Premium Essay

Factors Affecting Women Shoppers’ Toward Online Shopping Attitude

In: Business and Management

Submitted By rusfazaira
Words 1982
Pages 8
proposal

Study On Factors Affecting Women Shoppers’ Online Shopping Attitude
STUDY ON FACTORS AFFECTING WOMEN SHOPPERS’ ONLINE SHOPPING ATITUDE
Rusfazaira binti Ahmad Fadzil (2003105365)

12

TABLE OF CONTENTS | | | Page | CHAPTER 1 | INTRODUCTION | | | 1.1 Background of the Study | 1-2 | | 1.2 Problem statement | 3-4 | | 1.3 Objectives of The Research | 5 | | 1.4 Scope of Study | 6 | | 1.5 Limitations | 7 | | 1.6 Definition of Terms | 8 | | 1.10 Summary | 9 | | | | CHAPTER 2 | LITERATURE REVIEW | | | 2.1 Literature Review | 10 | | 2.1.1 Concept of financial leverage with bank profitability | 11-15 | | 2.1.2 Concept of liquidity with bank profitability | 16 | | 2.1.3 Concept of size with bank profitability | 17 | CHAPTER 3 | APPENDICES 3.1 Number Employed, Unemployed and Unemployed Rate (Female) 2000-2010. Statistics On Women, Family and Community 2011. Ministry of Women, Family and Community Development. 3.2 Enrolment in Government-assisted Educational Institutions by Level of Education 2001-2010. Statistics On Women, Family and Community 2011. Ministry of Women, Family and Community Development 3.3 2013 Budget Presentation Speech by Malaysia Prime Minister. 3.4 The Household Use of Internet Survey,2005 by Malaysian Communications and Multimedia Commisions. | | | | |

CHAPTER 1
INTRODUCTION

1.1 Background of the Study
The usage of Internet has grown rapidly over the past years and it has become a common means for delivering and trading information, services and goods. Nowadays, internet is not only a networking media, but it is also used as a means of transaction for consumers at global market.
Women contribute the large number of Malaysia’s population. Major contribution of women to the nation always been recognized.…...

Similar Documents

Premium Essay

College Students’ Attitude Towards Online Shopping for Electronic Products

...communicated and processed. People use the Internet for different purposes, including communicating with friends, researching and monitoring online stock prices, trading stock, paying bills, banking, and shopping. Growing numbers of consumers purchase goods and services, gather product information, or just to browse online”(Demangeot & Broderick, 2007). People today are indeed bombarded with technology. Most people cannot get through the day without their laptops or smart phones, especially for today’s youth. Since today's college students were raised in a technological age. “It is no surprise that internet usage among college respondents has seen a marked increase in recent years” (Budden et al, 2007). “Most college students surveyed enjoy shopping online” (Arnaudovska et al, 2010).    Online shopping gradually appears in people’s lives, especially in college students’ life. “Online shopping is the process whereby consumers buy goods or services directly from a seller in real time over the Internet. Online shopping environments are, therefore, playing an increasing role in the relationship between marketers and their consumers” (Demangeot & Broderick, 2007).    Therefore, internet is not only indeed playing an important role today, but also in the future. “In the city of the future, bricks-and-mortar retailers will be just as savvy as their online counterparts. In recent years, the convenience of purchasing almost anything via the Internet has driven the decline of......

Words: 2037 - Pages: 9

Free Essay

The Influences of Social E-Shopping in Enhancing Young Womens Online Shopping Behaviour

...BEHAVIOUR The influences of social e-shopping in enhancing young women’s online shopping behaviour Charles Dennis, Brunel University, UK* Alesia Morgan, UltraSoft Technologies Ltd., UK Len Tiu Wright, Business School, De Montfort University, UK Chanaka Jayawardhena, Loughborough University Business School, UK Abstract The background to this paper is that shoppers, particularly women, are motivated by a variety of different reasons, including socialising and enjoyment. Despite the growth of Internet retailing (e-retailing), these social needs are largely unmet in e-shopping. In the high street, women do most of the shopping but online shopping (e-shopping) tends to be dominated by male shoppers. At the same time, social networking is growing fast and is especially popular amongst young females. The purpose of this paper is to draw on prior research about why people shop in order to explore the concept of social e-shopping, based on combining e-shopping with social networking. We propose that shoppers, particularly young females, will prefer social e-shopping to traditional e-shopping. We carried out a qualitative study for our propositions with a comparison experiment, semistructured questionnaire and focus group, to compare a traditional e-shopping website with a social e-shopping one. The findings reveal that young women prefer social e-shopping sites. Both utilitarian and hedonic young adult female shoppers found social e-shopping enjoyable and useful. However,......

