Premium Essay

Google Searching for Revenue

In: Computers and Technology

Submitted By Hudsonjq
Words 513
Pages 3
Case Study 2: “Searching for Revenue – Google”
1. In determining if Google’s search results are examples of transactional information or analytical information, Google uses both transactional and analytical information. Viewing it from customer’s perspective Google’s search results are an example of analytical information, using the information to make a decision or perform an analysis. From a business perspective each Google search result is an example of transactional information since it is their primary business process.
2. The ramifications of Google’s business if the search information it presented to its customers was of low-quality can drastically affect their business. Displaying links that do not work, links that have nothing to do with the query, or multiple duplication of links will cause customers to switch to a different search engine. If Google’s search results were of low-quality, they would quickly lose business. Since providing search results is Google’s primary line of business, it must display high-quality search results.
3. Explain how the Web site RateMyProfessors.com solved its problem of low-quality information The developers of the Web site turned to Google’s API to create an automatic verification tool. If Google finds enough mentions in conjunction with a professor or university then it considers the information valid and posts it to the Web site.
4. Identify how Google might use a data warehouse to improve its business. A data warehouse can improve the quality of storing the current and historical data making it readily accessible to the people who need it without interrupting on-line operational workloads and…...

Similar Documents

Premium Essay

Google

...million (World). Two start-up companies attempting to capitalize on this new emerging market were Yahoo and Google, both founded and incorporated in the mid to late 1990s. Both companies realizing the potential of the internet as an unlimited database, started out specializing in search engines that help users locate information on the internet. This is reflected in their respective mission statements. Google’s mission statement is "To organize the world’s information and make it universally accessible and useful” (Frequently). Yahoo’s mission statement is “Yahoo! is the premier digital media company. Yahoo! creates deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. That's how we deliver your world, your way. And Yahoo!'s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses” (Yahoo! Inc.). Due to the fact that both Google and Yahoo started out as search engines, there are striking similarities in their mission statements. First is that they both consider the internet a database with Yahoo explicitly stating that they are “the premier digital media company”. While Google implicitly states it with the phrase “organizing the world’s information”, thereby implying they too were compiling a database for internet users. Google and Yahoo believe that the internet is not only a way to interact and communicate with each......

Words: 2144 - Pages: 9

Free Essay

Searching

...currencies are not highly correlated. Thus, Blades could be exporting to or importing from other countries besides Thailand and the United Kingdom. Another action Blades could take is to borrow in baht, which would reduce the number of baht that would have to be converted to dollars, as the baht receivables could be used to repay to baht-denominated loans. The borrowed funds could then be converted to dollars to pay for U.S. supplies. However, the high level of interest rates may not make this a feasible alternative. To further reduce its economic exposure, Blades could also buy more supplies from Thailand instead of the U.S. in order to create more cash outflows in baht. This would further reduce the level of economic exposure, as more baht revenues could be used to buy Thai supplies. However, the success of this approach depends on the impact of the high level of inflation in Thailand on market prices for the imported components....

Words: 740 - Pages: 3

Premium Essay

Google

...consumers and businesses. The search engine model has been built around the idea of providing valued content to both consumers of information and consumers of products and services. The model also exists as a way to provide marketing and advertising opportunities for businesses of all sizes. This is an extremely profitable business, with U.S. ad spending topping the 17 Billion dollar mark in 2012 (as seen in this chart here). As of July 2011, the top five rankings for U.S. search engine market share were: 1. Google 2. Yahoo Sites 3. Microsoft Sites 4. Ask.com 5. AOL As seen in the percentages here, Google is the clear leader in market share of the U.S. search engine market at 65.1%, but that does not mean they do not face significant competitive forces. The first competitive force we will talk about will be “rivalry among competitors”. This is strong competitive force, because of the quality of competitors in the market. While Google currently has a sizeable lead in the industry, they are not able to rest on their laurels, especially because Microsoft’s Bing, which powers yahoo’s search engine as well, is a formidable rival. Even though they have not been able to gain any significant ground as of yet in the marketplace, they are a strong and well known company who has the capabilities to innovate and gain market share. A second competitive force is “the threat of new entrants”. This is a relatively weak competitive force because......

