Premium Essay

Compare and Contrast Nike vs. Adidas

In: Business and Management

Submitted By lovePURPLE24
Words 546
Pages 3
Compare and Contrast
Nike vs. Adidas
Sportswear companies like Nike and Adidas, have made many products throughout the world that are very popular and continue to grow in their reputations of being the top two leading companies in the sports industry. With many fans for both sports-related companies, the numbers and popularity continue to rise, and live up to their high admired feedback. According to Global Market Shares, Nike is sitting at 31%, while Adidas is estimating about 16% of footwear status. The purpose I will be showing in this paper is the comparison and contrast which include the terms of quality of product(s), the prices, marketing and advertising.
Nike, Inc., an American corporation originally known as Blue Ribbon Sports or BRS was founded by Philip Knight, a track athlete at the University of Oregon, and his coach Bill Bowerman in January 1964. Bowerman, who also attended the University of Oregon in his early days, and also achieved his career by winning two gold medals in the 1960’s Summer Olympics; he wanted to make his own pair of Nike shoes for him, but claimed they were Phil Knight’s, one of his athletes he was very proud of. By 1974, Nike Inc. was officially registered and became the new big thing with the millionaire dollar money slogan of “Just Do it”.
Adidas is a multinational corporation based on European designs and manufacturers. It was founded in the year of 1948 by a man named Adolf Dassler, who fought in WW1. After arriving home, he received a position in a porcelain factory in Nuremberg, Germany. This is where he started to produce his own shoes and began to work on them in his mother’s wash room, which became a work area for him until he opened up his own business. “Impossible is nothing” has become a world-wide known slogan for Adidas, and has made it the second biggest sportswear manufacturer in the world, following Nike.…...

Similar Documents

Premium Essay

Pc vs Mac Compare and Contrast

...Compare and Contrast Essay Both the Personal Computer and the Macintosh have their own unique qualities to them, yet PCs still take the reins over this battlefield of computers. Although PCs are looked at as an unclean version of the newer Mac systems, they still compete toe to toe in all aspects of performance. Factors such as cost, reliability, customization, and endless others add to the conflict of which is better. Cost plays an important role when determining which system is better. With a Mac, there aren’t many options. They only offer three or four different prebuilt systems such as the iMac, MacBook, and Mac Pro. None of the options they offer are under 1000$, yet most run as high as 3800$. When choosing to purchase a prebuilt PC, there are dozens of alternatives that can be offered. A 500$ PC setup is usually enough for the average user. For gamers, a 1000$ PC will work completely fine on most game, on the other hand, a 1000$ MacBook would not even be able to run almost any modern game without major issues. Building your own PC has become the cheapest method of all. Online at sites, such as Newegg, offer more options and cheaper alternatives for hardware and software. Macs may have fewer viruses, but are expensive and become obsolete in a few short years. The same thing happens to PCs, except, they're cheaper. This shows that PC is much more cost effective, even though Mac has become extremely popular over the last few years. Reliability is yet another......

Words: 690 - Pages: 3

Premium Essay

Online Education vs Triditional Education a Compare and Contrast Essay

...Online education vs. traditional education a compare and contrast Traditional education used to be the primary means of furthering ones education. However, in recent years online education has become more popular and is currently the preferred means of education. When concerning the convenience of the education, and resources online education has surpassed its opponent. Did you know that According to the U.S. Department of Education, National Center for Education Statistics Enrollment in degree-granting institutions between 2000 and 2010, increased by 37 percent, from 15.3 million to 21 million? (Source U.S. Department of Education, National Center for Education Statistics. (2011).The Condition of Education 2011(NCES 2011 -033), Table A-43-1). During the same period, online education courses accounted for an estimated 12.2 million enrollments. These numbers are hard to ignore, and it is safe to say that while some people feel traditional education is better for their educational needs; online education is quickly becoming the preference for Americans returning to school, but why? I want to compare the two and let you choose for yourself. From the outside, looking in we can see that both online and traditional education hold their students to a very high academic standard. Both have an academic code of conduct that is in place to ensure the quality of the education provided. With either online or traditional education, penalties are in place for students who violate the...

