Premium Essay

Changes in Advertising Industry

In: Computers and Technology

Submitted By AdaLovelace
Words 2752
Pages 12
Student number 4823338


Word Count: 2331 Date of Submission: 17 February 2014

Student Number 4823338


1 INTRODUCTION ................................................................................................3 2 4 ERAS……………………………………………………...................................4 2.1 The Era of Production……………………………………………………….5 2.2 The Era of Sales…….………………………………………………………...6 2.3 The Era of Marketing.……………………………………………………….7 2.4 The Era of Relations………………………………………………………….8 3 THE ADVERTISING STANDARDS AUTHORITY (ASA)…….....................9

4 CONCLUSION ....................................................................................................11



Student Number 4823338


Systematic problems of Advertising industry became visible relatively long time ago even with the naked eye. New trends appearing in recent years are becoming more and more openly post modernised. Advertising remembered a human being, who used to be ignored and estimated only as an abundant figure, money income for the decades. All manner of marketing directions, such as Guerrilla, Viral and Intuitive, invoke to look closely at the man, go beyond the statistics, and see the real people standing behind the numbers. Advertising industry is drawn to the unconscious things, even 25 th frame effect doesn’t surprise anyone nowadays. All the methods of mind programming have started serving advertisement needs. There are plenty of studies and theories being used very successfully too. However, the vital marketers’ agenda to achieve the stage of complete add swallowing and absolute guarantee of the advertisement…...

Similar Documents

Premium Essay

Tehnological Changes in Bank Industry

...Structural Change in the U.S. Banking Industry: The Role of Information Technology Sandra D. Cooke Economics and Statistics Administration Office of Policy Development Office of Business and Industrial Analysis June 1997 ESA/OPA 97-6 Structural Change in Banking: the Role of Information Technology Structural Change in Banking: the Role of Information Technology ABSTRACT Commercial bank investment in information technology (IT) equipment has grown rapidly, from $104 million in 1960 to more than $10 billion in 1994. These investments in “hard” technologies (computer hardware, software, telecommunications equipment, etc.) have been accompanied by increases in "soft" technologies, for example, complex financial innovations that were infeasible on a large scale without IT hardware. These developments, together with deregulation, are creating new competitors, new financial markets and instruments, and a new role for commercial banks as providers of financial services. This study documents how changes in information technology have affected the role of banks in financial markets and have influenced changes in the structure and performance of the U.S. banking industry. The analysis also covers new, fast-growing financial innovations linked to IT investment e.g., asset securitization and derivatives. IT’s effect on the banking industry has been positive. Increased competition has caused banks to lose traditional customers, but IT enabled the banks to offer new......

Words: 14834 - Pages: 60

Premium Essay

Innovation, Adapt to Change and Productivity Interrelationship in Telecommunications Industry

...| Innovation, Adapt to change and Productivity interrelationship in Telecommunications Industry. | Article Summary | for Economic Analysis(ECO740) | | | Prepared for: ASSOC. PROF. DR. AZIZ SULAIMAN Introduction The Telecommunications industry is currently undergoing changes due to globalization and new technological developments. Links between technologies within the technological system will change over time and affect the structure of the industrial network and firm behavior. Thus, organizations that successfully align service roles with advanced information technology can achieve comparative advantages in the marketplace (Youngdahl and Loomba, 2000). The deregulation and privatization of Malaysia’s telecommunications sector leads to technological innovation in the sector. Two forces drive the sector, namely technological innovation which drives the developed or matured markets; and technological diffusion which drives the developing or emerging ones (Telekom Malaysia Berhad, 2006). There is a need to adapt to developments in the global economy and local environment to strengthen the financial position and enhance service competitiveness (Telekom Malaysia Berhad, 2004). Thus, achieving the right service quality is important as it is the driving force for productivity and profitability. Good service could be achieved through empowerment (Tschohl, 1998) and the staff ability to produce more, adapt to changing technologies and to be......