Words: 700 - Pages: 3

Premium Essay

Google

...……………………………………………………………8 5.2 Firms Capabilities …………………………………………………………8 6.0 Conclusion …………………………………………………………………...9 7.0 Recommendations for Future Action ………………………………………..9 Reference…………………………………………………………………….....10 I. Introduction In 1998, Google Company was established and, over such a short period of time, become an American international corporation specifying in Internet-related services and products. The two first founders of google were Larry Page and Sergey Brin who met each other at Stanford University in 1995. 1.1 Services and Products Google focuses on web advertising technology, search engine, software and other products like Android phone and tablet. 1.1 Finances Most of the company’s profits derive from AdWords, which is Google main advertising product and main source of revenue. Google's total advertising revenues were USD$42.5 billion and Annual Net Income was USD$10,737,000 in 2012.  1.1 Organizational Structure Google develops a flat organizational structure with a horizontal dimension where works are divided into specific jobs and tasks and assigning those into individual unit. Executive Chairman of the Board Eric Schmidt Executive Chairman of the Board Eric Schmidt Google Fellow Google Fellow Officer of the Presidents Officer of the Presidents Chief Business Officer Chief Business Officer Director Sergey Brin Director Sergey Brin CEO Larry Page CEO Larry Page II. SWOT Analysis II. SWOT......

Words: 2318 - Pages: 10

Premium Essay

Google V/S Facebook Mobile Ad Revenue Shootout

...Case Study Mob War: “Google V/S Facebook Mobile Ad Revenue Shootout” Submitted By: Amaan Ansari ABSTRACT With the advent of tablets and smartphones the mobile advertisement segment has got a shot in the arm like never before. Initially termed as unnecessary cluttering of the device has entered a whole new dimension it seems as the latest reports by a World Wide Web giant, Facebook, suggest its success. So is the mobile advertisement heading for happily ever after? Reports by another World Wide Web giant, Google, suggest otherwise. The case takes into consideration the popularity, inherent qualities and limitations, pricing, challenges and scope of improvement of mobile advertising with respect to two biggest contributors to this segment i.e. Google and Facebook. So what exactly is the scenario? Let’s find out. INTRODUCTION Advertisers in the online realm are spoilt for choice. They have the option of utilizing large sites or a plethora of specialized websites, both large and small, to reach consumers with varied interests. However, few plans can be complete without including the big daddies viz. Google or Facebook - or both - because their sheer dominance on the web. In India, their combined estimate comes out to two-thirds of the total advertising moolah. In 2012, Google’s earnings were almost $44 billion from advertising worldwide as compared to marginally over $5 billion for Facebook. The latter is significantly smaller but plays a special role......

Words: 3177 - Pages: 13

Premium Essay

Google

...Journal of Case Research in Business and Economics Google: searching for value Ronald Kuntze The University of Tampa Erika Matulich The University of Tampa ABSTRACT Google is a company well known for providing a unique work environment for employees that provides plenty of benefits. However, these benefits come at a significantly higher cost structure. Are these costs worth it? How does providing value to the employee also provide value to the firm and to the customer? Can employee value be sustained during recessionary times? Keywords: Google, value, employee benefits, human resources Google: Searching for Value, Page 1 Journal of Case Research in Business and Economics Introduction The Google search engine has become so popular that it is now listed as a verb in the dictionary (Merriam-Webster 2009). The American Dialect Society members voted “Google” as the most used word of the year 2002 (Google, Google Milestones, 2009). Co-founded by Larry Page and Sergey Brin while students at Stanford University, Google was incorporated as a privately held company in 1998 (Google, Google Milestones, 2009) and is a textbook example of modern ‘employee-centric’ policies and benefits. Google has come a long way from its modest beginnings as a university project called the Backrub (Google, Google Milestones, 2009) to a billion-dollar company; but they have retained the collegiate vision of creative campus-like corporate environs and unparalleled employee perks and benefits......

Words: 4008 - Pages: 17

Premium Essay

Google

...Google, the world biggest profitable company, has its revolutionary business strategies. These business models help Google to achieve success all over the world in past decades. However, recently Google also faces the dilemma that some countries are not welcome them on the pretext of national security. This essay will first introduce the business strategies of Google, and then examine the threats that Google faces from some countries and local competitors such as Baidu in China. After analyzing, it will finally provide some suggestions for Google to secure the dominance in these countries and gives a conclusion. To some extent, the minority is concerned about how a search engine works and makes money, which actually plays an important role in the process of operating a search engine corporation like Google. It is obviously that a search engine depends on “search”. Google used Pagerank technology to reveal results by not only looking for keywords inside webpages, but also estimating the value of a search result based on the number and popularity of other sites that linked to the page. There are no hand-editing of the outcomes for the reason that the search results. In addition, Google is dissatisfied with the status quo. It keeps perfecting its technique to make the search result more accurate and relevant. It is a prevailing phenomenon that most search engine is running the paid inclusion pattern, but Google is an exception. But then again, Google is not a charity......

