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Eco 365

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Differentiating Between Market Structures in Kudler
Kudler Fine Foods (KFF) is a specialty grocery store that is designed for the gourmet chef that lives inside everyone. They provide a wide selection of gourmet items that aren’t available anywhere else in their geographical area. They opened their first store in 1988 in La Jolla, CA and since then have opened two more also in California. KFF is dominating the gourmet grocery store market by offering one on one service to their customers, providing the freshest produce, meat, and cheeses, and offering a wide selection of wines from across the country (University of Phoenix, 2013). Kathy Kudler, the founder, wants to expand her business in the next 5-10 years. Our group has been hired by her to perform a market analysis, review competitive strategies, and make recommendations on how to maximize profits.
Kudler Fine Foods has no direct competition therefor they don’t have the need to compete in their market. This doesn’t mean that they do not have strategies in place to ensure that customers don’t stray to their indirect competitors. KFF is dedicated to expanding their services, enhancing the efficiency of its operations and boosting the consumer purchase cycle as a means to raising loyalty and profitability (University of Phoenix, 2013).
Kudler Fine Foods marketing studies have provided our team with the opportunity to see their strengths and weaknesses. Some strengths are merchandise display, décor, and convenience of store locations (University of Phoenix, 2013). The most significant strength of KFF is that the customers are satisfied with the products being offered. Also, the customer service representatives have proven they are knowledgeable about the products they are selling to the customers. The combination of the last two...
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