Words: 1297 - Pages: 6

Premium Essay

The Change of American Auto Industry

...The change of American automobile industry Bing Bai St. Thomas University Feb 20, 2013 Author Note Bing Bai, Department of Business, St. Thomas University This research was supported in part by a grant from the BUS 673 management writing & reporting class. Correspondence concerning this article should be addressed to Bing Bai, Department of Business, St. Thomas University, 16401 NW 37th Avenue, Miami Gardens, FL 33054 Contact: Introduction 2009, by the impact of the economic downturn in North America, the auto market is also showing a downward trend, the U.S. auto market, sales reached bottom in recent years, a decline of more than 20%. With the slow recovery of the economy in North America, as well as various stimulus policies play a role, so that the downward trend in remission. In 2010, total sales of U.S. automotive (car, SUV, MPV, pickup truck) reached 11,590,274, an increase of 11% year-on-year, U.S. vehicle sales remained year-on-year growth of 11% in January-July 2011. Undergo the shrinking of automobile market, although the United States rely on to curb the momentum of a sharp decline in the automotive market policy factors to a certain extent, the government "TM" subsidies just one pin short-term cardiac and unable to drive the stable recovery of the automotive market. The decline of the Big Three, but also to......

Words: 4504 - Pages: 19

Premium Essay

How Industries Change

...Real Estate Industry The laws of real property concern the many aspects of landownership, its use, and its conveyance. Its subjects include estates, ownership, leaseholds, contracts, mortgages, deeds, land titles, recording and more. According to J.P. Wiedemer and J. E. Goeters from their book Real Estate Investment, in real property law, an estate is an interest in land. It is the sum of property rights and/or things affixed to the land, which have a given duration of time (including infinity). An estate is concerned with the land; an ownership is concerned with people. Another definition of Real Estate, according to Dennis J. Mckenzie and Richard M. Betts from their book Essentials of real estate economics 2006 edition, is defined as land, that which is affixed to the land, that which is appurtenant to the land and that which is immovable by law. The ownership of real estate carries certain rights, known as the bundle of rights. The bundle includes the right to use, possess, exclude and dispose. These rights are not absolute; they can be legally modified by private restrictions and government regulations and laws. In short, real estate or real property is land and improvements and the rights associated with the ownership of same. One of the largest and most important investments that the average person makes is a house to live in. In past years, it was considered an acquisition of living accommodations and was expected to decline in value as it grew older and more......

Words: 1080 - Pages: 5

Premium Essay

Strang and Change for Gold Coast Hotel Industry

...will firstly describe the 5-star hotel industry on the Gold Coast. Then, a PESTE model and Porter’s Five Forces model are utilized to examine the broad environment and the task environment of the five-star accommodation sector on the Gold Coast. These are used to identify threats and opportunities and also to evaluate the potential profitability in the industry. At last, three strategic issues that are currently encountered by the industry are addressed and a series of strategies are formulated. 2.0 Industry Description According to a Tourist Accommodation Data Sheet (2010), there were 26 hotels and resorts, and 98 service apartments on the Gold Coast in 2010. Among these accommodation, there are approximately 15 -20 five star hotels, resorts and service apartments, such as Hilton Hotel, Palazzo Versace Resort and Meriton Serviced Apartment. The tourism contributes significantly to the economy of the Gold Coast. According to Gold Coast Tourism Economic Facts (2010), 4.1 million domestic visitors and 1 million international tourists visited Gold Coast with a total average stay of 4.6 nights during 2010. It is anticipated that there will be an average annual increase of international visitors of 5.1 per cent between 2012 and 2017. The economic contribution of these tourists has directly created 28,100 jobs and generated 1.9 billion dollars to the local economy (Gold Coast Destination Management Plan April 2005). Within the tourism industry, accommodation is an indispensable......

