Free Essay

Ikea Harvard Case

In: Business and Management

Submitted By locadevaca
Words 1558
Pages 7
Fundada en 1943, IKEA es una corporación multinacional de origen sueco, dedicada a la venta minorista especializada en muebles y objetos para el hogar más grande del mundo con presencia en más de 17 países . La visión de esta empresa se enfoca en “crear una mejor vida diaria para la mayoría de gente”, ofreciendo muebles y accesorios para el hogar de buena calidad y diseño, a un costo que mucha gente los puede comprar. Uno de los principios más arraigados en la compañía es el desarrollo de relaciones fuertes, de soporte mutuo y de larga duración entre IKEA y sus proveedores.

Durante los años 80´s las autoridades Danesas establecieron limites máximos de emisión de Formaldehido, un gas producto de los pegamentos utilizados en la fabricación de muebles, encontrando que IKEA excedía estos limites por lo cual fue multada y la empresa se enfrentó a una disminución del 20% de sus ventas debido a la mala publicidad. Este hecho llamó la atención de la compañía acerca de los asuntos ambientales por lo cual IKEA comenzó a desarrollar planes de conservación ambiental de la mano de instituciones como Greenpace y World Wide Fund for Nature.

En Mayo de 1995 cuando la compañía aún continuaba fortaleciendo sus planes de responsabilidad ambiental se encontraba frente a un nuevo reto: La demostración del uso de mano de obra infantil por parte de algunos de sus proveedores de tapetes en la India. Esta situación enfrentaba a Marianne Barner, gerente del área de negocios de tapetes de IKEA, a la difícil decisión de aceptar la invitación a un programa de televisión alemán, donde se discutiría un cortometraje acerca de Rangan Exports, uno de los mayores proveedores de tapetes de IKEA, donde se mostraban niños trabajando y al cuál la compañía no había tenido acceso completo. De igual forma Barner debía decidir cuál sería el manejo que le daría al hecho de que Rangan Exports había incumplido el contrato donde se comprometían a no utilizar mano de obra infantil en la elaboración de los tapetes so pena de la terminación del mismo .

¿Como debe responder Barner a la invitación de un representante de IKEA al programa?

Barner ha sido invitada a un programa de televisión donde se discutirá un reportaje realizado por un reconocido productor alemán para demostrar la utilización de mano de obra infantil en Rangan Exports uno de los proveedores más grandes de tapetes para IKEA. Por la actitud del productor de no dejar ver en su totalidad el reportaje a IKEA antes del programa, se infiere una posición agresiva por parte del programa alemán y es muy probable que la discusión este más enfocada a buscar culpables entre IKEA y Rangan Exports que a discutir de manera constructiva el tema del trabajo infantil. Ante esta situación Barner tiene la posibilidad de asistir al programa y enfrentarse a una acusación directa o declinar la invitación, esperar la presentación del documental y en ese caso asumir una de dos actitudes: defenderse de manera indirecta o guardar silencio acerca del tema.

Según “Managing a Brand crisis” , no es raro que las organizaciones enfrenten períodos de crisis causadas por escándalos de cualquier naturaleza y que traen como consecuencias: disminución en las ventas, pérdida de la efectividad en el mercadeo de los productos y mayor sensibilidad al mercadeo de la competencia por parte de los consumidores. En estas situaciones Kotler y Keller recomiendan enfocarse en proteger la credibilidad y la confianza que los consumidores han depositado en la marca. ¿Pero de qué manera lograr esto? La recomendación hace énfasis en responder de manera rápida el requerimiento ya que entre más tiempo se tome la compañía en responder hay más tiempo para que el consumidor se forme una idea negativa y quizás equivocada. En segundo lugar entre más sincera sea la respuesta por parte de la compañía reconociendo la situación y el compromiso de arreglarla, hay menos probabilidad de que los consumidores se formen una mala idea acerca de la situación.

