 30 of the Calcutta High Court rules being ultra vires to the Act, the Supreme Court opined that High Court, in exercise of its powers conferred upon it under Section 122 of the Code of Civil Procedure and under Article 227 of the Constitution of India in exercise of its supervisory jurisdiction, could frame such Rules. * Elizabeth Antony v. Micheal Charles John Chown Lengara
The petitioner had claimed a caveatable interest, against the grant of probate of the testatrix’s Will, on the plea that the said Will was forged. Caveatable interest, therefore, was claimed as an executor and legatee of the Will. The court opined that while granting a probate, the court would not decide any dispute with regard to title. A separate suit would be maintainable for the same or if probate is granted, the plaintiffs would have a remedy under Section 263 of the 1925 Act. This opinion of the court was backed by a plethora of judgments such as Chiranjilal Shrilal Goenka v. Jasjit Singh and Ors and Basanti Devi v. Raviprakash Ramprasad Jaiswal * Mutual will
Since a Will represents the last wish of the maker, it is revocable till the death of the testator. In case a Will is modified during the lifetime of the testator, the latter Will will be probated. Despite the existence of a mutual Will, the representative under the latter Will will take the property. He, however, takes the property subject to the terms of the Mutual Will. In resolving the question, the learned judges referred to Halsbury's Laws of England:
“...Even when there is such an agreement and one party has died after departing from it by revoking or altering the will, the survivor having notice of the breach cannot claim to have the later will set aside, since the notice gives him the chance of altering the will as regards his own property; and the death of the deceased party is itself sufficient notice for this purpose. If, however, the deceased has stood by the agreement and not revoked or altered his will, the survivor is bound by it, and although probate will be granted of a later will, the survivor is bound by it, and although probate will be granted of a later Will made by him in breach of the agreement, since a court of probate is only concerned with the last will, the personal representatives of the survivor nevertheless hold his estate in trust to give effect to the provisions of the joint will or mutual wills. * The Supreme Court came to the conclusion that the mere event of existence of mutual wills or a suit filed, are not enough to create a caveatable interest. In fact, the court opined, the appellants had disentitled themselves from holding a caveatable interest, by challenging the title of the testatrix herself. Finally, the Supreme Court zeroed down on the following principles in relation to mutual wills: * A Will made in prejudice of an agreement will nevertheless be effective as a Will as it is by its very nature and by its very essence a revocable instrument. * A subsequent infringing Will would be valid even if it revokes an earlier Mutual Will. * Similarity of the terms would not be enough to establish the necessary agreement. * Whether a legatee has taken any benefit under the alleged Wills of 1982 would, however, be relevant. * FAMILY INTEREST
The court accepted that the sisters of M.P. Birla were the rightful legal heirs of the Priyamvada Birla. The court stated that upon the death of M.P. Birla’s sisters, the property would devolve to their legal heirs, not by virtue of being M.P. Birla’s legal heirs, but in their own right. The sisters belong to Class II of the Schedule of the Indian Succession Act, 1925. The Agnate appellants, not being the legal heirs of the deceased couple, do not hold any valid caveatable interest, in the presence of Class II heirs of the testatrix. * SPIRITUAL WELL BEING
In response to the appellant’s plea that they had an interest in the spiritual well being of the testatrix, by virtue of cousins, was rejected by the court without much ado. Such a contention was found to be frivolous. It was emphasized that after the enactment of the Hindu Succession Act 1956, such a consideration has lost its relevance. The doctrine of ‘larger circle of the caveators being the Birla family members’ and the plea to protect the spiritual well being of the family members does not hold good. * QUALITY OF TITLE
The affidavit filed by Mr, K.K. Birla, raised two basic points of contention, firstly, the genuineness of the 1999 Will and also the power of the testatrix to execute the same. No contention, however, has been raised that they have a caveatable interest keeping in view the spiritual life of M.P. Birla and the testatrix as a member of the family or otherwise. The Court found the claim of the caveatable interest on this basis to be “unacceptable”. * EXECUTORS OF THE WILL
B.K. Birla had claimed caveatable interest in the capacity of the executor of the 1982 Wills. However, the Supreme Court stated that an executor can act only upon the death of the testator and not during his life time. The submission of the Counsel for appellants that the executors had interest even during the life time of M.P. Birla is accepted the same would not hold good in law. As M.P. Birla predeceased Priyamvada Birla, he never became an executor therefore the question of filling up of any vacancy did not arise. By this reason, the appointment of B.K. Birla does not create a caveatable interest.
On the other hand, G.P. Birla did possess caveatable interest, by virtue of being the executor of the Will.
Although the High Court had confirmed the appointment of Yashvardhan Birla as executor in place of M.P. Birla, the Supreme Court disagreed to the same. They reasoned that since there is nothing to show that any vacancy has been created by reason of death of Priyamvada Birla, Yashvardhan Birla could not have been appointed in her place. * The Supreme Court also refused to accept the argument of the appellants that the respondent was an outsider. The court observed, that testamentary devolution of property was the right of the owner and she had every right to bequeath her property to anyone she so wished, even depriving her family members in the process if she so desired.
Hence, Supreme Court recognized the caveatable interest of the respondent (R.S. Lodha) as the beneficiary of the 1999 Will.

