Premium Essay

Coffee Shop Analysis - Planet Coffee

In: Business and Management

Submitted By samwiththej
Words 7022
Pages 29
BEYOND THE COFFEE CUP
A Quantitative Study on Planet Coffee Measuring Customer Satisfaction,
Brand Response, and Brand Relationship

ADV2103 Market Research and Brand Insights

Bashar Sulaiman
Hadeel Sakkijha
Henrique Esper
Jsajm Quino
Olabode Bode-George

December 8, 2015

Brand Management Program
Algonquin College of Applied Arts & Technology
Ottawa, Ontario

Table of Contents
Executive Summary ........................................................................................................................ 3
Background of the Study ................................................................................................................ 4
The Brand Equity Problem & Research Purpose ............................................................................ 5
Research Target (Sampling Plan) ................................................................................................... 7
Research Methodology &Approach ............................................................................................... 7
Secondary Research Summary ....................................................................................................... 8
Primary Research Findings ........................................................................................................... 10
Customer Satisfaction ............................................................................................................... 12
Brand Response & Relationships.............................................................................................. 14
Brand Loyalty Indicators ..................................................................................................................................... 15
Attitudinal Attachment…...

Similar Documents

Premium Essay

Coffee Shop and Microblog Marketing

...SOMETHING ABOUT MICROBLOG MARKETING LET’S STRAT FROM NO.100 COFFEE STORE On the way to No.100 coffee store,I felt excited and nervous.That was the second time I visited there.I knew this coffee store through the sina microblog. Several days ago,I logged on my account then a new fan jumped out, named “No.100 coffee”. According to its marketing style I guessed it must be operated by a young guy who is creative and wants to do something special. However, something interesting appeared in the later concern. No.100 is located at Wudadao Sightseeing Street district, where is filled with historical and cultural atmosphere. Around the coffee store, the old-fashioned European buildings perfectly set the movie scene of a typical street-side coffee bar in Europe. Slowly step into the No.100, you can see the simple but cozy decoration, the soft fabric sofas in the living room, and the traditional Chinese tea set on the desk, and there is a large cabinet of personal collections from the shareholders’ donation. Besides, there is a wall displaying the colorful postcards sent by customers from all over the world. All these tiny details make this little coffee store more like a warm family house rather than a fancy bar. After walking around the rooms I chose a sofa by the window in the living room. Because I had visited here a few days ago and had a chat with the waiters, they remembered me and knew why I was here for the second time.......

Words: 2147 - Pages: 9

Premium Essay

Coffee Shop Term Paper

...Chapter 1 Executive Summary Executive Summary CoffeeTIME is not just another coffee shop. In a world that never sleeps, we all need time to pause and unwind. Whether it’s a business or a romantic meeting, gathering of friends or relaxing on your own, reading a book or surfing the net, CoffeeTIME will provide you with the perfect backdrop. Our friendly staff will make you a coffee to suit your taste, mood or occasion. Our snacks and desserts will restore your energy and compliment the drink of your choice. For those in a rush we will pack it all, so you can enjoy your favourites on the move. CoffeeTIME is the place where we understand you, so you can come out refreshed and ready for the road to your success. CoffeeTIME is your lifestyle, built around a delicious aroma of a freshly made cup of coffee. Founders Cydtahdel Layug is the founder of CoffeeTIME. She exhibits enthusiasm and abilities of a promising entrepreneur in the future. Paulo Gopez and Hilrome Gonzales are also one of the idea generators for the success of team and the business. The chosen location for CoffeeTIME coffeeshop is in one of the hearts of the Metro—Tomas Morato, a commercialized place fit for the business. The partnership will contribute to a total of P4,500,000 for capital investment. The projected sales for the first year is P24,820,000 with Net Income of P6,327,467.22. The business expects a 20% increase in sales within the first 2......