De esta manera y basados en lo anterior, el no asistir al programa y guardar silencio no parece ser un opción muy acertada. Barner podría no asistir al programa y diseñar un plan de mercadeo enfocado en mostrar su compromiso con la protección del medio ambiente y la erradicación del trabajo infantil. De otra manera considero que la reacción más acertada sea asistir al programa y convertir el posible ataque en una oportunidad para mostrar el trabajo de investigación y las políticas que ha tomado IKEA en contra del trabajo infantil desde hace más de un año, las cuales sin duda alguna están defendiendo la misma posición que el programa frente al problema. Con esta finalidad Barner puede informar al público de sus recientes visitas a los proveedores, donde constató la presencia de trabajo infantil, por lo cual IKEA inició acercamientos con Swedish Save the Children´s y se unió a la fundación Rugmark para dar inicio a la lucha contra este flagelo.

¿Qué acciones debe tomar IKEA en manos de Braner para manejar el contrato con Rangan Exports?

En este caso, Marianne Barner, enfrenta un problema ético al tener que decidir perpetuar un contrato con uno de sus proveedores más grandes, que le ofrece tapetes hechos a mano a bajos precios a cambio de basar su producción en la utilización de mano de obra infantil. Si nos apoyamos en los estándares de la conducta ética en la administración de suministros del Institute for Supply Management, Barner debería evitar la ocurrencia de conductas poco éticas y debería realizar sus actividades de acuerdo con las leyes y costumbres del país de acción . Teniendo en cuenta que IKEA se ha comprometido en la lucha contra el trabajo infantil, se considera poco ético mantener un proveedor que utiliza niños para lograr una producción de bajo costo. Sin embargo se debe tener en cuenta que ésta conducta para muchos países inaceptable, parece hacer parte de la cultura de la India lo cual hace muy difícil manejar esta situación. Por estas razones y siguiendo uno de los valores de la organización como es el mantener relaciones duraderas y de largo plazo con sus proveedores , apoyándolos para mejorar su desempeño, Braner puede suspender el contrato con Rangan de manera temporal mientras este proveedor se une a la fundación Rugmark e IKEA le brinda acompañamiento y apoyo en las actividades necesarias para suspender la utilización de mano de obra infantil en su producción. Una vez Rangan cumpla con estas exigencias podría reanudar su contrato con IKEA.

En éstos escenarios, las organizaciones pueden estar tentadas a ignorar el comportamiento ético de sus proveedores, pero es recomendable que las compañías establezcan estándares claros a lo largo de su cadena de suministro para garantizar el comportamiento ético esperado por la sociedad donde se desarrollan .

¿Qué estrategia a largo plazo sugeriría a Braner con respecto a la continuidad de las operaciones de IKEA en India? Debería continuar o debería retirarse?

Una opción que tiene IKEA es abandonar sus proveedores en la India con lo cual terminarían sus dificultades con los temas de trabajo infantil y los probables costos en ventas, multas y prensa negativa que ya han experimentado anteriormente con los temas de responsabilidad ambiental. En éste caso se podría realizar un estudio de calificación de factores para comparar los beneficios de permanecer en la India vs encontrar nuevos proveedores en otros lugares como Asia, África o América Latina.

De otra manera y siguiendo el concepto de IKEA: “Hacerlo de una manera diferente”, donde la compañía se está preguntando constantemente si existe una manera de mejorar la vida diaria de la mayoría de las personas , una conducta más consistente con su esquema de valores sería mantener sus operaciones en la India y buscar la manera de hacerle frente al problema de trabajo infantil.

A largo plazo IKEA debería continuar con sus visitas no anunciadas a sus proveedores y establecer alianzas estratégicas con organizaciones mundiales como la Unicef o Save the children para manejar adecuadamente un problema que esta estrechamente asociado a un fenómeno socioeconómico de la India, legitimizado por la débil legislación con relación a este tema . Haciendo parte de la estrategia de responsabilidad social, IKEA puede diseñar e implementar planes de protección para la infancia y destinar algunos fondos para patrocinar la educación de niños con escasos recursos. Estas estrategias le permitirán a la compañía mantener y reforzar sus relaciones con los proveedores en la India, lo cual ha sido política de la empresa desde su fundación, así mismo le permitirán a IKEA seguir aprovechando los suministros de bajo costo que obtiene de estos proveedores y como valor agregado también podrá fortalecer su imagen de confiabilidad y calidad ante sus clientes.

