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Gril-Kleen Corporation

In: Business and Management

Submitted By jeffchung227
Words 2711
Pages 11
Overview Case

The Gril-Kleen Corporation are efforts to market its innovative product and the product is a liquid restaurant grill cleaner had been extremely successful. The product is a chemical solution which could be applied directly to a working grill and would clean off bumt-on food and accumulated grease in a matter of minutes. It appeared to have several major advantages over competing product.

Gril-Kleen Corporation had been developed by Ryan Warren and two brothers who owned a small, busy restaurant in Eastern Massachusetts. In early, had two method of cleaning grills used in a market it is carborundum “stone” or a wire mesh screen to scrub the grill clean. In dissatisfied with the product on the market, the two brothers decide to develop their own grill cleaner can be quickly, easily, and use at normal operating temperature.

In early 1997, the three of them formed the Gril-Kleen Corporation and working based of the restaurant. Less than a year, the Gril-Kleen Corporation moved to a new and large headquarter in a near by Industrial Park. In that time, the companies can produces 450 gallons per day. The Gril-Kleen Corporation operation with no regular system of record-keeping, orders often went unfilled, or customer were never billed for orders that had been shipped, so company has hire a local politically ambitious individual to run the company, and offered him a 25 percent interest in the business. When the sales are declining, Ryan and the two brothers bought him out from company.

After this, Warren Ryan is a new president for Gril-Kleen by suggesting form two brothers. Warren Ryan is a MBA with extensive experience in marketing, advertising, and industrial management. When Ryan took over, he found the product being manufactured in the small, and he had open one-story cinder block plant in Hingham. In the management Ryan, it was sold the grill…...

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