RATIO DECIDENDI
A caveatable interest would mean an interest in the estate of the deceased to which the caveator would otherwise be entitled to, subject of course, of having a special interest therein.

Appellants being merely executors would not clothe them with a right to lodge a caveat as by reason thereof they did not derive any caveatable interest in the estate.

PRESENT SITUATION
The term "caveatable interest" has not been defined in the Act, but the same has been used and interpreted in some of the judicial decisions.

In Nobeen Chunder Sil and others v. Bhobosoonduri Dabee, a two-Judge Bench of Calcutta High Court considered whether the persons who had obtained money-decree and got attached share of one of the heirs of the deceased and mortgagees of the immovable property left by the testator were entitled to oppose the grant of probate on the basis of Will executed by the owner in favour of his wife purporting to grant his entire property for her life and after her death to his sons.

In the case of G. Jayakumar v. R. Ramaratanam the phraseology in section 283 of the Indian Succession Act indicates that "all persons claiming to have any interest in the estate of the deceased" may be issued citations. The provision of Section 283 is intended to give the widest possible publicity to the probate proceedings and to give an opportunity to any person having the slightest and even the bare possibility of an interest in the proceedings to challenge the genuineness of the will and place before the court all the relevant circumstances before a grant in rem is made in favour of the person claiming probate.

In the present case, the Supreme Court did not accept the above argument. However, in a another case of 2008 itself, the Supreme Court presented a conflicting view on the subject stating that a person who is having a slight interest in the estate of the testator is entitled to file caveat and contest the grant of probate. The Supreme Court in fact, in its most recent judgment of Jagjit Singh & Ors. vs Pamela Manmohan Singh left the question unresolved and the matter is still sub judice.

--------------------------------------------
[ 2 ]. 1990 2 SCR 486
[ 3 ]. [1993] 2 SCR 454
[ 4 ]. AIR 2008 SC 295
[ 5 ]. Halsbury's Laws of England, Fourth Edition, Volume 50, page 108
[ 6 ]. (1881)ILR 6 Cal 460
[ 7 ]. A.I.R. 1972 Madras 212…...

Similar Documents

Free Essay

Aditya Birla Analysis

... 1220716 Section V --------------------------------------------------- Submitted To Latha Ramesh Assistant Professor-Finance Christ University Institute of Management | Introduction Grasim Industries Limited, a flagship company of the Aditya Birla Group, ranks among India's largest private sector companies, with a consolidated net revenue of Rs.216 billion and consolidated net profit Rs.22.8 billion (FY 2011). Starting as a textiles manufacturer in 1948, today Grasim's businesses comprise viscose staple fibre (VSF), cement, chemicals and textiles. Its core businesses are VSF and cement, which contribute to over 90 per cent of its revenues and operating profits. The market capitalization is INR 92 Crores. The Aditya Birla Group is the world’s largest producer of VSF, commanding a 21 per cent global market share. Grasim, with an......

