Premium Essay

Indigo Airlines

In: Business and Management

Submitted By rashidsaba
Words 3673
Pages 15
Strategic Plan and Focus
To achieve the firm's strategic direction, the firm's objectives, mission, aims, goals and competitive advantage have been created to offer an image and vanguard for the firm's success. In accumulation, to determine the extent of the services and products that are offered by the organisation, and the primary environmental commitment towards nation and the aviation industry, are also important aspects of the company's strategic direction and focus.
Mission Statement
Indigo airlines aims to become the number one leader in the low cost airline industry of India, offering the best service and ensuring highest standards of quality at low cost to the customer.
Goals and Objectives
Non- Financial
Indigo airlines aim to attain the utmost rank of customer satisfaction in terms of the service and products offered by the firm. The management ensures that the highest standards of quality are in place at every level to ensure 100% customer satisfaction.
Financial
The financial goal for the firm is to ensure highest rate of return for the investors and the stakeholders and increasing the profit by following steps.
Effective costing of products
Cost cutting
Increasing the market share by 25%
Core Competencies / Competitive Advantage
The strengths for indigo airline in the current market situation are the price tag of the tickets and the fact that it has been awarded many times in 2009 as one of the best low cost airlines. The recession was extreme and most of the people who were using services from jet airways and kingfisher came down to low cost airlines (financial express).The market almost doubled for the low cost airlines as in the times of recession companies wanted to cut costs so most of -the official travel (Domestic) was done through low cost airlines.
Indigo airlines are a low cost airline and because of that when they earned in…...

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