Bibliografía
IKEA´s Global Sourcing Challenge: Indian Rugs and Child Labor, 9-906-414 (14 de November de 2006).
Kotler, K. K. (2012). Managing a brand crisis. En K. P. Kevin, Marketing Management (pág. 316). Upper Saddle River, New Jersey, United States of America: Pearson.
Heizer, R. B. (2008). Ethics and Sustainable supply chain management. En R. B. Jay, Operations Mangement (pág. 438). Upper Saddle River, New Jersey: Pearson.
Heizer, J. (2014). Ethics within the supply chain. En H. Jay, Operations Mangement (pág. 448). Upper Saddle River, New Jersey: Pearson.
Heizer, J. (2014). Methods of evaluating location alternatives. En J. Heizer, Operations Management (pág. 333). Upper Saddle River: Pearson.
IKEA. (2014). Obtenido de www.ikea.com…...

Similar Documents

Premium Essay

Ikea Case

...What are the core competencies and end products of IKEA? How are they linked with each other? IKEA is capable to design its products in-house; therefore they can reduce their costs because outsourcing their product designing is much cheaper. Despite that they’re designing its product itself, people find it still attractive enough to buy IKEA’s products. Also their furniture and packaging is designed in such a way that it’s easily transportable (‘flat packaging’1) for both customer and IKEA. The assemble-it-yourself furniture, together with the flat packages, reduced space requirements in logistic operations, which lowered the costs either.2 To maintain their low-cost strategy they have to manage an international low-cost supplier network. By 2004, IKEA’s network of international low-cost suppliers had grown to the point where it had 43 trading service offices in 33 countries.3 By well thought allocation of their warehouses and stores they managed to reduce costs even further. So we can conclude IKEA is capable of sustaining its low costs, by managing, establish and designing its supplier network in such a way that IKEA achieves lowest costs in logistics. Even though they’re capable to establish a low-cost supplier network, IKEA is also capable of designing its furniture in such a way that it “fits the IKEA concept of form, function and price”4, “for example the OGLA chair which initially was made of wood but eventually is made out of......

Words: 601 - Pages: 3

Premium Essay

Ikea Case

...FOR IMMEDIATE RELEASE Countdown to the 2013 IKEA Catalogue! Petaling Jaya, 16 August 2012 – Let your imagination run wild with the infinite possibilities of making your precious moments at home come true as we count down to the launch of the much awaited 2013 IKEA Catalogue. In anticipation of the arrival of the new catalogue on 30th August, drop by the IKEA store between 21st to 29th August to visit the larger than life IKEA Countdown Room display that will showcase different room settings every day to inspire you to recreate your special moments at home with your family or loved ones. Experience the magic moments of the IKEA Countdown Room Between 21st to 29th August, the IKEA Countdown Room will feature different room settings of a home every day. From the living room and bedroom, to the kid’s room and kitchen, be inspired to complete your moments at home with IKEA. There will be a host of inspiring and engaging activities and games for the family and friends with attractive prizes up for grabs throughout all of the nine days. Loads of IKEA furniture can be won daily in the IKEA Malaysia Facebook contest from 21st to 29th August as well. Celebrity chef Anis Nabilah, host of TV cooking programmes Icip-Icip and Sesedap, will also be on hand to conduct a cookie baking demonstration. For entertainment, up and coming acoustic guitar player Amir Jahari will be serenading visitors with his mix of soulful and sweet tunes. On 21st August, popular comedian Suhaimi Yusof will......