Words: 1781 - Pages: 8

Premium Essay

R.S. Thomas

...R.S. Thomas. The Poetry Archive website. Web. 03 November 2012. This website is a valuable resource that looks inside the life of poet R.S. Thomas. The article provides a well thought out timeline of Thomas’ life. The main focus of the article wasn’t about his childhood but about his poetry, the driving forces and thought behind such poetry. The article claims that “Thomas wrote over 1,500 poems in his life and although there were developments in subject and style - from the early poems rooted in the physical realities of place to the more abstract and metaphysical investigations of his later work - his poetry was consistent in its seriousness of purpose.” Thomas lived a simple life with those closest to him and put people above material objects. The author of this article did an excellent job of focusing on R.S. Thomas and his poetry. This source also allows readers information they might not have known about the poet. For instance although he was of Welsh nationalism he wrote in English because he wasn’t comfortable enough to write poetry in his native tongue. The article briefly touches on different time frames in the poets’ life and doesn’t stay on one topic too long. By using that approach the author was able to move quickly along and give a little background history that might make a reader understand more about the man behind the poems and why he wrote them with so much intensity and passion. David E. Anderson: “R.S. Thomas: Poet of the Cross” Religion & Ethics...

Words: 492 - Pages: 2

Free Essay

V for Vendetta

...that I saw for the first time, V For Vendetta, blew my mind when I started analyzing it deeper. The movie is based around the idea of social change and revolution. The main character, V, can only be considered a ‘terrorist’ despite the well meaning he has behind his actions. This movie has fans in great numbers due to our ability to relate with V. His charisma shows through making him seemingly charming and dramatic. The movie is a symbol of rebellion, the possibility of a simple idea changing the world. As I watched the movie, a theme of terrorism seemed to arise. V is made to be likable yet he is doing anti government actions and behaving in a way that we would usually be more resilient against and brutal towards. The idea that V is fighting against an all-controlling government helps us accept that V is technically a good guy, fighting for freedom like the United States. Another common theme throughout the film is lies and deception. The government shields the truth from the public, even though they know it couldn’t possibly be true. For example, when they lie about the blowing up of the statue in the beginning. The government continues to lie about the state of danger the country is in by showing inaccurate news reports of officers shooting their own peers who happened to be dressed like V, but the government portrays the fallen officer as V, himself. The use of lies in the story line only continues when V takes Evey by false imprisonment. V portrays himself as the......

Words: 716 - Pages: 3

Free Essay

Birla Case

...Birla #1: The “Unknown” Global Indian Conglomerate The Aditya Birla Group is an Indian multinational conglomerate headquartered in Mumbai, Maharashtra, India. The group is primarily structured around its three holding companies: Grasim Industries, Hindalco Industries and AB Nuvo. These companies through their respective subsidiaries are into various areas like viscose staple fibre, metals, cement (largest in India), viscose filament yarn, branded apparel, carbon black, chemicals, fertilizers, insulators, financial services, telecom (third largest in India), BPO and IT services. Many of them exist to support the group's strategy of vertical integration. Before liberalization, the group had to grapple with issues like the license raj and bureaucracy. However the 1991 economic liberalization opened the door of opportunities to become truly multinational. Also Kumar Mangalam Birla's take over as the Chairman of the Aditya Birla Group in 1995 after the death of his father, Aditya Birla, proved fruitful. All apprehensions about his ability to lead the group with varied interests in textile and garments, cement, aluminum, fertilizers etc. were put to rest under his leadership. He had also grown to become one of the most respected industrialists in the country. With his strong emphasis on building a culture of meritocracy, the Aditya Birla group expanded into Telecom, Software, BPO and other areas while consolidating its position in existing businesses. Unlike his predecessors,......

Words: 1182 - Pages: 5

Free Essay

Organizational Culture of Aditya Birla Group

...I want to explain you about Aditya Birla Group, the third largest Indian Multi-National organization. It is head quartered in Mumbai, India. The group consists of 136,000 employees belonging to 42 different nationalities with gross revenue of approximately US $40 billion in the year 2012. This group operates in 36 countries including India. The values of this group were designed to serve its stakeholders. Their mission is to deliver superior value to their customers, shareholders, employees and the society. The terminal values of this group are integrity, commitment, passion, seamlessness and speed. These were mainly concentrated on developing service to their stakeholders, especially the customers. Coming to the instrumental values, they have different rules and conducts for different companies organized by them but all of them were mainly concentrated on providing a pleasant work environment for their employees, which they believe motivates their employees and makes them give their maximum efforts in work. They provide all the facilities to their employees which they want in innovation. The Aditya Birla Group’s CSR- Corporate Social Responsibility has a Centre for Community Initiatives and Rural Development through which they adopted the rural areas around its industries and developing them in all the fields. With regard to their service in development of rural areas, Government of India sharing some funds to them from the Human Development sector of 5 year Plan. All......