Words: 3094 - Pages: 13

Premium Essay

Google

...shaping the search industry? Rivalries among competitors – the rivalries of Google are Bing, AOL, Microsoft, and Yahoo. Most of the market share is own by Google. All competitors have similar products and services. Competition is based on non-price factors such as marketing, brand, and search technology. Also, because the industry is relatively new, there is a good growth in opportunities for advertising. Threat of new entrants – as what I have said, the entry barrier is low, because everyone has an access to technology. Because the barrier is low, new entries are capable in offering more rapidly search results then other competitors. But by entering this industry, it will be hard for new competitors to compete with reputable companies like Google and Yahoo because they have partners in advertising and different websites. Threat of new substitute products – the threat of substitute products is very low, since people would not opt in reading dictionaries, encyclopedia, or other documents, rather than searching the internet which is more convenient and time saving. Bargaining power of suppliers - Google's primary suppliers are those who provide servers, power, and human capital. These supplies are not hard to find, especially given the trend in technology; many suppliers can provide these supplies, so bargaining power is in the side of Google. Bargaining power of buyers – the buyers of Google search engine are mostly advertising company who wanted their products and......

Words: 1224 - Pages: 5

Premium Essay

Google

...Google: New-Product Innovation at the Speed of Light Google is wildly innovative. It recently topped Fast Company magazine’s list of the world’s most innovative companies, and it regularly ranks among everyone else’s top two or three innovators. Google is also spectacularly successful. Despite formidable competition from giants like Microsoft and Yahoo!, Google’s share in its core business—online search—stands at a decisive 66 percent, 2.5 times the combined market shares of its two closest competitors. The company also captures 86 percent of the mobile-search market and 60 percent of all search-related advertising revenues. But Google has grown to become much more than just an Internet search and advertising company. Google’s mission is “to organize the world’s information and make it universally accessible and useful.” In Google’s view, information is a kind of natural resource—one to be mined and refined and universally distributed. That idea unifies what would otherwise appear to be a widely diverse set of Google projects, such as mapping the world, searching the Web on a cell phone screen, or even providing for the early detection of flu epidemics. If it has to do with harnessing and using information, Google’s got it covered in some innovative way. Google knows how to innovate. At many companies, new product development is a cautious, step-by-step affair that might take a year or two to unfold. In contrast, Google’s freewheeling new-product development process moves......

Words: 1014 - Pages: 5

Premium Essay

Google

...Excellence >>Google In 1998, two Stanford University PhD students, Larry Page and Sergey Brin, founded a search engine company and named it Google. The name plays on the number googol1 followed by 100 zeroes-and refers to the massive quantity of data available online that the company helps users find. Google's corporate mission is "To organize the world's information and make it universally accessible and useful." From the beginning, Google has strived to be one of the "good guys" in the corporate world, supporting a touchyfeely work environment, strong ethics, and a famous founding credo: "Don't be evil." The company has become the market leader for search engines through its business focus and constant innovation. As Google grew into a primary destination for Web users searching for information online, it attracted a host of online advertisers. These advertisers drove Google's revenue by buying "search ads," little text-based boxes shown alongside search results that adveftisers pay for only when users click on them. Google's search ad program, called AdWords, sells space on its search pages to ads linked with specific keywords. Google auctions off the keyword ads, with prime keywords and page locations going to the highest bidder. Google recently added market share in the United States. Swooshes abound on everything from wristwatches to skateboards to swim- ming caps. The firm's long-term strategy focuses on basketball, running, football,......

Words: 1522 - Pages: 7

Premium Essay

Google

...Journal of Case Research in Business and Economics Google: searching for value Ronald Kuntze The University of Tampa Erika Matulich The University of Tampa ABSTRACT Google is a company well known for providing a unique work environment for employees that provides plenty of benefits. However, these benefits come at a significantly higher cost structure. Are these costs worth it? How does providing value to the employee also provide value to the firm and to the customer? Can employee value be sustained during recessionary times? Keywords: Google, value, employee benefits, human resources Google: Searching for Value, Page 1 Journal of Case Research in Business and Economics Introduction The Google search engine has become so popular that it is now listed as a verb in the dictionary (Merriam-Webster 2009). The American Dialect Society members voted “Google” as the most used word of the year 2002 (Google, Google Milestones, 2009). Co-founded by Larry Page and Sergey Brin while students at Stanford University, Google was incorporated as a privately held company in 1998 (Google, Google Milestones, 2009) and is a textbook example of modern ‘employee-centric’ policies and benefits. Google has come a long way from its modest beginnings as a university project called the Backrub (Google, Google Milestones, 2009) to a billion-dollar company; but they have retained the collegiate vision of creative campus-like corporate environs and unparalleled employee......