Words: 12117 - Pages: 49

Free Essay

Online Shopping

...Consumers’ Attitude towards Online Shopping Factors influencing Gotland consumers to shop online Online Shopping Högskolan på Gotland VT2011 Master Thesis in Business Administration Authors: Muhammad Umar Sultan and MD Nasir Uddin Department of Business Administration Supervisors: Per Lind and Mr. Sjostrand Fredrik Abstract In the era of globalization electronic marketing is a great revolution. Over the last decade maximum business organizations are running with technological change. Online shopping or marketing is the use of technology (i.e., computer) for better marketing performance. And retailers are devising strategies to meet the demand of online shoppers; they are busy in studying consumer behavior in the field of online shopping, to see the consumer attitudes towards online shopping. Therefore we have also decided to study consumer’s attitudes towards online shopping and specifically studying the factors influencing consumers to shop online. The population selected for the research is Gotland, and narrowed down to Gotland University students, University cafeteria and Gotland Public library, the sample size selected for this research is 100 and we have used convenience sampling technique. Our findings indicated that among the four factors selected for this research the most attractive and influencing factor for online shoppers in Gotland is Website Design/Features, following convenience the second most influencing and thirdly time saving. Results have also......

Words: 14053 - Pages: 57

Free Essay

Community Attitudes Towards Domestic Violence Against Women

...to focus on the attitudes of the community towards violence against women, this study introduce: * the origin of domestic violence, * the definition of domestic violence against women, * how it affects the society, * forms of domestic violence , * the cause of domestic violence * A Review of Literature is to emphasize on the importance of the attitudes of the community towards the topic, the determinant, the suggested improvements and the limitations. This study will also conclude what is to be done to improve the attitudes of the community. Personal experiences and perspective The concern of this topic has sparked my interests as a Marketing student due to the recent reports of inhuman violent acts against women in India that has raised commotion all over the country, however this report is not pin-pointing at any countries, but as a general subject. You need also to link your topic and your personal experience to the theoretical perspectives (epistemologies and paradigms) that were discussed in class. Domestic Violence against Women The status of women has been seen as unequal to the status of men in terms of authority, opportunity as well as independence. Although the society has reached a tremendous change from degradation (1990s) to a position of equality (2000s), Violence against women which is defined as “an act of gender-based violence that results in, physical, sexual or psychological harm, or suffering to women including......

Words: 5104 - Pages: 21

Premium Essay

Online Shopping

...Volume 9 Number 2 2010 Influence of Word of Mouth Communication Towards Indonesian Online Shopper Purchase Intention Mustika Sufiati Purwanegara School of Business and Management Institut Teknologi Bandung Eka Yuliana Master of Science in Management, School of Business and Management Institut Teknologi Bandung Abstract Word-of-mouth (WOM) gives the consumer perceptions to engage in retail online shopping can include both utilitarian and hedonic shopping dimensions. To cater to these consumers, online retailers can create a cognitively and esthetically rich shopping environment, through sophisticated levels of communication, as the personal influence, online community, and also by sharing they experience. Since the effect of word of mouth communications on marketing and has proven to stimulate online consumer's perceptions, 374 person of House of Taaj Facebookers in all over Indonesia, in which 280 female (75%) and 94 male (25%) has expressed their perceptions toward online purchase intention, and word of mouth. This research presumes that word of mouth from another online consumers, share information and features can influence online shopping intention and entice them to modify or even transform their original shopping predispositions by providing them with attractive and enhanced interactive features and controls of buying. To achieve the research objectives and the test hypotheses, factor analysis, and linear regression are used to analyze the significant level of each......

