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Guitar Superstore Marketing Plan

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Guitar Superstore Marketing Plan

Steele 1 PART I – MARKET SITUATION: Company Overview: Guitarsuperstore.com is an online business that sells a wide variety of different guitars. You can find anything from electric guitars to banjos here. Guitarsuperstore.com also carries amplifiers, strings, and anything else you may need for your guitar. They also carry harmonicas, percussions, microphones, and anything else you may need to fulfill your musical needs. Guitarsuperstore.com offers various models from many popular names such as Line 6, Marshall, Ernie Ball, and Boss. Now, Guitarsuperstore.com is looking to expand its market. To make this expansion possible, Guitarsuperstore.com is going beyond the World Wide Web. On Saturday, April 4, 2009, The Guitar Superstore will make its debut in St. Louis Missouri. Store Locations/Distribution: The Guitar Superstore can be found in two locations: The Loop and in the town of Kirkwood. The decision to introduce the store in St. Louis was based on the music scene in the area. Major Trends: As I just mentioned, the decision to open two stores in St. Louis has to do with the popularity of music in the area. For example, every summer, St. Louis hosts a series of free concerts every Friday night known as Live on the Levee. Popular artists such as Lifehouse, Goo Goo Dolls, and O.A.R. have performed. Concerts in St. Louis do not just stop once the summer ends. They have concerts all year round at various locations such as The Verizon Wireless Amphitheatre and Scottrade Center. Some featured artists include: Dave Matthews Band and Jimmy Buffett. St. Louis also has Battle of the Band competitions. One took place at Six Flags in late October this year. The Guitar Superstore is hoping that with the popularity of the music in St. Louis, that they will be able to make their mark. Competition/Competitive Analysis: Obviously, based on the…...

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