Words: 4008 - Pages: 17

Premium Essay

Google

...Company Overview In the beginning, Google was nothing more than a research project developed by two Stanford graduate students. In 1996, Sergey Brin and Larry Page had developed a search engine with a unique method of ranking search results. As the need for a relevant search engine on the internet became clearer and clearer, Brin and Page registered the Google.com domain in 1997 and officially formed Google, Inc. on September 7, 1998. Google had an advantage over other search engines at the time because their search results were ranked in a relevant manner; based on the number of sites linking to each specific page. Because of the high quality search results and their simple approach to searching, Google’s popularity has grown substantially over time. Along with their growth in popularity, Google has grown to employ more than 10,000 people worldwide, while also being ranked as the best company to work for by Fortune Magazine. The term ‘google’ was derived from a misspelling of the word ‘googol,’ which refers to 10100, and the name stuck. Also, due to the popularity of the world ‘google,’ Merriam-Webster added the term to their dictionary defining google as “to use the Google search engine to obtain information on the Internet.” As ‘googling’ things became more commonplace, Google’s revenues grew tremendously through the use of advertisements. Although Google’s advertising revenues have risen every year in the past five years, Google went public on August 19,......

Words: 1127 - Pages: 5

Free Essay

Searching Engine

...com/intl/en/about/corporate/company/>. This is a searching engine called Google, when someone write a blog post, tweet, update a site, or otherwise add content to the web. Google bots crawl the web come across the post, once it crawled, the page is indexed within seconds, and Google estimates the domain and page’s overall authority based on links, it is very easy to be use, only if the wire is available. Google provide nearly everything about the world, regardless of questions, Google will solve any problems. In my opinion, Google is the best way to this method, because it is the biggest searching engine in the world. It contains the whole resources from every corner of the world. Bibliography bing.com. 14 December 2011. <http://www.bing.com/>. This is a searching engine called Bing, The main goal of Microsoft's Bing is to make search results easier for users to navigate. Bing's approach consists of several innovative features. For example: This tool helps you sort through search results. It also contains a search history and recommends alternative searches based on your keywords. Bing produces a lot of instant answers; this feature displays the most relevant bits of information about your search, such as sports scores and flight numbers. Type the keywords to Bing.com. It will come out a lot of resources people can use. Bibliography fundooweb.com. 4 April 1998. <http://fundooweb.com/>. This is a searching engine called Yahoo; the results......

Words: 496 - Pages: 2

Premium Essay

Google

...BalancedScorecard Conclusion introduction 3 Intro Intro Swot BalancedScorecard Conclusion Introduction Intro Swot Scorecard Conclusion Plus GMP Corporate Finance Plus Google is a global technology leader focused on improving the ways people connect with information. Incorporated in California in September 1998 and reincorporated in Delaware in August 2003. Headquarters are located at 1600 Amphitheatre Parkway, Mountain View, California 94043 4 Intro Intro Swot BalancedScorecard Conclusion Introduction Intro Swot Scorecard Conclusion Plus Mission: Google’s mission is to organize the world’s information and make it universally accessible and useful GMP Corporate Finance Plus Major Products: Google Web Search with Advanced Search Functionality Web Page Translation—supports 41 languages Integrated Tools—such as a spell checker, a calculator, a dictionary and currency and measurement converters Google image and book search Google Scholar Google Finance Google webmaster Tools etc. etc. list goes on………. 5 Intro Intro Swot BalancedScorecard Conclusion Introduction Intro Swot Scorecard Conclusion Plus Financial Position: Total Assets stand at US Dollar 31 Billions Total Stock Holder’s equity stands at US Dollars 23 Billions Total Revenues stand at US Dollars 21 Billions While biggest cost is that of Research and Development. (FY 2008) GMP Corporate Finance Plus Key Personnel: Eric Schmidt,......

Words: 1119 - Pages: 5

Premium Essay

Google

...begin collaborating on a search engine called BackRub. * BackRub operates on Stanford servers for more than a year—eventually taking up too much bandwidth to suit the university. 1997 * Larry and Sergey decide that the BackRub search engine needs a new name. After some brainstorming, they go with Google—a play on the word “googol,” a mathematical term for the number represented by the numeral 1 followed by 100 zeros. The use of the term reflects their mission to organize a seemingly infinite amount of information on the web. Back to top 1998 August * Sun co-founder Andy Bechtolsheim writes a check for $100,000 to an entity that doesn’t exist yet: a company called Google Inc. September * Google sets up workspace in Susan Wojcicki’s garage at 232 Santa Margarita, Menlo Park. * Google files for incorporation in California on September 4. Shortly thereafter, Larry and Sergey open a bank account in the newly-established company’s name and deposit Andy Bechtolsheim’s check. * Larry and Sergey hire Craig Silverstein as their first employee; he’s a fellow computer science grad student at Stanford. December * “PC Magazine” reports that Google “has an uncanny knack for returning extremely relevant results” and recognizes us as the search engine of choice in the Top 100 Web Sites for 1998. Back to top 1999 February * We outgrow our garage office and move to new digs at 165 University Avenue in Palo Alto with just eight employees.......

Words: 11054 - Pages: 45