Words: 8170 - Pages: 33

Premium Essay

Web-Based Shopping-Consumers' Attitudes Towards Online Shopping in New Zealand

...NO.2, 2005 WEB-BASED SHOPPING: CONSUMERS’ ATTITUDES TOWARDS ONLINE SHOPPING IN NEW ZEALAND Gurvinder S Shergill Massey University Auckland, New Zealand G.S.Shergill@massey.ac.nz Zhaobin Chen Global Integration Ltd Auckland, New Zealand ben_chen46@hotmail.com ABSTRACT The growing use of Internet in New Zealand provides a developing prospect for E-marketers. If E-marketers know the factors affecting online New Zealand buyers’ behaviour, and the relationships between these factors and the type of online buyers, then they can further develop their marketing strategies to convert potential customers into active ones, while retaining existent online customers. This paper is part of larger study, and focuses on factors which online New Zealand buyers keep in mind while shopping online. It also investigates how different types of online buyers perceive websites differently. This research found that website design, website reliability/fulfilment, website customer service and website security/privacy are the four dominant factors which influence consumer perceptions of online purchasing. The four types of online New Zealand buyers; i.e., trial, occasional, frequent and regular online buyers; perceived the four website factors differently. These buyers have different evaluations of website design and website reliability/fulfilment but similar evaluations of website security/privacy issues, which implies that security/privacy issues are important to most online buyers. The......

Words: 11072 - Pages: 45

Premium Essay

Attitudes Towards Online Shopping

...International Journal of E-Business Development (IJED) Attitudes toward Online Shopping: A Comparison of Online Consumers in China and the US * Department of Marketing, Howard University, 2600 6th Street, NW, Washington, DC 20059, USA Department of Marketing, The George Washington University, Funger 301D, 2201 G Street, NW, Washington DC, 20052, USA ^ Department of Marketing, Towson University, Stephens Hall 123, 8000 York Road, Towson, MD 21252, USA 1 gong.gw@gmail.com; 2maddox@gwu.edu; 3rstump@towson.edu market, one that is striving to transform its economy from being manufacturing-based to technology-based. The Chinese government has attached great importance to e-tailing in spurring economic growth and recently has released a series of policies to regularize and guide Internet and e-tailing development (6). Furthermore, China has overtaken Japan as the world's second-largest economy and is predicted to replace the US as the world's top economy in roughly a decade (12). Collectively, all of these factors bode well for an improving etailing environment in China. The focus of this study is to examine whether online consumers in China and the US share similar attitudes with regard to online shopping. While there is a wealth of research focusing on online shopping behaviour in Western countries, relatively little research has compared consumer attitudes toward online shopping across nations. Reflecting the call by Van Slyke, Belanger and Sridhar (13) for more......

Words: 8805 - Pages: 36

Premium Essay

Attitudes Toward Shopping

...Attitudes Toward Shopping Considerable research has been done on people's attitudes toward shopping. Such attitudes have a big impact on the ways in which people act in a retail setting. Retailers must strive to turn around some negative perceptions that now exist. Let us highlight some research findings. Shopping Enjoyment: In general, people do not enjoy shopping as much as in the past. So, what does foster a pleasurable shopping experience--a challenge that retailers must address? Many shoppers enjoy bargain hunting ("I get a thrill out of finding a real bargain"), recreational browsing ("window shopping"), being pampered by salespeople (difficult for retailers to accomplish in this era of self-service and cost cutting), and the opportunity to get out of the house or office. Attitudes Toward Shopping Time: Retail shopping is often viewed as a chore: "Consumers now attempt to limit the time they spend shopping. Time-pressed by family and work responsibilities, they spend fewer hours cruising the mall in search of the perfect item, and look to get what they need as quickly as possible. This trend has been dubbed 'precision shopping.' The upside of precision shopping is that consumers spend more money each time they visit a store." Shifting Feelings About Retailing: There has been a major change in attitudes toward spending, value, and shopping with established retailers: "The same shopper who buys commodity goods at a BJ's Wholesale Club Inc. may also buy expensive......

Words: 643 - Pages: 3

Free Essay

An Investigation Into Factors of Affecting Online Shopping Within China on College Students

...2 4.1 Advantages of purchasing online 2 4. 2 The characteristics of online shoppers 3 4. 3 Factors of affecting online shopping 3 5. Methodology 5 5.1 Research design 5 5.2 Data sources defined 6 5.3 Data collection methods 7 5.4 Data analysis 7 6. A statement of possible outcomes 8 7. Ethical consideration 8 8. Risk assessment and risk management 9 9. Resource management 9 References 11 1. Project title An investigation into factors of affecting online shopping within China on college students 2. Research Context With the proliferation of using internet,the way of living and working has increasingly changed, such an environment enables people to gain information such as pictures, videos, news and knowledge as well as purchase goods through internet. So, The proportion of E-shopping has been consistently growing. Internet World States (2010) reports that China is the world’s largest Internet market. According to “China Internet network information center” (CNNIC) reported that in 2009 the number of Chinese online shoppers is108 million with 45.9% annual growth rate. At present the rate of online shopping has reached to 28.1% from 22.1% at the end of 2007. However, which group of people are the main customers to shop online and what factors drive these people to purchase on the internet? A survey did by Iresearch ( Iresearch is a company that focuses on internet media, e-commerce, online games and other new economic......