Words: 5880 - Pages: 24

Premium Essay

Coffee Shop

...Coffee Shop Management 404 Communication Plan A. General Information Prepared by: Jamie Burgeson, Amy Aubin, Tonia Bertolucci, Belinda Biddle, and Cynthia De La Torre Date: August 25, 2013 Authorized by: Project Description (Summary) Our mission is to create a coffee shop that makes our customers feel comfortable and at home and a product that tastes great with a value that no one can beat. We have a passion for serving delicious specialty coffee. When a customer walks into our shop we want them to feel welcomed into a relax atmosphere where they can enjoy fresh brewed, delicious gourmet coffees and treats. The design of our coffee shop will have comfortable seating; booths and tables, surrounded by calming colors. The lighting will be good enough to work yet not too bright for those who want a tranquil peaceful environment. It is our intent to offer free Wi-Fi, loyalty cards; as well as other perks to keep customers coming back; a place that is great for studying or working on projects; a place to meet friends or just simply to relax with our fresh brewed, delicious gourmet coffees. We will also provide a pamphlet with information explaining what makes our coffee so good; how we freshly roast and ground the coffee and how our coffee is handpicked and not mass produced; all of which makes our coffee stand out from our competitors. B. Stakeholder List All Stakeholders are located in the same geographical locations Stakeholder Name /......

Words: 984 - Pages: 4

Premium Essay

Coffee Shop Feasibility

...A Feasibility study on “Coffee Ko” Coffee Shop In Partial Fulfillment of requirements for the subject Principles of Management For the degree of Bachelor of Science in Hotel and Restaurant Management At STI – College Quezon Avenue By: Eric B. Buquis Jake Christian Z. Escobar Carl Justin Oliquino Michaela D. Santo October 2013 TABLE OF CONTENTPROJECT BACKGROUND * Company Vision & Mission ……………………………………………………… * Name of the Business……………………………………………………………… * Logo/Rationale…………………………………………………………………….. * Type of business…………………………………………………………………… * Proposed Location ………………………………………………………………... * Project Description ……………………………………………………………….. * Project Proponents/Share of ownership………………………………………….CHAPTER I: Marketing Aspect * Visibility…………………………………………………………………………… * Accessibility to Target Market …………………………………………………. * Accessibility to Raw Materials ………………………………………………….. * Accessibility to Utility Service Providers……………………………………….. * Market Analysis…………………………………………………………………. * Market Survey result……………………………………………………………. * Competitors……………………………………………………………………… * Analysis of Competitors…………………………………………………………..CHAPTER II: Technical Aspect * Land area Description …………………………………………………………… * Layout………………………………………………………………………….. * Equipment/Materials …………………………………………………………. * Pricing Method/Recipe Quantification………………………………………. CHAPTER III: Management Aspect * Organizational Chart………………………………………………………….. * Forms of......

Words: 5123 - Pages: 21

Premium Essay

Coffee Shop

...assignment: Starbucks and Highlands coffee Date: 11/09/2013 Teacher’s name: Paul McAfee 1) Starbucks Mission Statement: “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.” [ (Starbucks, NA) ] 2) Highlands Coffee’s mission (in Vietnam): “to bring world class retail experiences to Vietnam, through the creation of Company owned brands and partnerships with leading international brands.” [ (Highlands, NA) ] We can see that Starbucks focuses on the experiences of individual customer, while Highlands Coffee tends to create their brands to bring world retail experiences to Vietnam. 3) Prices: There are different prices from products in both stores. The average price of Starbucks product is about 70 000 VND (~ 3.3 USD) to buy a cup of coffee made by Arabica beans, which is planted at altitudes of over 600m. However, it costs about 100 000 VND (~ 4.73 USD) to buy a Vietnamese coffee cup that you can buy everywhere in Vietnam with very cheap prices. Products: There are 3 main product lines in Starbuck, including drinks, foods and nutrition. It means that Starbucks tends to serve a range of customers. In contrast, Highlands Coffee only focuses on their main product which helps Highland Coffee attracts more customers who are interested in coffee. Different international business strategy: Generally, we can see that Starbucks wants to expand their market by providing more products, while Highlands Coffee wants to extent......

Words: 335 - Pages: 2

Premium Essay

Coffee Shop Analysis

...Question HOW CAN WE MARKET OUR BRAND OF COFFEE IN COMPARISON TO OTHER ESTABLISHED PLAYERS IN THE MARKET TO EARN A MARKET SHARE OF ATLEAST 20% BY THE 1ST YEAR? Introduction According to our research questions, we have framed a questionnaire and conducted a survey in Liverpool Street, London. According to the survey conducted, we present you the collected data. Types of Coffee Consumed The aim of our first question is that we should know whether he/she who is answering our questions is a coffee fanatic or at least a person who loves drinking coffee on a regular basis .If so, “What their favorite coffee is”. The answer, which we analyzed and represented in the graph below shows most people like to have “Cappuccino and latte”. Favorite Coffee Shops The second question that we put across to people was “Which is your favorite coffee shop” .The answer was obvious as most people selected Starbucks as their favorite coffee shop. Now we have identified who our main competitor in Liverpool Street is. Will People try new coffee shops? We were very much inquisitive to know whether people in and around Liverpool Street are interested in trying a new coffee brand. We got to know many people were interested in trying a new coffee shop in Liverpool Street. This shows that it is easy for us to get customers for the new coffee shop. This result gives us a positive probability that they might prefer it more, than any other coffee shop that they have been visiting very......

