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Intergrated Media Planning

In: Business and Management

Submitted By mamacitanita
Words 337
Pages 2
Media vehicle- the specific carrier within a medium category

media objectives
Goals to be attainable by the media strategy and program
Media strategies decisions on how the media objectives can be attain
Medium
general categories of delivery system including broadcast and print media
Media Planning a series of decisions involving the delivery of message to audiences reach percentage of portion of different audience member exposed atleast once in the time period coverage the potential of audience that might receive the message through the vehicle frequency number of times the receiver is exposed to media vehicle in a time period
Media Mix combination of media vehicles and media categories which make up a schedule
Effective frequency range of frequency required for a message to have its intended effect, often at 3 + 4+, 3-10 impression per relevant time period day part broad television time segment such as early morning, day time. Early fringe, prime time. Fringe weekend.
Insertion
number of advertisement placed in a vehicle with in a specific time periods
Tabloid
newspapers withing page size that is approximately half that of broadsheet or standard newspapers circulation the number of copies a publications distribute on average cycle of time. It is one of the principle factors used to set advertising rate controlled circulation distribution method in which only qualified subscribers (such as architects, engineers or doctors) receive a publications usually for free also called qualified circulation.
Audit Bureau of circulation
An in depth examination of a publishers's record that assure buyer that a publication's circulation claims are accurate and veritable readership total number of primary and pass-along readers of publication bleed page printing industry term for a page on which that printed (linked) area doesn't have the…...

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