Words: 1328 - Pages: 6

Premium Essay

Compare and Contrast Windows 7 vs. Linux

...Linux vs Windows has been a subject of debate since the inception of computers. As told by Severance, (2008) LINUX was originally developed at Bell Laboratories as a private research project by a small group of people starting in 1969. Linus Torvalds, who was then a student at the University of Helsinki in Finland, developed Linux in 1991. It was released for free on the Internet and generated the largest software-development phenomena of all time (Linux's History, 2000). Today LINUX owns about 10% of the market share and this has dropped in recent years as both Windows and Linux have increased their share of the available market with Linux currently holding about 20% (Galli, 2007). As noted by Windows History (2006), many long-time PC users trace the Microsoft Windows operating system to the 1990 release of Windows 3.0, the first widely popular version of Windows and the first version of Windows many PC users ever tried. However, Microsoft initially announced the Windows product seven years earlier and released the first version in 1983. In its early offerings, Windows was still based upon the Disk Operating System (DOS), but it brought a much needed Graphical User Interface (GUI) to the mainstream computer market and began and evolution (or revolution) of the computing industry which resulted in Microsoft owning about 70% of the world-wide market share (Galli, 2007). This paper will compare and contrast Ubuntu (Linux) and Windows 7 in the following areas:• History......

Words: 784 - Pages: 4

Premium Essay

Nike vs Adidas

...Nike and adidas are sportswear companies whose products are very popular around the world, while Nike has the upper hand in sales and sponsorships, Adidas is growing. Adidas owns Reebok, Taylor Made golf company and Rockport. Nike owns the Jordan Brand, Umbro, Hurley, Converse and Cole Haan. "Nike", the name came from the Greek name for the almighty Goddess of Victory. The company was originally named "blue ribbon sports". The name "Adidas" is a juxtaposition of the company founder Adolf Dassler's nickname-- Adi Dassler. Adidas' motto is "Impossible is Nothing" or "all day I dream about sports". Nike's motto is "Just do it". Adidas' sport section has a three stripe design; Nike has a "swoosh" symbol. Adidas' "Originals" brand has a "Trefoil" design. Nike initiated as a brand focusing on track and field while Adidas' primary focus was soccer. Both these companies have expanded enormously ever since and are the two most notable brands in any field of sports. Adidas believes in providing equipment for every sports present including boxing, table tennis, wrestling and gymnastics, without giving significant importance being the leader, while Nike believes in a more focused approach, dealing in the most popular and the most followed sports, making sure it's the most dominant force present. There are some perceptions that Nike is slightly more overly priced than it's German rival however there are no studies conducted which prove this. Some people also consider Nike to be......

Words: 472 - Pages: 2

Premium Essay

Compare and Contrast

...Michael Jordan vs LeBron James This is one of the most controversial topics in the history of NBA today. I will finally put to rest all of the doubt that Michael Jordan is, was, and will always be the best player ever to play in the NBA. I know I sound bias but everyone in the world is comparing LeBron James to Michael Jordan. There are many similar traits about the two players but there are also many differences. I will cover as many as possible in both areas about both players and once you read the facts you will finally understand why Jordan is the King not James. Michael Jordan started his basketball career when he went to the University of North Carolina. While attending college he won a national championship and cemented that he was a great college player. Jordan was drafted into the League in 1984 and from there the rest is history. Michael Jordan was a Six-time NBA champion (1991-93, 1996-98); NBA MVP (1988, '91, '92, '96, '98); 10-time All-NBA First Team (1987-93, 1996-98); All-NBA Second Team (1985); Defensive Player of the Year (1988); Nine-time All-Defensive First Team (1988-93, 1996-98); Rookie of the Year (1985); 14-time All-Star; All-Star MVP (1988, '96, '98); Two-time Olympic gold medalist (1984, '92). He was also the all-time leader for average points per game with 30.1. LeBron James was drafted into the league straight out of high school in 2004. He has played in the NBA for ten years and for two teams. LeBron is a three-time NBA......

