Premium Essay

Event Mgmt

In: Business and Management

Submitted By dhakkae1
Words 389
Pages 2
t Introduction:
Event management is basically an organization responsible for conducting events like conference, product launch, seminars, ceremony etc as per the requirement of the customer.
Basic task:
Prepare event design, finding a site/place, arranging a food décor, pickups and accommodation, coordinating activities etc
The number of task that would be undertaken would depend upon the size and theme of the event.
Purpose:
Is to put customer at ease by providing management services to customers like accommodation, sending invites, certificate distribution, setting up platform etc. The main focus of the company is to come up with the successful events without any hiccups and without consuming much of the customer’s time.
Customers often lack the expertise and time to plan the event and thus hire event management companies to manage the event on their behalf so that they could solely focus on their work.
Type of market: cooperate market and social market
Cooperate market includes seminars, conferences, charities collection, trade show, company picnic, meeting of board members and stockholders

Accounting market of events
Profit margin, expenses and deal with customers for gain,(rent of place, service charges, one person serving for catering services, transportation charges, décor expenses tent reception, entertainment and accessories, printing charges, accommodation charges, contingency fund (if something went wrong then in that case we could use that fund or services), promotion of the event
Structure of company:
Event director
Program coordinator, venue coordinator, equipment coordinator, promotion coordinator, hospitality coordinator, merchandizing coordinator.
Uniqueness of selling:
Accommodate different cultures, offer various types of events,

Customers:
Educational institutes, companies, sport companies etc
Competition:…...

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