Words: 258 - Pages: 2

Premium Essay

V Chip

...The V-Chip Nicholas Vess XCOM/225 8 November 2013 Charles Webster The V-Chip Most television programs are now assigned a rating according to the system established by the television industry and, based on these ratings, the V-Chip can block content deemed not suitable by the owner. This is very effective when trying to block unsuitable programing from children. Since the device blocks anything rated inappropriate, children will not see the offensive material. Parents can now be certain that even when their children are watching television in another room, the content will still be suitable. Live shows may be a little more difficult to censor in this manner, however most live show get coded with a rating as well, based on the nature of the event. Video games, music and movies are harder to censor. As with anything else, the discretion of the parents has to come first. The parents are the ones who have to educate their children on what is and is not suitable to watch, play or listen to. I believe that the V-Chip has become a scapegoat for some parents, making them think it is no longer their responsibility to shield their kids for offensive programming. People are still going to complain, but television stations have done what they have needed to. I feel that any concerns about programming should be cordially denied. If you are not a fan of the program being shown, there are literally hundreds of other television stations......

Words: 278 - Pages: 2

Free Essay

Aditya Birla Case Study

...Class name Date Aditya Birla Group: Global Vision – Indian Values Aditya Birla Group (ABG) was a US28$ billion worth corporation back in 2008. With the number of over 100,000 employees, business operations were spread all over the world including the wide variety of product and service companies. The product portfolio comprised Aluminum, Copper, Fertilizers, Textiles and Cement, Insulators, Viscose Filament Yarn, Carbon Black, Insurance, Telecommunications and Business Process Outsourcing. Over the years, the ABG approached the methods of strategic alliances and acquiring big producers, adding to the value chain of the business, from metal to downstream products. By entering an international joint venture with NGK Corporation of Japan, the company was expected to open up to global markets and provide access to the latest in product and manufacturing technology. The idea was to exit from that area of business where they couldn’t compete due to a lack of competencies and business strengths. Kumar Mangalam Birla (Chairman of the Group) introduced several organizational and management changes that focus on learning centers, young managers and organizational health surveys. Along with the Aditya Birla Sun awards, this approach resulted in healthy competition among the companies. The growth strategy in this case study is mainly based on the......

Words: 1280 - Pages: 6

Premium Essay

Kk-Adv N Diad

...partner or enlarge the equity base through and initial public offer before divesting [10]. Indian government has been conservative in allowing partial privatization of strategic sectors like power supply, telecom, banking, roadways, insurance, civil aviation, postage and telegraph services etc. Mostly, both state owned enterprises and privately run enterprises co-exist in these sectors. Government uses the shield of social interests of the employees of the PSUs to camouflage the interest of the bureaucrats and politicians. However, intensified competition of the delicensed and liberalized sectors have surely made the lethargic state owned enterprises to pull up their socks and shedding the complacency of monopoly to face the competition [14]. V. ADVANTAGES OF PRIVATIZATION Privatization indeed is beneficial for the growth and sustainability of the state-owned enterprises. The advantages of privatization can be perceived from both microeconomic and macroeconomic impacts that privatization exerts. A. Microeconomic advantages: • State owned enterprises usually are outdone by the private enterprises competitively. When compared the latter show better results in terms of revenues and efficiency and productivity. Hence, privatization can provide the necessary impetus to the underperforming PSUs [16]. • Privatization brings about radical structural changes providing momentum in the competitive sectors [16]. • Privatization leads to adoption of the global best practices along with......