Words: 710 - Pages: 3

Premium Essay

Compare and Contrast

...Compare and Contrast “Young Goodman Brown” and “The Lottery” By: Melissa A. Reeves Professor Andrew Smith ENGL 102-B46 LUO Thesis Statement The stories “The Lottery” and “Young Goodman Brown” both appear to show that human behavior and judgment can be flawed, even if the person’s intentions appear good to them. There is a level of fear and underlying evil in Puritan settings in both stories. I. Introduction/Statement of Thesis II. Themes and Author’s Purpose A. The Lottery i. Just because something has always been done, does not make it right or just; following the crowd can be dangerously wrong and evil. ii. The author shows through symbolism and storytelling that people can be easily influenced by society and those around them. iii. Also, the themes or persecution is addressed. B. Young Goodman Brown i. The theme is that believing that you are a righteous person does not always make you righteous. ii. The idea of doing one evil thing, but justifying it because it is only one time and he will never do it again and will be a good man afterward is addressed. III. Conclusion Symbolism found within “The Lottery” and “Young Goodman Brown” Melissa A. Reeves Liberty University Professor Andrew Smith 08/03/2014 Symbolism is found within both stories “The Lottery” and “Young Goodman Brown”. In both stories, symbols help in conveying the theme to the reader. In Shirley......

Words: 1043 - Pages: 5

Free Essay

Nike Versus Adidas

...The two companies of Nike and Adidas want to be able to reach a goal in increasing revenues and take on a direction that will lead them to success. First of all, I will be explaining about Nike’s vision and what they plan on doing to reach their goal. Second, I will be talking about what Adidas plans on doing in reaching their goal. The goals of the two companies are really important because it will help us determine their business planning and strategies which will help them become a successful company in reducing competition. Nike Nike is planning on increasing its sales and will increase their sales by apparel investment, locations, and focusing more on the consumer. Nike plans to quadruple its apparel investment on the innovation side over the next five years (Ryan, 2010, p. 12). Nike wants to be able to overall boost sales and continue growing. The first step in increasing sales will be by the overall investment on apparel. From a strategy perspective, Nike has centralized its apparel team around the world and is reducing the number of styles, vendors and materials used to focus on top-selling items which include t-shirts, track jackets, etc (Ryan, 2010, p. 12). Apparel investment is one of the main goals for Nike; however, there are still many other growth opportunities that will help Nike with increasing sales. Furthermore, the company plans to grow the Nike brand through expanding it to more locations. Nike’s retail strategy in the U.S. is to run a small......

Words: 740 - Pages: 3

Premium Essay

Airplanes vs. Cars - Compare/Contrast Idea

...length of time it takes in the hands of the driver. That same cross-country trip by airplane takes roughly six to seven hours, give or take. However, when traveling by plane, it is recommended that travelers leave an additional three hours before scheduled departure allowing time prior to departure to find parking, check bags, pass through security, grab a bite to eat and even take a quick nap. Delay in travel is not something any traveler enjoys or looks forward to when traveling, but often they attempt to avoid delays at all cost. When traveling by car, if the weather becomes too difficult to travel in, travelers have options to avoid the bad weather; leave earlier or later, stop for rest and continue later, or find an alternate route. In contrast, airplanes follow very direct routes to their destination and often cannot deviate from that path, due to other flights in the air. Choosing how to travel long distances by plane or by car comes down to personal preference and availability. Either by car or airplane, a traveler will eventually make it to their final destination. Is the traveler’s time worth enough to complete the daunting task of traveling by car the long distance? Does the traveler have the financial resources to afford the more expensive flight and arrive at their destination sooner?...

Words: 987 - Pages: 4

Premium Essay

Compare & Contrast Pc vs Laptop

...People of today often find difficulty in deciding whether they will purchase a desktop computer or a laptop computer. It may seem that the two are similar but they are totally different. The purpose of this essay is to compare and contrast the differences of desktop computers and laptop computers in terms of convenience, maintenance, performance and cost. As we all know, a desktop computer is hard to move and it is cluttered due to many wires and cables that need to be connected to each other. Speakers, keyboard and mouse for a laptop computer is built-in so it does not contain wires. It is quite annoying to see so many wires and cables in a desktop computer. The laptop computer is also portable. You can move it with you while you travel and it just occupies a small space. Performance of a laptop computer and a desktop computer has great differences. The desktop computer is capable of having better components that can handle better graphics. It is suitable for hardcore gaming. All the components of a computer are much better for the desktop computer. On the other hand, a notebook has its limits. Even though it can handle some computer games, it cannot handle hardcore games which are new releases. Its battery is also limited and easily overheats in just a short time unlike the desktop computer which does not overheat easily unless you keep it turned on for a very long time – about three days without turning it off if placed in a well-ventilated place......