Words: 1685 - Pages: 7

Premium Essay

Harvard Case

...The Harvard WrapItUP case studies presented in this reading including the ShareIt programs were very inviting to read about. The case study basically speaks about the founders of this company taking on an active role in day-to-day business and tightly controlling every aspect of the restaurant operation from hiring store managers to planning the menu. The young college students had to get the understanding of the power and risks of employee enfranchisement. Secondly, understand the importance of coordinating a human resource system within an operating system, and lastly, explore the role of a entrepreneur in an expanding business. This case allowed you to concentrate on multiple subjects covered in the class, such as Compensation, Incentives, Middle management, and Motivation. Please answer the following questions in the case study analysis within three pages. 1. What are the strengths and weaknesses of the ShareIt Program? a. Did it address the issues WrapItUp was experiencing? b. Was compensation really the root cause, or was the HR executive myopic in her focus? c. Was the plan itself structured correctly? 2. Why do you think Reyes made a personal visit to the store managers to discuss the program? 3. Consider the financial results achieved by the two pilot stores. Based on that alone, would you say that the plan succeeded in both pilots? Why or why not? Does your opinion change if you incorporate the customer service scores? ...

Words: 277 - Pages: 2

Premium Essay

Ikea Case

...Executive Summary IKEA is a “privately held, international home products company that designs and sells ready-to-assemble furniture such as beds and desks, appliances and home accessories”. The company was established in Sweden in 1943 by a 17-year-old Ingvar Kamprad, who is one the world's richest people in 2013, the company's name is an acronym that consists of the initials of Ingvar Kamprad, Elmtaryd (the farm where he grew up), and Agunnaryd (his hometown in Southern Sweden). IKEA is currently the world's largest furniture retailer and arguably the most successful global retailer. Being one of the biggest global retailers, IKEA benefited a lot by the globalization of its business; IKEA’s target market is the global middle class who is looking for low-priced but attractively designed furniture and household items. The company started as a home-furniture retailer in Sweden over 60 years ago. Throughout the years with the use of effective globalization, “IKEA managed to increase its business revenue and profit by selling and making home-furniture in different countries all over the world, and it has over 300 retail stores in more than 30 countries”. Other than that, they sell roughly 10,000 different products, which attract customers from different places all over the world. The basic assumption behind IKEA's global strategy was “one-design-suits-all”. This case “IKEA’s Global Sourcing Challenge: Indian Rugs and Child Labor ” is about IKEA’s development from......

Words: 2411 - Pages: 10

Free Essay

Case Study of Ikea

...Case Study of IKEA’s Global Sourcing Challenge In 1995, IKEA met a problem that its main supplier, Indian rugs, used the child labor to produce products, although they had signed an attachment of the contract to ban employing child labor. In addition, a German documentary maker was about to broadcast the problem of child labor on German television and also invited an employee from IKEA to have a live discussion in the TV program. Marianne Barner, the leader of IKEA, must find a great solution to this serious issue to both save her business and the corporation’s brand image. In this issue, IKEA was not the one who produced products, so they might not realize the use of child labor in the process of production. In addition, child labor did not attract lots of attention from the society at that time, so they did not pay attention to the use of child labor when they were finding their suppliers. However, they sold terminal products so they were to blame. As a result, Marianne had to make several decisions, respectively about whether IKEA should accept the invitation to join the TV program, how to deal with the broken contract with Rangan Exports, how to deal with the child labor on the long term and whether IKEA should use Rugmark. To address this problem and make these decisions, IKEA has four choices. One is that IKEA could utilize its own relationship with its suppliers to solve the issue. The second choice for IKEA is to invite Rugmark Foundation on its behalf to monitor......

