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Eharmony

In: Business and Management

Submitted By vadhul
Words 1248
Pages 5
eHarmony Business Case – Suraj Vadhul + Mauricio Jaramillo
Executive Summary eHarmony, founded by Neil Warren and his son-in-law Greg Forgatch in 1998, is one of the leading online dating sites that helps singles in their search for long-term and serious relationships. Today, eHarmony has13.8% of the U.S. dating service market with over 33 million registered users. In the year 2003, eHarmony joined the elite group of companies in the online dating sector achieving a cumulative revenue of 1 billion. eHarmony has its operations in the U.S, Australia, Canada, U.K and Brazil. It has a widespread user base from over 150 countries. Neil Warren, who is the permanent CEO and founder of this company, started this as a match making site which implied its importance on compatibility rather than matching people on their hobbies or interests. eHarmony claims to use a complex scientific algorithm which gets the detailed user input and matches based on the developed algorithm. The results, according to the company, are staggering, as they claim that more than 600,000 people found their love on eHarmony.
External Analysis
Strengths
eHarmony claims to have one of the strongest match making scientific algorithm which has appealed to millions of users and has steered them to stick with eHarmony, to find their perfect partner. Since eHarmony has always been highly receptive in the U.S, they have the selective user policy where not all the users who register get to access the site. A good sum of users is denied registrations if they fail to match their screening criteria. eHarmony still continues to dominate the online dating industry with its competitive pricing plans and attractive long term subscriptions. Neil Warren being a well-renowned psychologist promoting eHarmony is one of the important factors for its success and popularity.
Weaknesses
eHarmony does not stand out…...

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