Words: 373 - Pages: 2

Premium Essay

Coffee Shop

...SITUATION ANALYSIS 4 2.1 PESTEL ANALYSIS 6 Political 6 Economic……………………………………………………………………………………………………………………………….6 Technology 7 Environmental/Ecosystem 7 2.2 PORTER’S FIVE FORCES ANALYSIS 8 High threat of new entrant to the market 9 Medium bargaining power of suppliers 9 Medium -high bargaining power of customers 9 Low threat of substitute products and high level of competition. 9 2.3 SWOT ANALYSIS 10 STRENGTHS 10 WEAKNESS 10 OPPORTUNITIES 10 THREATS 10 2.4 SWOT MATRIX 11 2.5 COMPETITION 12 MARKET LEADERS 12 3.0 KEY ISSUES IDENTIFIED 14 3.1 ASSUMPTIONS 15 4.0 OBJECTIVES TO BE PURSUED 15 4.1 The Keys to Success of the business 15 4.2 Mission Statement 16 4.3 Company Summary 16 4.4 Unique Selling point: 16 5.0 MARKET SEGMENTATION ,TARGETING AND POSITIONING. 17 1.0 EXECUTIVE SUMMARY The purpose of this report is to conduct a three years marketing plan for Fortune coffee and cake shop which is a family business. The family is interested in setting up a retail outlet at 200 King Street, Aberdeen because of the closeness to University of Aberdeen, Unite student hostel, Robert Gordon University student hostel and the presence of corporate offices like First Nation bus headquarters, Police Scotland office and others. The major sources of information and data are textbooks, journals, internet and personal interview. The marketing plan is divided into four sections: the situation analysis which comprises of the overview of the coffee......

Words: 3277 - Pages: 14

Premium Essay

Coffee Shop Marketing Plan

...of the café, bakery and chocolates neighborhood and internet business Buday’s Sweet Temptations Cafe Strategic Plan Buday’s Sweet Temptations Cafe Strategic Plan Contents Strategic Plan Part 1: Business Concept 2 Buday’s Sweet Temptations Cafe 2 Mission 2 Vision 2 Guiding Principles and Values 2 Strategic Direction 3 Competitive Advantage 4 Strategic Plan, Part II: SWOTT Analysis 6 Introduction 6 SWOTT 6 Buday’s Sweet Temptations Café SWOTT Table 7 External Forces 8 Internal Forces 10 Economic and Legal/Regulatory Trends 11 Adapting to Change 11 Supply Chain Operation 12 Issues and/or Opportunities 12 Conclusion 12 Balanced Scorecard 14 Financial 16 Internal Business Process 16 Customer 17 Learning and Growth (Employees) 17 Communication Plan 18 Communication Plan Table 19 Conclusion 21 References 22 Strategic Plan Part 1: Business Concept Buday’s Sweet Temptations Cafe Buday’s Sweet Temptations Café will be a neighborhood café and catering business offering specialty chocolates, baked goods, sandwiches, and gourmet coffee and other assorted drinks; and it will be an online virtual café that offers products for sale through a sophisticated website. The business will be designed to be a meeting place and a focal point for the community in person and online; as well as a resource for organizing and creating special events in and around the city of Long Beach, California. Mission The mission of Buday’s Sweet......

