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Dell Computer Company

In: Business and Management

Submitted By dalmmike
Words 1593
Pages 7
What Started as “PC’s Limited” by founder Michael Dell in a dorm room at the University Of Texas in 1984, Dell blew up in the 1980’s and 90’s to become, for a time, one of the largest sellers of personal computers and servers within the industry. The company currently sells not only computers and servers but includes a wide array of home and personal electronics from both its own line of products and other manufacturers as well. These products vary from mp3 players, to High Definition TV’s to data storage devices, smartphones, cameras and much more. In 2011, Fortune 500 ranked Dell at number 41 in its list with revenues of over $62 billion in 2012. It is the third largest PC maker in the world after HP and Lenovo.
The company’s strategy for successful marketing lies around a number of important elements: Just-in-time parts inventory, Award-winning tech support and customer service, Build-to-order production, Pioneering in the field of e-commerce, Partnerships with suppliers, , and direct sales to customers. Using one of its greatest and most unique marketing strategies, Dell builds its computers, workstations, and servers to order. This direct-sale strategy gives the company no in-house inventory. Dell customers can order custom-built computers and laptops based on their individual needs, likes, wants, and price range. You can order whatever configuration of processor, ram, hard disk capacity, rom drive, monitor size, speakers, and other accessories to accompany the package. The orders are then sent to the nearest assembly plants, which until 1997 used traditionally fashioned assembly lines, with each worker performing a certain task. An order form accompanied each worker as computer parts were installed to match customer specifications. As a partially assembled computer arrived at a new workstation, the next crew member added a new part, and the machine moved…...

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