Words: 2546 - Pages: 11

Free Essay

Aditya Birla Group Marketing Case Study

...The Aditya Birla Group is an Indian multinational conglomerate headquartered in Mumbai, Maharashtra, India. It operates in 33 countries with more than 136,000 employees worldwide. Following are the various businesses under this group: 1. Cement (largest in India) 2. Telecom (third largest in India) 3. Branded apparel 4. Financial services 5. BPO and IT services 6. Others like viscose staple fiber, metals, viscose filament yarn, chemicals, fertilizers, insulators It is the third largest Indian private sector conglomerate behind Tata Group with revenue of just over USD 100 Billion and RIL with revenue of USD 74 Billion. For the BCG analysis we have focused on few of the SBU’s of Aditya Birla group. Based on the market share of the BSU in its sector and on the total market growth we have divided those selected BSU’s under various heads – Star, Question mark, Cash Cows, Dogs. Following are the focused BSU’s for the assignment: Birla Sunlife Insurance: Birla Sun Life Insurance Company Limited (BSLI) is a joint venture between the Aditya Birla Group and Sun Life Financial Inc, leading international financial services organization from Canada. The AUM of BSLI stood at 21062crore as on March 31, 2012, while the company has a robust capital base of Rs. 2450crore. Birla Sunlife market share in India is 2.46%. The biggest competitor in Life insurance market is LIC with 63.47%. Idea Cellular Limited: Idea Cellular is a telecommunication sector company dealing in cellular......

Words: 1097 - Pages: 5

Premium Essay

Aditya Birla Chemicals (India) Limited

...Aditya Birla Chemicals (India) Limited [pic] Caustic Soda Lye |Physical Properties | |Appearance |Colourless viscous liquid. | |Boiling point |142- 148oC | |Fusion Point |12- 15 oC | |Specific Gravity |1.52 at 20°C | |Physical state |Lye | |Solubility in water |Complete | |pH |14 | |Odour |Odour less | |Others |Soluble in alcohol, methanol, and glycerol | |Chemical Identity ...

Words: 323 - Pages: 2

Premium Essay

Lodha Marketing Case

...Soar for More –Marketing Case 2014 Presents Soar For More Marketing- Case Study - 2014 Soar for More –Marketing Case 2014 Preamble: Monsoons had just arrived in Mumbai and as the dark clouds began to encompass the sky in the evening, offices called it a day. Unabated by these rains, the construction of bustling high rises which were determined to pierce through the skies, was ubiquitous. Sanjay Sarkar, the Head of Marketing at Lodha Group, was looking at the skyline of this city through his glass chambers with a sense of pride that the tallest and the grandest of them for many years to come will be The World Towers, world’s tallest residential building with Armani designed residences. Lodha Group was widely acclaimed for delivering the finest projects, and for those who have had a remarkable experience from buying a Lodha property, the choice for buying a second residence was markedly another Lodha property. At this thought, Sanjay was pondering over the annual numbers and it occurred to him that so far 14% of the entire group’s revenue in 2014 was from Loyalty and Referral bookings, which were sparked by a loyalty program that was earlier unheard of in real estate industry. Loyalty program rewards repeat purchases and referral bookings in kind, ranging from a fully sponsored trip to the Milan Fashion Week with front row seating to an exclusive A R Rahman concert. The program’s objective is also to drive more loyalty and referral bookings from the existing......

Words: 1082 - Pages: 5

Free Essay

V for Vendeta

...3434 11/23/15 V for Vendetta Analysis WR 111 C Analysis In the film, V for Vendetta, the director James McTeigue implies that ideas are bulletproof because the idea lives on through the people you've touched. The movie starts off with V saving a fearful women named Evey. She is scared of everything because her parents were killed and she watched her mother get beaten by government officials. V then goes on to explain his beliefs and ideas, and he even shows her his first act of rebellion by destroying the Old Bailey. They then run into each other a couple more times before the main events of V imprisoning Evey to help her lose her fears. She ends up wanting to die rather than give up any information for V's arrest. V does this to help her lose her fears and see what he had to go through partially. His main thing was for her to lose her fears so she would help him execute his main act of rebellion to free the society of their fear and for his ideas to live on. Once he gets all of London to follow his idea, he knows his idea will be bulletproof and it will live on through everyone he touched. V was a victim of a government ran epidemic. The government was experimenting on London natives trying to find a substance to make a super soldier who held a cure and use a illness to be a devastating chemical warfare weapon. V actually held the cure and he was the super soldier the government was trying to make. The whole laboratory went up in flames and burned down unfortunately...