Words: 3944 - Pages: 16

Premium Essay

Business Plan for a Coffee Shop

...Business Plan A CUP OF BOOKS A CUP OF BOOKS 1. Executive Summary This business plan outlines the main goals and features of A Cup Of Books a second hand as well as new bookstore with a café within. This business plan includes: * Business Goals -Two short term -Two long term * Business idea/description/outlook -Situational analysis -Description of motive * Operational Plan -Inputs - Process Transformation - Outputs - Quality management * Marketing Plan -Target Market identification -Marketing mix * Financial plan -Budget * Human resource plan - Staff number - Staff role -Staff acquisition - Staff training and development - Employment contracts 88 words 2. Goals 2.1 Short-term goals: 2.11 To establish a customer basis in the wider area by receiving a thousand likes on Facebook and 500 followers on Instagram, within 12 months so to establish the brand and product name and create popularity amongst younger generations. 2.12To create goodwill within the local area by creating a regular business rate as part of peoples morning routines via either morning discounts or loyalty coffee cards, so to ensure the businesses reputation is positive and therefore create a good atmosphere in association to the store and returning customers, all within 12 months. 2.2 Long-term goals: 2.21 To become the sole bookstore within 50km radius due to directing the target market from competitors or online stores such as Amazon,......

Words: 2014 - Pages: 9

Premium Essay

Leon Baxter’s Coffee Shop

...Leon Baxter, a stint banker for 20 years decided to open a world class coffee of his dreams that offered coffee and wine with high quality and large number of customisation by offering 39 new flavours of coffee. Leon attended National Coffee associations conferences since 1993 and was also involved in fair trade and sustainable harvest moments much earlier then the modern chain coffee shop retailers. Investing most of his savings in renting a place in Washington, DC on Capitol Hill for his world class coffee shop. Leon discussed his venture of coffee shop with his best friend and potential partner in his coffee venture and the possible ways of implementing his coffee shop and various services and products that the shop will offer to its customer while managing the cost and the limited resources of the shop by strategically planning to utilise them in most efficient manner and not over or under utilising the resources and also satisfying the needs of the customers. Leon’s coffee shop uses various concepts of process management by managing the resources, tasks and activities of the shop. Developing strategies to achieve higher throughput of the services and products. The business model of coffee shop focuses on customer intimacy and operational excellence. Every business organisations have to manage their resources, stakeholders and make improvement in their business processes to increase the outcome or throughput of the process. Bharat Exim consultancy is a......

Words: 303 - Pages: 2

Premium Essay

Feasibility Study for Coffee Shops

...Coffee Shop | Feasibility Study Report | Anas Mamoun Kouki (13) - 50645450 Hamad Saleh Al-Qadhi (09) - 99073339 Hussein Fouad Nassrallah (10) - 97983183 | | | | Small Business 428 | | Executive Summery The coffee shop is a simple familiar idea where you can enjoy your time with a nice and unique taste of coffee from the marvelous farms in Colombia in South America. The shop is a cozy relaxing place where people will differentiate the kind of high quality of coffee beans. Coffee shop business is so familiar everywhere and specially the Kuwaiti market and our project will be as one of these shops. The Project will be different from what is available in the market due to the unique type of coffee that will be supplied from the franchiser. The franchiser will supply us with the inventory the whole year period. The cafe will have a menu similar to what is available in the competitors' menus, hot and cold drinks. Also, the cafe will offer some desserts like cup cakes, muffins, cookies, etc and some light food like sandwiches and salads that are suitable for snack. Starting the project, we surveyed 180 people from both genders and different occupations. The survey was held using a questionnaire consists of 17 questions. Our respondents were mainly university students and employees. We mainly focused our questions on how much people are willing to pay and visit the shop and what is their favorite coffee shop they......

Words: 3548 - Pages: 15

Free Essay

Nespresso Coffee Shop

...Nespresso coffee shop Salalah Name: __________________________ ID: ______________________________ Table of Contents Executive summary 2 Company Summary 3 Product/ Services Summary 5 Strategies – Marketing & Sales 7 Management Summary 8 Organizational Chart 9 Financial Statements 10 Balance sheet 12 Feasibility Business Idea and its suitability to Oman 12 Conclusion 13 Executive summary Nespresso coffee shop is a coffee shop that is located in Salalah exactly in the Alsaada north . That is a complete list of moderately priced "comfort" food influenced by Arab cooking traditions but on the basis of time-honored recipes from around the world. Section of the cafe and Nespresso coffee shop features a cafe with candy bar, and magazines, and space for live performers. This shop is basically the franchise that was introduced by the Nespresso the international brand of Coffee. This Coffee shop was not till now available in Salalah Oman. So, the opening of Salalah branch will provide a unique taste of coffee of an international brand. This business plan offers financial institutions an opportunity to review our vision and strategic focus. It also provides a step-by-step plan for the business start-up, establishing favorable sales numbers, gross margin, and profitability. This plan includes chapters on the company, products and services, market focus, action plans and forecasts, management team, and financial plan. Company Summary The......

