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Connect and Develop in P&G

In: Business and Management

Submitted By lourdes1971
Words 417
Pages 2
Connect & Develop consiste en un modelo de innovación que permite a las empresas innovar a través de acceso / conexiones con el exterior. Es decir, sus prácticas de innovación no se limitan al desarrollo interno o a sus departamentos de I&D. C&D consiste en encontrar buenas ideas y traerlas hacia dentro, con el fin de mejorar y capitalizar las capacidades internas.

Antecedentes. Este modelo de innovación fue desarrollado por P&G en el año 2002, cuando se enfrentaba con la necesidad de incrementar la novedad en sus papitas Pringles y se les ocurrió imprimirles imágenes para hacerlas más divertidas y atractivas para el consumidor.
P&G se dio cuenta de que el proceso de innovación requería rapidez de modo que pudiera lograr sus objetivos de rentabilidad. Comenzaron a pensar en cual parte del mundo podrían encontrar una solución que pudiera ser adaptada a sus necesidades, lo cual supondría un camino más eficiente que esperar el desarrollo interno. Gracias al contacto externo pudieron conseguir una solución y sus ventas alcanzaron crecimiento de dos dígitos en los dos siguientes años.

Modelo de innovación tradicional versus Connect & Develop
Una comparación con el antiguo modelo de innovación sería como sigue:
Proceso de innovación tradicional Connect & Develop
Definición de todo el proceso/recursos a desarrollar Búsqueda en el mercado de recursos o procesos (o parte de) ya existentes
Trabajo interno Creación de intercambio-relaciones
Creación de soluciones a nuestras necesidades Adaptación de soluciones a nuestras necesidades
Altos costos de desarrollo Reducción de costos de desarrollo
Limitación talento creativo Talento creativo más amplio
Menor velocidad en el proceso de innovación Mayor velocidad en el proceso de innovación
Menor tasa de éxito Mayor tasa de éxito

Claves del modelo Connect & Develop
P&G entiende que los siguientes…...

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