Words: 541 - Pages: 3

Premium Essay

Compare and Contrast

...Amanda Church Compare and contrast draft Professor Elizabeth Parks English 121 May 19, 2014 I. Introduction- The Narrative, “This Old House: The Heart is a Lonely Menagerie” leaves more to the readers imagination than the Descriptive essay, “Once More to the Lake”. II. First Difference: Specific word usage and paragraphs A. The narrative has dialogue and uses action to get the reader’s attention. The paragraphs can be short even one word, depending on if the writer is showing a conversation between two or more people. For example in the Narrative, “This Old House: The Heart is a Lonely Menagerie”, David has multiple conversations with people throughout the essay giving you an idea of what is actually taking place and helping to put you into the situation. B. Descriptive essays normally have longer paragraphs which include a lot of detail. These types of essays also require carefully chosen words so that the reader can visualize what the writer is intending to say. For example in “Once More to the Lake” He makes it a point to tell you every detail you could possibly imagine about the lake. III. Second Difference: The Structure of the essay A. A narrative should have a plot, setting and characters. It should also cover all important events. In the Narrative the plot is about how David wants the little things in life to be of importance and not have to worry about all the hub bub of showing off your belongings. He wants to relax and lead a simple......

Words: 1090 - Pages: 5

Premium Essay

Nike and Adidas Strategies

...Nike and Adidas Strategies Joyce Powell DR. Jean Fonkoua Bus 508 May 28, 2015 Nike and Adidas Strategies Compare and contrast the promotional strategies used by two different companies for a similar product within the category that you selected. The main purpose of this paper is to compare and contrast the various marketing, by Nike and Adidas, two of the world’s best sports companies. Nike and Adidas are involved in major athletic apparel. According toDermesropian, Drage, Grigaite and Lopez (2004,p.15) Nike focus on innovation and emphasis on their research and development department in order to be profitable in the long run and they do their best to produce footwear, apparel and athletic equipment that reduce or eliminate injury, help in athletic performance and maximize comfort. Nike operation in the USA, Asia Pacific, Europe, Middle East, Africa and the American regions trying to reach as many customers as possible. Nike business level strategy is a combination of the best cost provider and broad differentiation strategy, but more emphasis is put on the best cost provider strategy. They believe and confide heavily on strategic outsourcing and most of their products are manufactured outside the United States. One of the main reasons behind their success following the cost leadership strategy is their extensive network structure that allows them to cancel their alliance with any company that fails to maintain their standards. The team member work very......

Words: 991 - Pages: 4

Premium Essay

Adidas and Nike

...ADIDAS AND NIKE Nike and Adidas are two the largest sportswear companies of nowadays. They are the giants in the sportswear industry, which always introduce innovative products, in order to become the ultimate market leaders. Nike is an American multinational corporation, which produces footwear, clothes, equipment and other active sport items (Feifer 2014). The company was founded in 1964 by Phil Knight and Bill Bowerman. Nike uses specific method of advertising, which differentiates it from other sports companies; it creates motivational short videos, which promote sport and inspire people to stay fit. Hence, making an accent on sport, but not sportswear, Nike attracts customers in nonintrusive manner. In 2013, the total revenue of the company was $25.3 billion (Hall 2005). Adidas is a German sportswear company founded in 1924 by Adolf Dassler (Frenkel & Scott 2002). As well as Nike, Adidas focuses mainly on various types of sportswear, such as shoes, clothes, equipment and so on. The feature of Adidas manufacture is providing specific equipment for different kinds of sports, like tennis, baseball, basketball, skateboarding and cricket. The company’s total revenue was €14.49 billion in 2013 (Greeley 2014). Nike and Adidas offer similar services to clients; nevertheless, none of them have received the irrevocable advantage yet. Hence, each company has its own large audience of clients, which find something they like in a chosen sportswear provider. The analysis......

Words: 1270 - Pages: 6

Free Essay

Compare and Contrast

...GE 117 Compare and Contrast Essay 05/20/2014 Marriage vs. Living Together This essay intends to identify some differences on marriage versus living single. In more recent generations, men and women have argued this amongst each other for what seems like eternity. Traditionally, a man meets a woman or vice versa, they get to know each other then eventually decide to get married and live their lives together. There seems to be a recent trend toward people staying single. I am one hundred percent certain that every man and woman has lived the single life at one point or the other and that lifestyle came with many ups and downs. Freedom in ones’ personal space is probably the greatest selling point of being single. No one can truly explain the joy in having the freedom to leave and return home whenever they chose to. Being able to go out whenever and wherever you want is an added bonus. Being single offers people the idea of non-commitment so they can be free to hang out with whomever they desired or date many different people. Being single may be a viable option when it comes to personal finances. Usually single people even single parents do not spend a lot of money on food as such. Frozen dinners or quick to prepare meals like macaroni and cheese are probably on a single person’s menu at home. A single person normally rents an apartment or room as compared to owning a house. Depending on the State in which a single person lives, there may be tax breaks that would profit...