Words: 2190 - Pages: 9

Premium Essay

Coffee Shop

...Southern Style Coffee Shop The following paper will focus on the start up of a coffee shop named Southern Style Coffee Shop. This paper will provide the project scope and management aspects of starting the coffee shop. The paper will successively present the steps required for starting the coffee shop, starting with an analysis of the target segment of customers and the coffee shop’s specific features, continuing with the project’s objectives and other specific issues, like project scope management, methods for ensuring the project’s success, the project’s scheduling and communication management, as well as several recommendations aiming at presenting some ideas that will lead to the coffee shop’s success on a short and long term basis. The reason I chose to write on the Project management of opening a coffee shop is because I have a knack for running my own business and a coffee shop would be a prevalent business to become successful in. Opening a coffee shop will also give me the opportunity to market the business on a national platform and this subject offer me plenty of reference material and information to create a successful marketing objective. The basic services of the new coffee shop will include offering all kinds of coffee, satisfying any customer, from simple customers to very sophisticated ones. Additional services refer to chocolate, which is considered by some to be going hand in hand with coffee. Therefore, the new coffee shop will also......

Words: 1287 - Pages: 6

Premium Essay

Business Plan Coffee Shop

...SUMMARY 2 1.1. Objectives 2 1.2. Mission 3 1.3. Start-Up Summary 3 1.4. Company Ownership 4 1.5. Company Location 4 2. Products and Services 5 2.1 Description of Products and Services 5 3. Market Analysis Summary 5 3.1. Market Segmentation 6 3.2. Competitive Comparison 7 4. Strategy and Implementation Summary 7 4.1. Competitive Edge 7 4.2. Marketing Strategy 8 5. Management Team 8 5.1. Personnel Plan 9 6. Financial Indicators 9 6.1. Revenue Forecast 9 6.2. Break-even Analysis 10 6.3. Projected Profit and Loss 11 6.4. Projected Cash Flow 12 6.5. Sensitivity Analysis 14 7. BIBLIOGRAPHY 16 List of Figures Figure 1: Start-up 4 Figure 2: Gross Margin and Profit 12 Figure 3: Year One Cash 12 List of Tables Table 1: Start-Up Expenses 3 Table 2: Personnel Forecast 9 Table 3: Revenue Forecast 9 Table 4: Break-even Analysis 10 Table 5: Pro Forma Profit and Loss 11 Table 6: Pro Forma Cash Flow 13 Table 7: Projected Balance Sheet 13 Table 8: Best Case Scenario 14 Table 9: Worst Case Scenario 14 1. EXECUTIVE SUMMARY Bistro, a successful business located on the ground floor of a commercial building in Johannesburg, South Africa, is currently available for sale to new management. The company is a quick service café that sells breakfast, coffee, pastries, and other typical café items. ABC catering, ABCC (also referred to as “the Company”) is a start-up business that will purchase this business and continue operating it with the same quality......

Words: 5468 - Pages: 22

Premium Essay

Coffee Shop

...assumed based on current manual process compared to pricing of automation). | 3 | Introduction/ConclusionIntroduction provides sufficient background on the topic and previews major points. Conclusion is logical, flows from the body of the paper, and reviews the major points. | | Company ReviewThis section should summarize the information from your Stage I paper. Provide a basic industry outline. Is it a growth industry? What changes do you foresee in this industry, and how is this company poised to take advantage of them? Take the information from your Stage I paper and analyze the data. What is your analysis of their current business? This will require some additional outside research. Cite your sources. | | Business AnalysisThis is where you will provide an expanded review of your Stage II project where you will summarize that information and provide your analysis of this customer’s business. This section needs to be thorough and accurate so your customer understands the issues you’ve found. You must validate and substantiate the issues identified and why they are creating inefficiency and cost to the business. Why is automation viable? Why did you choose this specific HR function? This is where the current fiscal information should be placed. This may be completed based on theory. It should line up with your next sections of this business plan. | | HRIS Type/ComparisonThis is also information you would pull from your Stage II paper and research. ......

Words: 612 - Pages: 3