Words: 4156 - Pages: 17

Premium Essay

How Is the Growth of Online Shopping Affecting in-Store Shopping?

...  Introduction Over the past decade, online shopping has grown to new heights. Shoppers have the ability to do more research before making a purchase by using the internet. They can read reviews, compare prices, pre-shop, and purchase at any time. (Valerio, D. 2012). With mobile technology, shoppers are also able to shop with their phones, IPad, and tablets, with internet access. According to a study that was done by United Parcel Service Inc, seventy percent of more than 3.000 online shoppers said that they preferred to shop their favorite retailer online. So what does this mean for retail stores? Why do people shop online? Internet users were asked the main reasons why they shopped online by a poll taken by The Nielsen Company (www.nielsen.com), these are the results (Miller, R. K., & Washington, K. 2014). : • Able to shop 24 hours a day: 81% • Saves time: 76% • Able to comparison shop: 61% • Easy to find what I am looking for: 56% • Selection of items: 49% • Can search by brands I like: 46% • Available product information: 46% • Low prices: 45% • Items are in stock: 35% • Low shipping costs: 24% • Recommendations for items: 15% • Customer service and communication: 12% • Easy to return purchases: 11 % • Gift services such as cards, wrapping, or • Birthday/holiday reminders: 10% The disadvantages of online shopping Though online shopping is very convenient, it has its disadvantages. Shipping and handling costs can be a burden. Sometimes, when......

Words: 1710 - Pages: 7

Premium Essay

Factors Affecting Students' Online Shopping Attitude and Purchase Intention in Ho Chi Minh City

...project title: FACTORS AFFECTING STUDENTS' ONLINE SHOPPING ATTITUDE AND PURCHASE INTENTION IN HO CHI MINH CITY In Partial Fulfillment of the Requirements of the Degree of BACHELOR OF ARTS in BUSINESS ADMINISTRATION Ho Chi Minh City, Vietnam 2014 Group members: Student Number 1. 2. 3. 4. 5. Name ID Student Name 1. 2. 3. 4. 5. Responsibility in Assignment Participation % * Signatures: a. ____________________________________ b. ____________________________________ c. ____________________________________ Date Submitted: _________________________ TABLE OF CONTENTS CHAPTER I: INTRODUCTION I. II. III. BACKGROUND RATIONALE RESEARCH OBJECTIVE CHAPTER II: LITERATURE REVIEW I. II. III. IV. V. INTRODUCTION REVIEW OF RELATED THEORETICAL STUDY INFLUENCE OF INTERNET ONLINE ON CUSTOMER FACTOR AFFECTING ADOPTATION OF ONLINE SHOPPING CONTRIBUTION OF STUDY CHAPTER III: METHODOLOGY I. II. III. IV. RESEARCH PROCESS RESEARCH STUDY TARGET SAMPLE DATA COLECTION Chapter 1: INTRODUCTION I. Background of Research Nowadays, with the rapid development of Internet technology, online shopping is becoming common and even inevitable among people in different age. Consumers choose online shopping which is another shopping channel that is more convenient and express than the traditional shopping pattern, and these also attracts more and more people sell products online, from chain store to small individual business. Due to the increasing amount of online......