Words: 5035 - Pages: 21

Premium Essay

Supply and Demand Advertising Industry

...Supply & Demand In recent years, internet advertising has taken the advertising industry by storm, as it continues to experience huge, incremental growth. Companies are moving away from the dark-ages of print ads and radio spots and entering the digital age of online advertising. In the United States, internet advertising revenues soared to $10.7 billion in the third quarter of 2013, representing a 15% increase over the $9.3 billion in the third quarter of 2012(IAB, 2013). The graph below was retrieved from the Interactive Advertising Bureau website and depicts quarterly internet ad revenue since 1996. The graph portrays the remarkable gains seen by the online advertising industry over the years. As consumers are spending more time on desktops, tablets, and mobile devices, companies are taking advantage of online advertising as a powerful channel to reach millions of people at a low cost. The economic concept of supply and demand is essential in understanding the internet advertising industry, as it is with any industry in a market economy.The advertising industry, as a whole, is experiencing a shift in supply and demand as the internet has provided companies with an entirely new outlet for advertising.More advertisers are demanding this new method of marketing and are, therefore, shifting spending to online technologies. In 2008, digital advertising revenue accounted for 10% of total advertising revenue. In 2012, this portion grew to 16% of total ad revenue (Platzer,......

Words: 1975 - Pages: 8

Premium Essay

New Trend of Digital Advertising in Auto Industry

...New trend of digital advertising in auto industry The earliest world known auto advertisement appeared in 1898. It was placed in a magazine called Scientific American occupying a whole page and cajoling reader to “dispense with a horse”. This very first auto ad was made for Winston Motor. We won’t see much Winston cars running these days since they stopped producing cars in 1924. I suspect at that time the Winston Motor couldn’t expect they set new era in motion. A century passed, auto ad has developed and grown. With the development of technology, there appeared more transmission channel. According to Borrell Associates’ latest report, the auto industry’s use of print, radio, and direct mail will be taken over by this growing transition to digital media. To put things into perspective, about 40 cents of every media dollar spent for automotive marketing will go toward digital advertising in 2011 and in 2012 it is likely 90% of additional advertising dollars will go toward digital media.[1]Obviously, digital media is the general trend in auto advertising. Television; internet website; social media network and video network are all digital platform. In this thesis I will focus on creative TV advertising; product placement and micro-film advertising. Because among all those digital ads, there are fast-growing recent years and represent the develop direction of automotive advertising. Creative TV commercials Most of the time, advertising is regarded as a supporting...

Words: 3391 - Pages: 14

Premium Essay

Managing Change and Political Risk: the Russian Aviation Industry

...Managing Change from fallout of Political Risk: Russian Commercial Aviation Background: Political risk realized. Following the break-up of the Soviet Union in the early 1990s, a crippling paralysis rapidly settled over most sectors of the economy. The ultimate political risk to a national economy had been realized – the entire collapse of a centralized management paradigm. Even basic services halted – tomato farms as well as police services could not get deliveries from suppliers, make payrolls, or collect from customers. Even such mundane activities in relatively non-integrated industries could be struck and struck hard by the lack of capital and basic finance. Vastly more complicated and capital intensive industries such as shipbuilding and aircraft manufacturing were throttled the same, but have been destined to much longer and more complicated recoveries. The domestic aircraft industry has been targeted as a “national treasure” industry of focused investment and restoration. In global terms, the Soviet Union was indeed an aerospace superpower. Its engineering ability, productive organization and domestic national market had achieved a vertically integrated and complex product line covering all facets of aircraft markets – light aviation, cargo, military, rotary wing and passenger. Only the United States as a sovereign achieved the same. Europe only managed to retain global competitiveness by massive trans-national subsidies and cooperation in the form of......

Words: 1261 - Pages: 6

Free Essay

Three Laws That Change Ict Industry

...effectiveness. While Moore's Law is the important driver of the semiconductor industry, what's considerably more vital is the thing that it delivers to the end user. Developments in process innovation and falls in cost make computing devices handy to a constantly increasing number of individuals around the world, engaging innovations across the registering continuum—from the smallest handheld devices to the largest cloud-based server. (Intel 2013) Progressing improvements empower the joining of more transistors on each one chip to boost profit and execution while cutting the cost per transistor—inspiring smarter, more versatile technologies that improve capacity mix at more prominent speeds while decreasing vitality consumption. The proof of Moore's Law is all over, embedded in devices millions of individuals use consistently, such as laptops and personal computers, cellular phones, and consumer electronics and normal household appliances—as well as inspiring, essential mechanical innovations in automobiles, life-saving restorative devices, and spacecraft. Moore’s Law keeps opposing the pessimists because a detachment of materials scientists like Mayberry keep on discovering ways of stretching today's silicon transistor innovation even as they dive into alternatives. Moore's Law has since quite a while ago passed being insignificant prognostication. It's the walking request for a vast, decently financed industry with a record of defeating naysayers' doubts. Researchers......

