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History of India

In: Historical Events

Submitted By Siddhi37
Words 1040
Pages 5
Words aren’t just strings of alphabets sewn together with ink. Words are cues
Words are triggers.
Words when used correctly can transform an “eh whatever” into “WOW, that’s IT!”

They can make you go from literally ROFL to fuming with fury to an uncontrollable urge to take action NOW or the earth may stop swinging on its axis.

These are what I call High Emotion Words

And these are capable of transforming an absolute no into almost yes and a “perhaps” into “for sure”!

Because it isn’t really about your desired action, but the underlying emotion that drives that action. If you get them to feel that emotion, you GOT ‘em.

When you are trying to sell people a solution, what you are REALLY doing is evoking desire by making them imagine their best possible future with your solution.

When you are trying to get them to take an action (like, share, subscribe, buy) what you are REALLY trying to do is arouse them (not THAT way… get your mind of the gutter please) to make it impossible for them NOT to take an action.

When you are trying to get people to click and read your article, what you are REALLY doing is trying to evoke curiosity so fierce that it claws at the minds of a casual browser and forces him to click that link and read that piece.

When you are trying to get someone to agree with you, what you are REALLY doing is trying to evoke empathy so they see your point of view.

So what are these high emotion words that can work this magic?

Glad you asked.

I have compiled a list of 380 words that are proven to induce certain emotions (both negative and positive) and that I strongly encourage you use in your online (and offline) communications to get your prospect to take the desired action. But before I share the list with you, here is a 3 step plan to get the most out of these words: Step One: Determine the desired action you want…...

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