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Creative Problem-Solving Styles in the Usa and Japan

In: Business and Management

Submitted By Dave
Words 3583
Pages 15
Creative problem-solving styles in the USA and Japan

The Authors

Paul Herbig, Texas A&M International University, Laredo, Texas, USA, and

Laurence Jacobs, University of Hawaii at Manoa, Honolulu, Hawaii


Explores the cultural differences between Japan and the USA as they influence in the practice of creativity. Western logic reflects its Cartesian heritage of a clear, linear path of reasoning or the “scientific method”. The western approach to creativity is innovation through sponteneous originality. The Japanese approach, by contrast, is through the adaptive process. Implementing the innovation for effective production and marketing is their greatest strength. Japanese value the consensual more than differences. Proposes that US-Japanese partnerships would be the merging of opposites, the perfect complement of two diameterically opposite ways of creative thinking. If these partnerships are properly conceived and implemented, a highly efficient combine would result.

Article Type:

Conceptual Paper


Creativity; Japan; Methods; USA.


International Marketing Review









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Creativity may be the most important tool in a marketer’s arsenal. Without creativity, the firm becomes predictable. The predictable firm may be at a competitive disadvantage. Creativity goes further than creative managers seeking new solutions to product problems. Creativity can also lead to new and better solutions to business and customer problems. Thus creativity may be the key to market success and improved operating efficiencies.
This article concentrates on the business aspects of creativity.

What is creativity?

Webster’s College Dictionary (1991) defines creativity as:
The state or…...

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