Words: 3721 - Pages: 15

Premium Essay

Online Shopping

...------------------------------------------------- online shopping Research Report [Date] [Company name] [Company address] If online shopping simplifies people’s lives, then it would become increasingly popular. Table of Contents Foreword: 3 1. Introduction: 4 2. Methodology (Quantitative & Qualitative) 5 2.1 Questionnaire design 5 2.2 Participants 5 2.3 Procedure and Limitations 5 3. Interpretation of Results 6 4. Discussion 7 5. Conclusion 8 6. Recommendations 9 7. Reference List 10 8. Appendix A: Questionnaire 11 9. Appendix B: Detailed Results perform in Charts 14 9.1 Personal information and choices from online shops 14 9.1.1 Gender as a percentage. 14 9.1.2 Gender according to ages as a percentage. 14 9.1.3 Age Ranges 15 9.1.4 Personal choices from the online shops as a percentage. 15 9.2 Opinions about the convenience of online shopping 15 9.2.1 Online shop are available 24 hours a day so I can shop any time 16 9.2.2 Online shops provide various options of commodities 17 9.2.3 It is easy to make comparison with products from other websites. 18 9.2.4 Searching for a product is easy. 19 9.2.5 Accurate information about products is often provided on the website. 20 9.2.6 Delivery is on time. 21 9.2.7 Returning is not available or may take a long time to process. 22 9.3 Opinion about saving time and money from online shopping 23 9.3.1 Online shopping saves travel......

Words: 3695 - Pages: 15

Premium Essay

Online Shopping

...Online Shopping Behavior in Pakistan Arsalan S. Khan, Faisal Ahmed, Hassan Yousuf, Sohaib ul Hassan and Syed Abbas Zia Karachi School for Business & Leadership Arsalansalahuddinkhan@hotmail.com[->0] 1 Abstract The purpose of this paper is to study the consumer behavior of online shoppers in Pakistan in order to gain insights into their attitudes, preferences, decision-making frame work, and life styles. The target population for this study consisted of the urban consumers who are educated and belong to upper and upper-middle socio-economic classes. Within online shopping, two major categories could be established, namely “Electronics” and “Clothing”. As per our analysis, the experience expected from both the medium is different. For purchasing a commodity offline, the customer would rate the overall shopping experience higher as opposed to convenience. Now we had to establish that what type of goods would be preferred online as opposed to through brick & mortar, and vice-versa. Keywords: online, brick & mortar, electronics, clothingl. 2 Introduction To study the consumer behavior of online shoppers in Pakistan in order to gain insights into their attitudes and preferences, decision-making frame work, attributes for store selection and life styles encouraging online shopping. The target population for......

Words: 6997 - Pages: 28

Premium Essay

Attitudes Towards Romantic Relationships in Men and Women

...The differences between the genders’ approaches towards intimacy and interpersonal bonds is one that continues to be extensively studied in psychology. Gender has always provided us with a perspective through which we interpret the world, mainly love and sexuality. These two aforementioned features are intricately entwined and have heavily influenced much of extant research which attempts to explain the impact of love and sexuality on a sociobiological level and on the formation of gender expectations. This essay aims to investigate and explain how attitudes with respect to relationships are affected by gender. In order to achieve this, a compilation of studies that assess the correlation between interpersonal relationships and gender will be considered. Finally, the essay will discuss possible ideas for future development in this field. Although a fine line exists between love, lust and attraction, these three components are often misinterpreted for one another. The need to belong is an evolutionary human instinct, and one that characterises an individual’s chances of survival. It is essential to acknowledge the common attributes of the three preceding elements which determine relationship statuses, so a clearer understanding can be achieved when considering the dissimilarities in attitudes between the genders. Conventionally, love has always been thought to be undemanding and trivial whereas attraction, or borderline infatuation, is affiliated with connections on a......

Words: 1523 - Pages: 7

Premium Essay

Consumer Attitude Towards Online Retail Shopping in the Indian Context

...Consumer Attitude Towards Online Retail Shopping in the Indian Context Sangeeta Sahney *, Archana Shrivastava** and Rajani Bhimalingam*** The objective here is to look into the various aspects of online shopping in modern day environment and to identify those factors that affect the development of attitudes towards online shopping. The study also aims at identifying customer requirements with respect to online shopping, giving certain conclusions to ensure the success of an online shopping site. This study is descriptive, diagnostic and exploratory in nature, and is aimed at identifying critical parameters in online retail shopping, tapping consumers’ feelings and attitudes towards online shopping, and establishing attitudinal differences across demographics. It reaches a logical conclusion through the identification of key design areas. It helps one to understand what consumers expect from an online retailing store for their satisfaction and delight. By examining the various dimensions uncovered in this study, online retailers can develop a better understanding of consumer needs. Marketing academicians may use this study for assessing consumer attitudes towards online retail shopping in the Indian context, thereby, identifying such attributes that would lead to positive attitudes towards online retail shopping. Online retailers may also use the findings of this study as a resource, while constructing, managing, and evaluating their marketing strategies in the Indian......

Words: 13507 - Pages: 55