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Indian Tobacco Company: a Strategic Analysis

In: Business and Management

Submitted By sauravgoswami2
Words 24299
Pages 98
Indian Institute of Management, Lucknow

ITC Ltd: A Strategic Analysis
Submitted to: Prof. Arun K Jain

In partial fulfillment of the requirements of the course
Strategic Management I

Submitted by
Saurav Goswami (ABM08012)
Anuj Saraf (PGP27204)
Kaushal Mathur (PGP27219)
Sudhanshu Chawla (PGP27255)
Section “D” Group 1

Letter of Transmission

TO: Prof. Arun K. Jain, Strategy Group
Indian Institute of Management, Lucknow
FROM: Group 1, Section D
Strategic Management Class

DATE: March 23, 2012

SUBJECT: Strategic Analysis of ITC Ltd.

Dear Sir, You had entrusted us with a project to analyze the strategy of any company of our choice using the frameworks given in the prescribed textbook. We chose ITC Ltd. for this project as it is one of India’s oldest and most diversified companies.

This report begins with analyzing the strategic direction of the company which emanates from its vision & mission statements. It then looks at the decisions that the company has taken to achieve its vision by analyzing the environment it operates, the value chain and the core competencies that it has developed over the years and the key factors instrumental in its success. We end by commenting on its future prospects based on our analysis.

We are grateful to you for providing us this opportunity to learn the strategic issues in contemporary businesses and giving us the necessary guidance in completing the project. We would also like to thank the entire faculty who taught us in the first year at this college. Their teaching has given us a holistic perspective which was essential for completing this assignment.

Our primary resource for research has been the ITC Ltd. website and the various reports published by it. We have used the resources of various websites on the internet and would like to thank all of these nameless contributors.…...

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