Words: 1445 - Pages: 6

Free Essay

Ikea Case

...caso de IKEA es de utilización de materia prima no amigable con el medio ambiente y con la salud de sus clientes, lo que provoco una caída en sus ventas. A raíz de nuevas leyes y exigencias de los clientes a cuestiones ambientales, IKEA decide generar mejores políticas de compra de sus productos para la venta en sus tiendas a nivel mundial. Uno de los principales dilemas éticos que de enfrenta la compañía es decidir si sigue expandiéndose debido al incremento de la demanda a nivel mundial, pero esta expansión trae consigo una mayor tala de árboles lo que contradice un poco al lema de la compañía el cual se basa en un cultura socialmente responsable. Y a pesar de que la compañía ha establecido políticas al respecto aun no puede decirse que IKEA utiliza en un 100% madera “protegida” en sus productos ya que muchos de sus proveedores aun no siguen las políticas “verdes” por asi llamarlo que poco a poco IKEA ha implementado a. ¿Cuál es el conflicto de valores y/o responsabilidades que existe? El dilema en el caso o conflicto era de seguir en el camino de comprar productos que sean peligrosos y causantes de enfermedades o crear una filosofía y responsabilidad ambiental en la empresa desde el proveedor, empleados y clientes. Además de la cuestión que se plantea al final del caso el cual IKEA sigue expandiéndose a nivel mundial pero dicha expansión contradice el lema de la compañía de ser una empresa ecológica ya que como su directivo establece a lo largo del texto IKEA......

Words: 2430 - Pages: 10

Premium Essay

Ikea Case

...company. IKEA tries to differentiate its product from competitors’ by offering unique designs and high qualities, but at a lower price. Its designs are not everybody’s favor, but IKEA has been successful to identify and target a segment of the market who are interested in its designs. One of the company’s strengths is its strategy to design a product, after surveying the market and finding the right suppliers. That enables the company to know in advance at what price point it is going to release a product, how much margin the company should have and forecast a cost. Therefore when the company is looking for suppliers, it knows about the type of suppliers, and where it should be looking for. That is one of the strengths that gives IKEA the advantage of producing goods that are high quality, yet they are priced lower than competitors. One of the company’s weaknesses is its management style. The company has a preference for hiring younger people who had not worked for other enterprises and then promoting them from within. IKEA has a tendency to avoid hiring highly educated, status-oriented elite, and the company’s ration is that such individuals hardly adapt to the company. This mindset results in intentionally ignoring potential candidates, who could otherwise bring in fresh and new ideas, along with innovations and creativity. The other weakness is the company’s resistance to become a public company. Their ration is that the stock market imposes short-term pressures on......

Words: 662 - Pages: 3

Premium Essay

Ikea Case

...firm-specific advantages? Country - specific advantages? IKEA’s firm and country specific advantages could be the following: IKEA sells the same furniture all over the world, so IKEA rips huge economies of scale from the size of its stores and the big production runs necessary to stock them. IKEA also offers a low competitive price because of the economies of scale (30% lower than competitors) Exclusive relationship between IKEA and its suppliers, offering modern and exclusive designs for IKEA. Designers also work closely with suppliers, keeping the costs low. Ready-to-assemble kits help to stack products in shelves in order to maintain larger inventories. The cash and carry shopping formula; you can go to the rack directly to collect the product and go home to build it by yourself. Successful use of the word of mouth and the use of catalogues in order to reduce the advertising costs. IKEA has simple and plain staff levels, lowering the fixed costs and giving more freedom to its employees. This management structure also helps making decisions in a faster way. 2. What are the cultural factors that make expansion abroad in retailing difficult? What has made it possible in IKEA’s case? Ikea has encountered many problems when entering the U.S. market because it had to adapt its products and its shopping style to the American standards. IKEA had to redesign its beds because the American citizens were not buying the European size beds (Beds in America are......

Words: 2156 - Pages: 9

Premium Essay

Harvard Case

...“THE QUALITY IMPROVEMENT CUSTOMERS DIDN’T WANT” Situation Analysis The case is about a health maintenance organization named ‘Quality care’ and the dilemma that it is facing whether to consider technology over human touch or not ? Allan moulter, the CEO of quality care, isn’t sure if he wants to invest in the computerized reception system that the consultant Jack Zadow has presented to him. The thing which was impossible to ignore is that Quality care’s rivals ‘Health care one’ and ‘Medicenters’ have already invested in similar systems or are planning to do so. The new system provides a self service option to the customers which collects and records the data electronically making it sharply accurate and saving time. The staff will be able to devote more energy to make sure that each customer receives personal attention. So, it promises to be a very beneficial move but Allan is quite confused about this transition. On the other hand, the CIO of the company, Pat penstone is clearly in favour of this idea as she thinks that by not adopting this new technique their customers would think that they are not high tech. Also, she is of the idea that sooner or later, they would have to install a system like this, so why not now. Allan now moves on to Ginger rooney, the VP(marketing) and turns out that she is completely against it as she didn’t like the idea of having the first person the customers meet when they come in the......

