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Procedia - Social and Behavioral Sciences 99 (2013) 886 – 892

9th International Strategic Management Conference

Using SWOT analysis and SEM to prioritize strategies in Foreign exchange market in Iran
Mohammad Shariatmadaria, Amir Homayoun Sarfarazb , Pegah Hedayatc,
Kiyan Vadoudid,b a,b,c Islamic Azad University - Tehran, Iran,


Politecnico di Milano, Milano, Italy

Recently, due to international prohibition on Iran, foreign exchange market of Iran is facing with a severe crisis. In this situation adopting best strategy is vital for Iran. One of the best ways to select strategy is SWOT analysis. SWOT analysis is a powerful tool to identify strategies by strengths and weaknesses, opportunities and threats. Consequently, it is very important to prioritize strategies for organizations. Thus there are various methods presented for determining the priority of the strategies. This paper offers a new and statistical method that using the structural equations model, creates a second-order factor analysis model for each of the strategies SO, ST, WO and WT and the best model is chosen according to the AIC criterion. Comparing this approach to
ANP reveals that ANP method is very complex and time wasting while the mentioned method is very easy and simple.

Keywords:Foreign exchange market, SWOT analysis, second order factor analysis, criterion AIC, structural equations model, the ANPmethod


© 2013 The Authors. Published by Elsevier Ltd.
2013 Published by Elsevier Ltd.Selection and/or peer-review under responsibility of the 9 International Strategic
Selection and peer-review under responsibility of the International Strategic Management Conference.

Management Conference
1. Introduction

Due to international prohibition on Iran, foreign exchange market of Iran is…...

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