Words: 1094 - Pages: 5

Free Essay

Rural Families, Industry Change and Social Capital: Some Considerations for Policy

...INTRODUCTION In New Zealand’s Westland District the closure of the local indigenous timber industry alongside rapid growth of the dairy and tourism sectors has produced dilemmas for families and communities as they attempt to adjust to the social consequences of rapid industry change. Drawing on a social capital perspective and a case study of 12 Westland families, this project examines how rural families bring balance to aspects of the three actions defined by Arendt as being essential to “the human condition”: family, work and community life. The findings reveal significant insights into how social capital is effectively reproduced in times of change. These insights are discussed in terms of their social policy implications. Fifty years ago Hannah Arendt (1958) published The Human Condition. In this work she contended that there are three types of action required to be “fully human”. The first two of these actions, engagement in family life and paid work, are necessary for human existence in contemporary society. The third action she called vita activa, or public life: a life that is actioned within jointly built civil spaces. Within these spaces we are capable of debate, we share actions and we resolve collective dilemmas (Arendt 1958). Arendt reminds us that the absence of, or over-attention to, any one aspect of the human condition is likely to be problematic. A half a century on from Arendt’s original thesis, public policy continues to debate aspects of vita......

Words: 2696 - Pages: 11

Free Essay

Professional Sports Industry Changes for the Future

...Table of Contents Future of League Drafts and Age Entry…………………………………….4 Changes in drug testing policies in professional sports…………….7 League Finances……………………………………………………………………..9 Player Safety…………………………………………………………………………..11 ABSTRACT Professional sports are leagues that are made for the best of the best athletes in sports. Once a player leaves the collegiate level of sports and moves into the professional level, he is now competing every day for his job. Owners try hard to build their team from the ground up. When a team is struggling, owners try to find new solutions to bring in team revenue and on the other hand when a team is successful owners try hard to keep players by offering large contracts that they can afford. To keep order on teams, leagues have strict drug testing policy that keeps players healthy and allows the playing field to be fair. Leagues make changes for the better of the players and the fans. In order to market effectively leagues do what it takes to allow more access to the fans by using technology. Commissioners take notice on feedback from players and fans in order to make the sport safer to play and fun to watch. When watching a professional sports game, we do not see the orchestrating job of the league commissioner, team owners, and players. From players entering the league at a young age from college, they need to be ready to compete for their position and take in all the rules the league hand out. Super star players......

Words: 3371 - Pages: 14

Premium Essay

Effect of Technology Change on Newspaper Industry

...The Effect of Technology Change on Newspaper Industry From carved stone tablets in Ancient Rome to weightless electronic delivery, newspapers industry has undergone dramatic changes over the course of history. This essay aims to examine how technology progress has overturned the structure of the industry in terms of changes in the entry cost, the degree of market concentration and the degree of product differentiation from the late 19th century to the present. The first real advance in printing technology was the creation of the linotype machine in 1886, which automated the process of arranging characters into lines of type. By the 1970s, though, phototypesetters, which contributed to a lower fixed cost, began to push the linotype machine into obsolescence. By automating the production of the newspaper, the number of papers available to the public greatly increased, while making it affordable for people to purchase one. These developments led to a boom in the newspaper industry where several different newspapers started to appear in major cities. The advent of the computer age and digital technology has significantly altered the printmaking process. Prepress, which covers all the steps prior to running the press, can now be done on personal computers, significantly reduced costs of printing error leading to lower marginal costs. Since the 1990s The Internet has been increasingly replacing newspapers and magazines as the primary source of news......