Words: 571 - Pages: 3

Premium Essay

Brand Elements of Adidas and Nike

...Ömer Dündar Kan Bilgi University ADIDAS vs NIKE The comparison of Adidas & Nike in terms of brand elements is below: 1. Memorability is the recognition and recall of the brand. Adidas: Because the name of the brand has come from the name of the founder “Adi Dassler” who is known as a strong, positive and high quality shoe maker; the brand is also recognized as strong, positive and high quality. The brand is also remembered with its 3 striped-logo. Nike: The brand was launched after the brand “Blue Ribbon Sports.” The meaning of “Nike” is “The Greek goddess of victory” which associated with sports by Nike. In addition, the brand is also recognized with its simple logo which promotes victory and winning. 2. Meaningfulness is awareness, descriptive and recognition of the brand. Adidas: As i mentioned before the brand is recalled as strong, positive and high quality. Besides, its logo is associated with challenges and goals. This is why its products are the tools for these challenges. Nike: In the sports; competition is one of the most important things between the athletes and the brands. That is why a sport company Nike has used meaningful objects as a brand name and brand symbol. The brand name means “the Greek goddess of victory” and the symbol is a wing which promotes victory and pace. 3. Likability is how much the customers find the brand aesthetically. Adidas: The brand’s logo is simple which is 3 stripes, and is using......

Words: 556 - Pages: 3

Premium Essay

Adidas Nike Case Study

...Adidas nike case study - Document Transcript 1. VS1 2. A COMPARITIVE ANALYSIS OF MARKETINGSTRATERGIES FOLLOWED BY NIKE AND ADIDAS TEAM MEMBERSANUPAMA VENU 09014CLAES JOTORP 09126DEEPAK TUSHIR 09032GUSTAV TENERZ 09128SAIRAM KRISHNAN 09088SANJAY SHARMA 09090SUNANDA SURESH 09112 2 3. INDEX1. INTRODUCTION 1.1. BRIEF ANALYSIS OF INDUSTRY 1.2. BRIEF DEFINITON OF INDUSTRY 1.2.1.TRENDS IN THE INDUSTRY 1.2.2.MARKET ANALYSIS 1.2.3.MAJOR PLAYERS AND MARKET SHARES 1.3. MAJOR FORCES SHAPING THE INDUSTRY 1.3.1.PORTER S FIVE FORCES 1.4. PREDICTION FOR 2009-2010 1.5. THE COMPANY AND MAJOR PRODUCT LINES 1.5.1.BRIEF HISTORY OF COMPANY 1.6. FLAGSHIP PRODUCTS, MAJOR PRODUCT LINES, RECENT FORAYS 1.7. HISTORY OF THE BRANDS2. MARKETING STRATERGY 2.1. CUSTOMERS 2.2. COMPETITORS 2.3. COLLABORATORS 2.4. COMPANY 2.5. CONTEXT 2.5.1.TECHNOLOGY 2.5.2.SOCIO CULTURAL 2.5.3.ECONOMIC3. SEGMENTATION, TARGETING, POSITIONING 3.1. MARKET SEGMENTATION 3.2. SEGMENTS TARGETED 3.3. POD S AND POP S 3.4. VALUE PROPOSITION 3.5. POSITIOING 3.6. EVOLUTION AS A BRAND4. MARKETING MIX 4.1. PRODUCT 4.2. PLACE 4.3. PRICING 4.4. PROMOTION5. ANALYSIS REPORT 5.1. CUSTOMER SURVEY 5.2. MARKETING STRATERGIES 5.3. PORTER S GENERIC STRATERGIES 5.4. CREATING VALUE 5.5. CAPTURING VALUE 5.6. SUSTAINING VALUE6. REFERENCES 3 4. INTRODUCTIONBrief Analysis of IndustrySport is an integral part of modern contemporary society. Sport has always been associatedwith discipline, dedication and perfection and hence sportsmen have......

Words: 14002 - Pages: 57