Words: 314 - Pages: 2

Premium Essay

Ikea Case

...IKEA assignment Introduction. This is an informative report about IKEA. IKEA is a company that’s internationally known as a retailer for furniture and home furnishing. IKEA was founded in 1943 in Sweden by Ingvar Kamprad. IKEA started out as solely a retail operation, until Kamrad bought his own small furniture factory in 1953. IKEA then started to design its own furniture line in 1955 and opened its first store in 1963 near Oslo. By now IKEA is one of the world’s top retailers of furniture and home furnishings and has more than 361 stores spread around 45 different countries around the globe. (this information comes from http://franchisor.ikea.com/FranchisingtheIKEAway/Pages/All-IKEA-stores.aspx) IKEA is historically known for its high quality items for affordable prices and for their self shopping stores. Customers can come into the stores, buy the furniture they like and take it with them right away. They then have to put it together themselves when they get home, or in some cases IKEA staff would even come to the customers home to help them assemble the furniture. This IKEA concept immediately became a success, mainly for kitchenware and children’s furniture. In 1973 the first store outside of Scandinavian territory was opened in Switzerland and in 1974 in Germany. After this began the expansion into all the markets on a global basis and by 1990 there were 17 stores situated in Western-Germany...

Words: 1878 - Pages: 8

Free Essay

Ikea Case

...Strategies for Combating Child Labor in India Found by Ingvar Kamprad in 1943, IKEA is now the world’s largest specialized furniture retailer. One of the key factors for IKEA’s success is offering affordable prices for the majority of people. To sustain its low-pricing strategy, IKEA managers decided to outsource its producing tasks to factories in other countries with relatively lower labor cost. However, this decision pushed IKEA into the accusations of using child labor. In the mid-1990s, when child labor issue arouse for the first time, IKEA promised that “if the supplier employed children under legal working age, the contract would be cancelled” (6) and appointed a third party to monitor its suppliers’ factories. However, in the spring of 1995, a German film maker documented how one of IKEA’s major suppliers used child labor and invited IKEA to participate in an living discussion. This essay evaluates the possible strategies for IKEA in respond to the invitation and the child labor issue. Do Not Participate in the Discussion Program I would recommend that Marianne Barner, as a business area manager for carpets, do not participate in the program. This documentary aimed directly at IKEA and one of its suppliers, so it is highly possibly that the question lists prepared by the Germany documentary maker are used to mislead audiences and the evidences provided are weighted against the IKEA. Therefore, it is better for Barner to decline the invitation at first,......

Words: 982 - Pages: 4

Premium Essay

Harvard Case

...Colorado Height University Case study of Marketing Chateau Margaux Xuan Mai Le IBS400 Château Margaux had entered the Mentzelopoulos family in 1977 when Andre Mentzelopoulos, the owner of a French supermarket chain, bought it for about €12 million. It located in Bordeaux region, which produces the most prestigious wine in France. The Bordeaux wine community was initially shocked to see it “fall in the hands of a Greek.” However, they gained confidence in Mentzelopoulos as they saw the complete overhaul of the vineyards with better drainage and new plantings. Château Margaux was part of the French elite of wines known as first growths, five specific wines from the Bordeaux region. Wine critic Robert Parker had recently described Château Margaux as a “brilliantly consistent wine of stunning grace, richness and complexity.” It was often called the most seductive and elegant of all Bordeaux wines. Château Margaux officially classified in 1855 as a "first-growth" (one of only five in the Bordeaux region). A critic commented, “The Château Margaux 1953 is considered a superstar among wines. It just improves in power, elegance and charm with age. Andre's first vintage in 1978 was seen as one of the best Bordeaux wines of the year. Unfortunately, he died suddenly in 1980 before he could see the full transformation of the château. Corine is his daughter inherited the estate. She is 27 years old, high educated and work in the marketing but she does not know anything about wine......