Words: 1076 - Pages: 5

Premium Essay

Kk Mart and 7 Eleven

...nation is very high. This helps them negotiate supportive pricing and conditions that let 7 eleven franchises to impose such high prices and retaining high profit margins with them. KKMART KK Mart also operates 24x7 365days which makes it a tough and good competitor to 7-Eleven (KK Group, 2014). The owner of KK Mart felt that the time we are in is very busy and hectic therefore time to our families should be given. The locations are such that you can come anytime of the day and find parking rather than bustling through traffic during jams. KK mart has around 62 outlets just in the Klang Valley area and are now growing to other areas as well. KK mart is a very family oriented supermarket and provides goods like groceries, vegetables, mops etc. The value proposition that KK mart provides is ‘affordable and homely’. They provide such goods that a family may require and at any point of time. They cater to the basic necessities of the family ranging from vegetables to mops to shuttle cocks. If we compare 7 Eleven and KK Mart in terms of their prices :- Food Items | 7- Eleven | KK Mart | Maggi Hot cup | RM2.40 | RM1.80 | Coke 1.5litre | RM4.80 | RM3.50 | Eggs 10's | RM5.20 | RM4.90 | Maggi Tomato Sauce | RM3.80 | RM2.70 | Mister Potato Chips (75gm) | RM3.70 | RM2.30 | KK Mart turns out to be cheaper as their Value proposition caters to the families whereas 7 eleven caters to youngsters or young adults. Focusing at the extrinsic factors: 7 Eleven......

Words: 3443 - Pages: 14

Premium Essay

Aditya Birla Retail Ltd

...CHAPTER 1 GENERAL INTRODUCTION INTRODUCTION OF THE STUDY Retailing in India is receiving global recognition and attention and this emerging market is witnessing a significant change in its growth and investment pattern. It is not just the global players like Wal-Mart, Tesco and Metro group are eying to capture a pie of this market but also the domestic corporate behemoths like Reliance, K K Modi , Aditya Birla group, and Bharti group too are at some stage of retail development. Reliance, announced that it will invest $3.4 billion to become the country's largest modern retailer by establishing a chain of 1,575 stores by March 2007. The last couple of years have been rosy for real estate developers and the retailers are finding suitable retail space in prominent locations. The industry is buoyant about growth and the early starters are in expansion mood. There is increased sophistication in the shopping pattern of consumers, which has resulted in big retail chains coming up in most metros; mini metros and towns being the next target. Consumer taste and preferences are changing leading to radical alteration in lifestyles and spending patterns which in turn is giving rise to new business opportunities. Companies need to be dynamic and proactive while responding to the ever-changing trends in consumer lifestyle and behavior. Retailing consists of the sale of goods or merchandise from a fixed location, such as a department store, or by post, in small or individual lots......

Words: 7607 - Pages: 31

Premium Essay

Manageent in Aditya Birla Group

...Motivation in an organisation. The Project submitted is true to the best of our knowledge. Signatures Riddhimaan Nandgaonkar (07B431) Pravin Nadar (07B402) Akshay Jain (07B418) Rishabh Dwivedi (07B410) Chirag Mehta (07B464) Brian Ridley (07B440) Ravindra Thakur (07B452) Certificate I Hereby certify the project done by : ________________________________ from Vidyalankar School of Information Technology on the topic of Human Resource Planning and the information submitted is true to best of my knowledge. _____________ (Project Guide) Table of Contents Introduction 1 Motivation 4 Application in business 8 About Aditya Birla Group 11 Motivation in Aditya Birla group 14 Conclusion 24 Bibliography 25 Webliography 26 Annexure 27 Introduction Ask any person who is successful in whatever he or she is doing what motivates him/her, and very likely the answer will be "goals". Goal Setting is extremely important to motivation and success. So what motivates you? Why are you in college? If you are in college because that's what your parents want, you may find it difficult to motivate yourself. Sure, it's possible to succeed with someone else providing the motivation for you. ("If you graduate from college, I'll give you a car!" or worse "If you don't graduate from college, you won't get a car.") But motivation that comes from within really makes the......

Words: 4963 - Pages: 20