Words: 1378 - Pages: 6

Premium Essay

Crises That Change Airline Industry in Malaysia

...As an oligopolist industry, airline industry is far from free of crisis that will affect the airline industry’s way in approaching the business in order to sustain their potential ability in the industry. Any slump in economics, political and etcetera will massively contribute to the downturn of certain airliners and in more serious cases, rendering the business and eventually might lead to bankruptcy. Malaysian Airlines have had a rough time in some years regarding their financial stability, and such crisis forces the airliner to change their ways in approaching the business in a way that will rescue them into staying in the industry. Generally, Malaysia Airline will be taken as the main reference on each and every case appeared on this paper One of the crises that came along to strike the airline industry is regarding the increment of the global fuel price. Early in 2008, Malaysian Airlines got struck and highly affected by the global phenomenon, thus marking the year as the toughest year for the airliner. The fluctuations of fuel price which ended up in mass increment stunned the airliner and it took them up to 9 months long before resolving the uncertainties of the company’s capability in enduring such crisis. The jet fuel increment was reportedly climbed up to USD$182 per barrel. This economic crisis had highly influenced the way Malaysian Airlines approach in managing their financial sources in a more positive way. Malaysian Airlines had came back strong after......

Words: 1076 - Pages: 5

Free Essay

Crisis Must Bring Change in the Airlines Industry in Malaysia.

...CRISIS MUST BRING CHANGE IN THE AIRLINES INDUSTRY IN MALAYSIA. INTRODUCTION Airline can be described as provide air traffic services to passenger from origin to destination. Airlines also can be known as oligopoly market structure. This is because only few firms that involve in producing similar or differentiated product, that is air traffic services. Many characteristic or factor that make airline as oligopoly market structure and ca n be categorized as high barrier to entries. Because of that, small factor can be easily affect and bring the airline into crisis. The industry generates substantial cash flow to repay debt and buy new airplanes, which, like most tangible goods, depreciate over time. The industry also is distinguished by the amount of time and effort which must be concentrated on customer service, requiring a high amount of labour. More than one third of airlines’ revenue is consumed by the industry’s work force. Revenue from aircraft industry can be simplified as from sources such as passengers (75 percent), cargo shippers (15 percent) and other transport services. About 80 percent of passenger revenue comes from domestic tickets, while frequent flyers, which travel more than 10 times annually, constitute about 40 percent of trips but only 8 percent of the total flying public. What is ‘crisis’? A crisis is any event that is, or expected to lead to, an unstable and dangerous situation affecting an individual, group, community or whole society. Crises......

Words: 949 - Pages: 4

Premium Essay


...| ADVERTISING PLAN 2011 | MM575 – ADVERTISING MANAGEMENT | | | Ivory Miller | 12/11/2011 | | TABLE OF CONTENTS Executive Summary | Page 2 | Situation Analysis• Company Description• SWOT Analysis• Industry Analysis• Target Market Description • Marketing Mix• Competitive Analysis | Page 3Page 3Page 4Page 4Page 6Page 7Page 9 | Advertising Objectives• Communication goals• Purchasing behavior• Positioning | Page 10Page 10Page 11Page 12 | Advertising Strategy• Product Concept• Target Audience • Communications Media• Media Objectives• Media Plan• Communication Effectiveness• Advertising Message | Page 13Page 13Page 13Page 14Page 15Page 16Page 17Page 17 | Testing & Evaluations• Advertising Research• Effectiveness Measurement | Page 19Page 19Page 20 | Bibliography | Page 21 | EXECUTIVE SUMMARY The use of cellular or mobile phones has shown remarkable growth and evolution over the past few years. Consumers can make voice calls, send text messages, access their emails, the internet and can even insure their phones in the event that they are lost or damaged for a small fee per month. All bases seem to be covered correct? Let’s imagine a worst case scenario and say due to the current economy your company has to downsize which involves laying-off your whole department including you. You’re back at square one looking for a job to match your qualifications. About two years have passed and your unemployment benefits have run out. You’re barely......

Words: 4553 - Pages: 19