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H&M Marketing Plan

In: Business and Management

Submitted By ogjaxon
Words 2506
Pages 11
Strategic Analysis

MGMT 460

By: Darien Jackson

Table of Contents

Chapter 1. INTRODUCTION

1.1. Company Background.

1.2. Vision and Mission.

1.3. Long­term Objectives.

Chapter 2. EXTERNAL ASSESSMENT.

2.1 Michael Porter’s Five­Forces Model.

Chapter 3. INTERNAL ASSESSMENT.

3.1 Resource­Based View Analysis.

3.2 Financial Analysis.

Chapter 4. STRATEGIES IN ACTION.

4.1 The Strategies.

4.2 Michael Porter’s 4 Generic Strategies.

Chapter 5. STRATEGY ANALYSIS AND CHOICE.

5.1 The Strengths­Weaknesses­Opportunities­Threats (SWOT) Matrix.

5.2 The Strategic Position and Action Evaluation (SPACE) Matrix.

5.3 The Boston Consulting Group (BCG) Matrix.

5.4 The Internal­External (IE) Matrix.

5.5 The Grand Strategy Matrix.

Chapter 6. CONCLUSION.

6.1 H&M’s Competitive Advantage.

6.2 Vision, Mission, and Strategies. BIBLIOGRAPHY
Introduction

1.1. Company Background

In 1947 Hennes women’s clothing store opened in Vasteras, Sweden. Today the Hennes & Mauritz (H&M) Group offers fashion for everyone under the brands of H&M, COS, Monki, Weekday, Cheap Monday and & Other Stories, as well as fashion for the home at H&M Home. Their business concept is fashion and quality at the best price in a sustainable way. H&M should always have the best customer offering in each and every market. H&M offers collections that are wide­ranging and varied for women, men, teenagers and children. To H&M, design, quality and sustainability are not a question of price: H&M should always offer inspiring fashion with unbeatable value for money. H&M ensures the best price by: in­house design, no middlemen, large purchasing volumes, buying the right products from the right markets, efficient logistics, and…...

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