Words: 1291 - Pages: 6

Free Essay

Ikea Case

...A Case Study on IKEA in 2013: Furniture Retailer to the World Prepared for: Md. Rashedur Rahman Assistant Professor Department of International Business University of Dhaka Prepared by: SL No | Name | ID No | 1. | Ummay Sumayea Kotha | 8015-16036 | 2. | Md. Abu Syed Khan | 8015-16070 | 3. | Md. Naoshad Jaman Chowdhury | 8015-Th16082 | Section: A, Theory and Practice of International Business (EIB- 510) Department of International Business. Date of submission: August 02, 2015 Case Study - IKEA in 2013: Furniture retailer to the world Elevatory Pitch: This case is focused on IKEA, which is now another name of success. Because it started small by a person named Ingvar Kamprad but at first it wasn’t a furniture retailer. He used to sell other products, later he added furniture to his product line. His furniture business boomed because he was the one offering better products and a lower price. During that time furniture used to be expensive in Sweden so his easy on the pocket priced furnitures became a hit. At first it was an order based service later on they opened the first ever self service store of their kind. Their business expended to other countries as well. Things were going right but challenges were present too. Because different countries had different cultures so it becomes tough for them to get along in North American culture. But they managed it by becoming......

Words: 635 - Pages: 3

Premium Essay

Harvard Case

...For exclusive use at ESADE, 2015 W14540 DISRUPTING WALL STREET: HIGH FREQUENCY TRADING 1 Brad Evans wrote this case under the supervision of Professor Derrick Neufeld solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. This publication may not be transmitted, photocopied, digitized or otherwise reproduced in any form or by any means without the permission of the copyright holder. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Business School, Western University, London, Ontario, Canada, N6G 0N1; (t) 519.661.3208; (e) cases@ivey.ca; www.iveycases.com. Copyright © 2014, Richard Ivey School of Business Foundation Version: 2014-10-29 The day after the public release of the book Flash Boys, on April 1, 2014 CNBC invited Michael Lewis (New York Times best-selling author of Moneyball and The Blind Side), 2 along with Brad Katsuyama (chief executive officer [CEO] and co-founder of the new Investors Exchange or IEX) and Bill O’Brien (president of BATS Global Markets, Inc.), to talk about high frequency trading (HFT). The ensuing debate was explosive. O’Brien opened the interview with the following charge,...

Words: 4306 - Pages: 18

Premium Essay

Harvard Case

...financial statements on Form 6-K. In 2003 Biovail included in its annual and interim reports financial statements purportedly prepared in accordance with both U.S. and Canadian generally accepted accounting principles (GAAP). ________________________________________________________________________________________________________________ Craig Chapman, Senior Lecturer, Kellogg School of Management, prepared this case specifically for the Harvard Business Publishing Brief Case Collection. This case was prepared solely as a basis for class discussion and not as an endorsement, a source of primary data, or an illustration of effective or ineffective management. This case was developed from published sources. Copyright © 2009 President and Fellows of Harvard College. To order copies or request permission to reproduce materials, call 1-800-545-7685, write Harvard Business Publishing, Boston, MA 02163, or go to http://www.hbsp.harvard.edu. This publication may not be digitized, photocopied, or otherwise reproduced, posted, or transmitted, without the permission of Harvard Business School. This document is authorized for use only in Financial Accounting Sem 1 2016 by A/Prof K. Herbohn, University of Queensland Business School from February 2016 to June 2016. 4011 | Biovail Corporation: Revenue Recognition and FOB Sales Accounting expired. While the products were well respected by the medical community, prescription volumes were expected to decline as competing......

Words: 4152 - Pages: 17