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Culture Barriers to Cocacola in India

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Socio Cultural Barriers Faced by Coca-Cola in India and Solutions to Overcome the Issues

SOCIO CULTURAL BARRIERS FACED BY COCA-COLA IN INDIA AND SOLUTIONS TO OVERCOME THE ISSUES

CONTENTS
1. EXECUTIVE SUMMARY 3

2. TERMS OF REFERENCE 3

3. CURRENT SCENARIO 3

4. ANALYSIS OF THE SITUATION 4

4.1. STRENGTH 5

4.2. WEEKNESS 5

4.3. OPPORTUNITIES 5

4.4. THREATS 5

5. SOLUTIONS AND RECOMMENDATIONS 6

5.1. PUBLIC RELATIONS 6

5.2. ENHANCE RELATIONSHIP WITH GOVERNMENT 6

5.3. LAUNCH MARKETING CAMPAIGNS 7

5.4. LISTEN TO THE CUSTOMERS 7

5.5. MANAGING STYLE 7

5.6. PULL BACK PRICE- QUALITY TRADE –OFF PLANS 7

6. SUGGESTIONS 8

7. FORECASTS AND PREDICTIONS 9

8. CONCLUSION 9

9. REFERENCES 10

EXECUTIVE SUMMARY

Coca – cola, the world’s largest selling soft drink company had established its strong presence in the world since 1886. Coca-Cola is the first international soft drink brand to enter the Indian market in the early 1970’s. Till 1977 Coca-Cola was the leading brand in India; later, due to FERA (Foreign Exchange Regulation Act), they left India and didn’t return till 1993. Coca-Cola had to face many issues regarding its quality, resource exploitation and market exploitation along with price-quality trade-offs. People all over India are challenging Coca-Cola for its abuse of water resource. Coca-Cola had affected both quality and quantity of ground water. Due to its waste extracts, Coca-Cola was criticized for polluting the nearby fresh water and ground water and soil; because of this issue, farmers are suffering from water scarcity. Despite all these social and cultural issues, customers are using Coca-Cola due to its strong brand reputation all over the world. This is because Indians are now using more soft drinks and the youngsters are more in this category. However, with many studies and policy…...

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