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I Dont Have One Yet

In: Business and Management

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Grady Kenner
The iPhone
What were once obscure rumors has now become the Apple iPhone. The iPhone was born out of peoples love for Apple and their iPod along with a passion for new and exciting technology. Building on their cult following, Apple began to promote their new iPhone, giving little details on how to buy one and what services would be allowed. For other companies, not providing enough information for new products might be a death wish, however, Apple understood that their following was so great, that limited teasers of their new iPhone would only generate more buzz and eventually more sales. This strategy paid off for Apple. David Yoffie, professor at Harvard Business School, said that Apple generated the equivalent of four hundred million dollars in free publicity.
It isn¡¦t that Apple was the first to integrate a MP3 player into a cell phone; rather they were able to build on their reputation of outstanding, quality electronics, coupled with better technology, to create a product that was sure to please. Cell phone manufacturers had already been innovating, combining some of the technologies that we find useful such as cameras and music players into cell phones. These phones, however, were limited by very small internal memory, with memory cards available
Depending on who you ask, the iPhone is either the greatest electronic device to grace the planet or an overpriced, over hyped status gadget sold to rubes with more credit than sense, says Arik Hesseldahl of Business Week Online. Whether or not one sees Apple¡¦s iPhone as flawless or a flop, it is a device that demands our attention not only for its unprecedented features but from a marketing stand point as well. Whether it is seen as a success or a failure, it is undeniable that Apple has forever changed the wireless…...

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